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10 Cards in this Set
- Front
- Back
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Hovland’s Attitude Change Experiment
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people changing their opinions based on credibility (atomic, tobacco ad)
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Elaboration Likelihood Model
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central/ peripheral attitude change
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Entertainment-Education Model of Persuasion
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sneaking in ads
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Theory of Reasoned Action
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• Attitude change results from a lot of different things
• Focuses on the missing link between attitudes and behavior |
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Social Judgment Theory
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target latitude of acceptance (how far you’re willing to go?
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Information Processing Theory/Limited Capacity Theory
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how we remember ads
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Diffusion of Innovation Theory
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examines how ideas are spread throughout society
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Agenda Setting Theory
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The mass-news media have a large influence on audiences by their choice of what stories to consider newsworthy and how much prominence and space to give them
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Framing Theory
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How to view something/ think about it; the piece of info you choose to cover
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Spiral of Silence
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minority voice
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