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15 Cards in this Set

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Cambridge Press
First publisher in the British American colonies
John Harvard
owned a major personal library; donated collection to Newtowne College upon his death & the college was renamed Harvard
William Holmes McGuffey
wrote influential reading textbooks in the 1830's and 1840's
Harriet Beecher Stowe
author of Uncle Tom's Cabin, the first blockbuster in US book publishing
vanity presses
publishers that charge authors to publish their manuscripts
independent bookstores
bookstores that are not part of a chain
Book-of-the-Month Club
the oldest book club
negative option
automatic book club shipments unless the subscriber declines in advance
trade books
general-interest titles, including fiction and nonfiction
textbooks
educational, professional, reference titles
el-hi
elementary and hight school book market
graphic novels
comic book format, usually longer with more sophisticated themes
Robert de Graff
originated Pocket paperbacks in the US in 1939
Pocket Books
first modern US paperbacks
e-books
portable electronic devices for on-screen reading of books downloaded from the Web