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3 Cards in this Set
- Front
- Back
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What are trade unions? McNair |
A pressure group against the bias distributions of the media.
- Can be viewed as subordinate political actors in a capitalist society. - Represent the interests of labour. |
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What did trade unions argue about in regards to the media? McNair |
- They believe the media is bias. - The viewpoints they feel media are biased against are on economy, employment rights and industraial relations legislation. - Viewed the media as the enemy in an ongoing class struggle. - Believed that the media is pro-capital and anti-labour. - Believed that the left wing parties and followers would need to create their own media channels. |
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What communication techniques did trade unions use? McNair |
- Using the influence of public opinion to their advantage. - Lobbying. - Sometimes cause conflict of a violent nature. - After the miners strike in 1985 trade unions became weaker. Mass media were the only channels available. Trade Unions had to learn to use the media to overcome the negative public image they had created for themselves in the late 1970's. - In the sophisticated shift, trade unions were prompted to learn news management techniques. |
