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15 Cards in this Set
- Front
- Back
Off-site retailing
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business that operate through catalogs and websites
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Branches
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a unit of a retailer that is smaller than its flagship store
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line and staff
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an organizational structure that uses decision makers, company producers, and advisory personnel
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Chain Organization
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a group of stores that are centrally owned and operated with some degree of centralized control
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Department Store
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a major retail organization that sells a wide variety of hard and soft goods
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Divisional Merchandise Manager
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second in command to the retailers top merchandising executive
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Fashion Director
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an executive who provides fashion information to the merchandising team
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Flagship Store
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the main store of a department store organization
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Franchisee
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an individual who becomes part of a franchised operation
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Franchiser
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a person or company that owns a specific company and has the right to expand its operation by allowing others to own and operate individual outlets
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Franchising
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an exclusive arrangement whereby an individual and an operating company do business together in a specified way
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Full-line Department Store
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a retail organization that merchandises a complete assortment of hard and soft goods
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General Merchandising Manager
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the head of a retailer's merchandising division
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Product Development
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the design and development of a new item
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In-house Video Communication
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a system that uses closed-circuit communication btw the buyers and the store's managers and sales associates
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