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5 Cards in this Set
- Front
- Back
- 3rd side (hint)
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Explain the following strategies. Seeing first, doing first and simple rules sourced from 'the four ways of approaching marketing strategy (West et al, 2015) |
Seeing first- involves visualising the overall picture Doing first- involves doing something, making sense of it, repeating the successful parts and discarding the rest. Simple rules- means everyone in a company must apply by a set of rules of rules. For example boundary rules Thinking first- is a market driven approach. For example a gap in the market or a trend. |
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What are the 'four ways of approaching marketing strategy, (West et al) |
Seeing first Doing first Simple rules Thinking first |
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What are the four key ingredients to a good strategy? |
Where do we compete Unique value What resources and capabilities do we have How do we sustain our unique value |
There are four |
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What are the steps for 'Creating competitive advantage' (West et al) |
Step 1- analysis of the Market Step 2- where are we now? Step 3- where do we want to be? Step 4- how will we get there? |
4 steps- think current, future and reflection |
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Fill in the blanks 'Rational decision making has a clearly identified process *define *Blank * design *Blank |
Define Diagnose Design Decide |
4 D's |
