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5 Cards in this Set

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  • Back
What are some notable dates in wine history?
industry dates back to 1769 with Father Padre Junipero Serra
1873 marks California's niche in the US wine market
1913 there were 44 million gallons per year
1920-1933 Prohibition
1998 530 million gallons per year at $17 billion in sales
What is the percentage breakdown of where wine comes from?
California = 70%
Other states = 13%
Imports = 17%
What percent of Americans consume wine?
42%
Compared to other countries how many gallons per year to Americans consume?
2.8 gallons per year as opposed to 15 gallons per year
Why is wine attractive to retailers?
high ring up product
high profit margin