Theorist And Theory

Front 1

Daniel chandler

Back 1

Genre : "conventional definitions of genre are based on the idea of that they share particular conventions of content" e.g. Themes or settings

Hint 1

Genre

Front 2

Robert stam

Back 2

"Genre can be defined by the performer"

Hint 2

Genre

Front 3

David Buckingham

Back 3

"Genre is a constant process of negotiation and change"

Hint 3

Genre

Front 4

Stuart Hall

Back 4

3 types of reading

Dominant reading- audience will read the way the author intended

Negotiated reading- partly believes the code and broadly accepts the reading but sometimes modifies it in a way which reflects their own experiences

Oppositional reading- the reading social position places them in an oppositional relation to the dominant code. They reject reading.

Hint 4

Audience

Front 5

Laura Mulvey

Back 5

The male glaze, the concept of the gaze is one that deals with how an audience views the people presented.
For feminists it can be thought of in 3 ways:
1. How men look at women.
2. How men look at themselves.
3. How women look at other women

She believes that in film audiences have to view characters from the perspective of a heterosexual male.

Hint 5

Audience (also in representation)

Front 6

David Gaunlett

Back 6

We fake our identity online

Hint 6

Audience (also representation)

Front 7

Vladimir Propp

Back 7

8 characters in films

1. The hero- a character that seeks something.
2. The villain- who opposes or actively blocks the hero's quest.
3. The donor- who provides an object with magical properties.
4. The dispatcher- who sends the hero on their quest via message.
5. The false hero- who disrupts the hero's success by false claims.
6. The helper- who aids the hero.
7. The princess- who acts as a reward for the hero.
8. Her father- who acts to reward the hero for his efforts.

Hint 7

Narrative

Front 8

Tzveten Todorov

Back 8

Theory of equilibrium-
1. A state of equilibrium (all that it should be)
2. A disruption of that order (by an event)
3. A recognition that the disorder has occurred.
4. An attempt to repair the damage (of the disruption)
5. A return or restoration of a new equilibrium.

Todorov argues that narrative involves a transformation, the characters or situation are transformed through the process.

Hint 8

Narrative

Front 9

Claude Levi Strauss

Back 9

Binary of opposites
"The audience like to see the underdog win"
"We don't mind seeing the protagonist in 'peril' as long as they triumph in the end"
"Narrative is driven by the conflict comes from the character differences, the differences are the 'binary of opposites' "
-weak vs strong

Hint 9

Narrative

Front 10

Roland Barthes

Back 10

Semiology-
"If narratives are episodic this helps our reading. A chain of cause and effect is expected but the audience desires to see a story of morals (link to Strauss)

"The audience look for signs to help them interpertate the narratives"

These signs come from the expectations that the audience have due to their knowledge

His theory
Sign (total of sign +signifier)
^
Semiology (relationship between signifier and signified)
^. ^
Signifier. Signified
(The objector). (The meaning)

Front 11

Michael Maffesoli

Back 11

Urban tribes-
"We don't want to be an individual we want to be part of a group, these groups are small and have the same views. They will have the same style and common behaviours.

Hint 11

Representations

Front 12

Andrew Goodwin

Back 12

Key aspects
1. Thought beats- seeing sound in your head.
2. Narrative and performance.
3. Star image
4. Relation of visuals to a song
5. Technical aspects

Hint 12

Media language