The Strategic Mission

Front 1

What does a mission statement do? (2)

Back 1

1. identify companys business purpose

2. define every action the business takes

Front 2

campbell 1990 definition

Back 2

mission is an organisations character, identity and reason for existance

Front 3

what to ask when writing an M.S? (6!)

Back 3

1. what do we do?

2. ideally what company should we like to be?

3. importance of our shareholders?
4. do we want to grow?

5. relationship with immediate environ/society?

6. how do we bring those together into an indentity?

Front 4

define VISION

Back 4

mental image of a posible desirable furture for the org.

should be challenging to achieve, could be significantly beyond current reality.

more imaginative then m.s.

Front 5

define STRATEGIC INTENT

Back 5

captures the essence of an organisation, a slogan or a motto used internally. encapsulates how we can win over competitors

Front 6

ashride mission model - what is it?

Back 6

studies MSs, created after looking at 53 orgs and looking at key elements

Front 7

elements of ashridge mission model (4)

Back 7

1. purpose (why does the org exist?)

2. strategy (what is my org's positon in the market?)

3. behavioural standards (how does the org do things?)

4. values (what moral beliefs and principles guide the organisation?)

Front 8

ashridge mission model's advice?

Back 8

needs to be specific enough to have impact, have reflective distinctive advantages

realistic, attainable and flexible

Front 9

authors perspective on MS? (4 key)

Back 9

- stalworth and wiliams 2008

- bartkus et al 2005

- david, 2003
- bart 1997

Front 10

Stalworth and williams (2008)

Back 10

identifies between an internal ethos or external ethos. strong identities.

Front 11

bartkins et al 2005

Back 11

mission statements widely considered to be essential to business success. relationship with financial results and mission statements

Front 12

david 2003

Back 12

mission statements need to be longer than a phrase or sentence, but not a 2 page docu, and be v specific to values, numbers and goals.

better MS give higher rewards - enhanced business performance.

Front 13

bart 1997

Back 13

PROVIDE - purpose, direction, caters tointerest of stake holders, better control over employees

NEGATIVES - impossible, ambiguity, dissatisfaction, wrong mission.

Front 14

overal conclusions of bart's critique?

Back 14

that any sample of mission statements are not worth the paper they are written on and shoudl not be taken with any degree of seriousnesses

Front 15

SRARF

Back 15

specific

realistic

attainable

reflect advantages

flexible

Front 16

Disney mission statement?

Back 16

to make people happy

Front 17

Thomson and Stickland 1996

Back 17

mission statements articulate a definition of the organisations business

shows stakeholders the needs firms intend to pursue

Front 18

CIM advice (4)

Back 18

provide future direction

be realistic

outward looking / customer benefits

motivational

Front 19

Ikea ms

Back 19

make everyday life better for its customers

Front 20

coca cola ms

Back 20

To refresh the world in mind, body and spiritTo inspire moments of optimism and happiness through our brands and actionsTo create value and make a difference.

Front 21

MIND ms

Back 21

We provide advice and support to empower anyone experiencing a mental health problem. We campaign to improve services, raise awareness and promote understanding.

Front 22

Mind Vision

Back 22

We won’t give up until everyone experiencing a mental health problem gets both support and respect.