Theory Of Planned Behavior (Tpb)

Front 1

1. (a) What is the relationship between the theory of planned behavior (TPB) and the theory of reasoned action (TRA)?

Back 1

The theory of planned behavior is an elaboration of the theory of reasoned action, and adds a third descriptor of behavior.

Front 2

(b) What is perceived behavioral control (PBC)? Describe the sorts of questionnaire items commonly used for assessing PBC.

Back 2

Perceived behavioral control (self-efficacy) – a persons perception of how easy or difficult it is for them to perform a behavior.

Front 3

(c) Describe the current state of understanding of the determinants of PBC.

Back 3

There is not yet any satisfactory account, however one can assess the recourses and obstacles that are relevant to completing a particular behavior.

Front 4

(d) Does TPB commonly provide better predictability of intention than does TRA?

Back 4

Yes, PBC is a 3rd influence and improves multiple correlation.

Front 5

(e) What is the descriptive norm? Explain how the descriptive norm differs from the subjective norm. Explain the reasoning behind exploring descriptive norms as a possible addition to the TPB. Describe the current state of research concerning possible additions to the TPB.

Back 5

Descriptive Norm: The persuadee’s peception of wheter other people actually perform the behavior.
The difference is that SN is a perception with how important people feel about me doing a particular action, while DN deals with how widely performed an action is by others (thought and actions)

Front 6

2. (a) Give examples of circumstances in which PBC might plausibly be the focus of a persuader's efforts.

Back 6

Circumstances where both attitude towards behavior (AB) and subjective norm (SN) are positive but perceived behavioral control (PBC) is negative.
Ex. Exercise and condom use.

Front 7

(b) Describe three means of influencing PBC.

Back 7

1. Removing an obstacle to behavior performance.
2. Inducing successful performance of the behavior.
3. Exposure to vicarious success.

Front 8

(c) Explain how directly removing an obstacle to performance can influence PBC. Distinguish (and give examples of) two kinds of obstacles a persuader might try to remove.

Back 8

Information Obstacle: People don’t have the relevant information to complete the behavior. Ex. Infants often burn themselves at the tap, parents don’t know how to turn down the hot water heater temp. Once they are given this information it is now Salient

Hint 8

Substantive Obstacle: People don’t have the physical ability to complete the behavior.

Front 9

(c) Explain how successful performance of a behavior can influence PBC; give an example.

Back 9

People are induced to complete the behavior in a controlled environment (practice session). Ex. Elderly people were convinced they could not perform weight training (negative PBC). One brief practice could convince them otherwise.

Front 10

(d) Explain how vicarious success can influence PBC; give an example.

Back 10

Seeing someone performing a behavior (modeling the behavioral success) “If they can do it so can i!”
Example: going to the gym, and seeing complicated equipment, and seeming someone else use it successfully, this vicarious success would enable you to then use it.