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5 Cards in this Set
- Front
- Back
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What are some notable dates in wine history?
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industry dates back to 1769 with Father Padre Junipero Serra
1873 marks California's niche in the US wine market 1913 there were 44 million gallons per year 1920-1933 Prohibition 1998 530 million gallons per year at $17 billion in sales |
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What is the percentage breakdown of where wine comes from?
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California = 70%
Other states = 13% Imports = 17% |
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What percent of Americans consume wine?
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42%
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Compared to other countries how many gallons per year to Americans consume?
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2.8 gallons per year as opposed to 15 gallons per year
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Why is wine attractive to retailers?
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high ring up product
high profit margin |
