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15 Cards in this Set
- Front
- Back
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Export Selling |
Involves selling the same product, at the same price, with the same promotional tools in a different place |
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Export Marketing |
Tailors the marketing mix to international customers |
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Requirements for Export Marketing |
- An understanding of the target market environment - The use of market research and identification or market potential - Decisions concerning product design, pricing, distribution and channels, advertising, and communications |
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National Policies Governing Exports and Imports |
- Most nations encourage exports and restrict imports - European Union trade, domestic and foreign, is $3 trilling + |
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Government programs that Support Exports |
- Tax incentives - Subsidies - Governmental assistance - Free trade zones |
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Governmental Actions to Discourage Imports and Block Market Access |
- Tariffs - Import Controls - Nontariff barriers - Quotas - Discriminatory procurement policies - Restrictive customs procedures - Arbitrary monetary policies - Restrictive regulations |
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Tariff Systems |
-Single-column tariff -Two-column tariff |
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Single-column tariff |
- Simplest type of tariff - Schedule of duties in which rate applies to imports from all countries on the same basis |
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Two-column tariff |
General duties plus special duties apply |
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Customs Duties |
-Ad valorem duty -Specific duty -Compound or mixed duties |
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Ad Valorem Duty |
Expressed as percentage of value of goods |
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Specific Duty |
Expressed as specific amount of currency per weight, volume, length, or other unit of measurement |
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Other Duties and Import Charges |
-Anti-dumping Duties -Countervailing Duties -Variable Import Levies -Temporary Surcharges |
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Anti-dumping Duties defined |
- Dumping is the sale of merchandise in export markets at unfair prices - Special import charges equal the dumping margin to even out the dumping benefit |
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Countervailing Duties |
A tariff on a country that is subsidized and therefore able to sell a product cheaply |
