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29 Cards in this Set
- Front
- Back
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DESTINATION VARIATIONS |
-Mature destinations with little state involvement in the tourism sector-Newly emerging destinations-Centrally planned economies-Destinations with fragile environments and/or endangered species-Countries with perception problems in international markets-Destinations with a dominant product-Destinations without a major tourism development opportunity-Destinations specializing in sports/adventure/activity tourism with an increased personal safety risk factor-Historic cities |
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The challenge for all mature destinations is to maintain tourist interest. such destinations need to maintain the development phase over an extended time frame by adding new products, upgrading existing products and effective promotion |
Mature Destinations |
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two broad categories of mature destination: |
-those which have a policy of encouraging new product development to refresh and broaden the appeal of the destination -those that do not have a policy of direct intervention in the tourism sector, other than in supporting major developments |
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common factor in successful developments |
having a 'champion' for the project |
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France has combined its product development and marketing functions in a single body |
Atout France |
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responsible for promoting the development of the tourism industry, the country's largest economic sector. |
French tourism development agency |
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FTDA |
French tourism development agency |
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focus are the provision of -good air and ground transportation (sea access too in respect of islands)-infrastructure, and-accommodation of a standard that international tourists will accept |
NEWLY EMERGING DESTINATIONS |
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focus and the provision of newly emerging destinations |
-good air and ground transportation (sea access too in respect of islands)-infrastructure, and-accommodation of a standard that international tourists will accept |
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Challenges |
-Infrastructure necessary for tourism is limited.-Stock of tourism products is small.-Market has little knowledge of the destination |
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Governments of centrally planned economies are |
-actively embracing tourism development in their countries, -are taking steps to ensure that there is an adequate supply of tourism planning and marketing skills at all levels throughout the country. |
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Governments of centrally planned economies Are actively embracing tourism development in their countries, and are taking steps to ensure that there is an adequate supply of tourism planning and marketing skills at all levels throughout the country. |
CENTRALLY PLANNED ECONOMIES |
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The epitome of a centrally planned regime, has long since acted principally as an enabler of tourism development. |
China |
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In Guizhou Province, it has played a pro-active role in supporting the development of rural tourism in that province. |
Guizhou Provincial Tourism Administration (GPTA) |
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GPTA |
Guizhou Provincial Tourism Administration |
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-a very careful planning approach is necessary whereby assessment of the carrying capacity of the sites is studied and measured -Specialist expertise both locally and internationally should be incorporated in the planning arms |
DESTINATIONS WITH FRAGILE ENVIRONMENTS/ ENDANGERED SPECIES * |
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Controlling the numbers of visitors to a site can be achieved through a variety of means |
Controlling the Carrying Capacity |
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Controlling the numbers of visitors to a site can be achieved through a variety of means such as: |
-strict application at point of entry-a ticketing system introducing-staggered entrance times for visitors-allowing access only through guided tours-pricing |
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can arise from a number of factors e.g. the isolation of a country, its political regime, a history of civil conflicts, crime or terrorism |
COUNTRIES WITH PERCEPTION PROBLEMS IN INTERNATIONAL MARKETS |
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TWO REQUIREMENTS FOR COUNTRIES WITH POOR INTERNATIONAL IMAGE |
-products available both need to have an original character and be of a high quality -The tourist's experience arrival to departure must be free of bureaucratic difficulties, hassle or any form of safety concerns |
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many destinations with a primary resource are typically those with OUTSTANDING COASTAL FEATURES |
DESTINATIONS WITH A DOMINANT PRODUCT |
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The many destinations with a primary resource are typically those with OUTSTANDING COASTAL FEATURES and can be subject to: |
-seasonality from climatic conditions -risk through overdependence on a single product and market segment -poor distribution of the socio-economic benefits of tourism |
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are destinations that have a range of resources but none that are unique or of outstanding merit |
DESTINATIONS WITHOUT A MAJOR TOURISM DEVELOPMENT OPPORTUNITY |
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destination with no outstanding natural feature or unique aspect of culture DOES NOT MEAN that it cannot be a successful tourism destination. |
DESTINATIONS WITHOUT A MAJOR TOURISM DEVELOPMENT OPPORTUNITY |
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Destinations have become successful around another sector of economic activity such as Industrial heritage tourism or farm tourism. |
DESTINATIONS WITHOUT A MAJOR TOURISM DEVELOPMENT OPPORTUNITY |
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Destinations need to establish and ensure strict adherence to standards of operation and codes of practice |
DESTINATIONS SPECIALIZING IN SPORTS/ADVENTURE/ACTIVITY TOURISM |
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two principal requirements for destinations where tourism product developments are based around physical activities |
priority attention to the safety of the participantsdestination authorities should be prepared to provide certain basic infrastructure and facilities |
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one of the bedrocks of tourism development and provides opportunities for many types of tourism products - from museums to performance, from buildings associated with historic events to traditional clothing. |
HISTORIC CITIES |
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STEPS TO MAXIMIZE THE TOURISM POTENTIAL OF HISTORIC CITIES |
-Where are we now?"-Carry out a visitor survey-Satisfy visitors' basic needs-Display the town's best assets-Stay longer, spend more-Marketing and networking-Measuring success |
