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35 Cards in this Set
- Front
- Back
news
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nonfiction reports on what people want or need to know
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advertisements
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messages intended to persuade people to buy
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public relations
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messages intended to win support
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500-channel universe
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fanciful term for the growth in media channels available in recent years
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scribist
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monks who copied books manually
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Johannes Gutenberg
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In the mid-1400's, devised revolutionary printing process using metal letters
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movable metal type
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small blocks of type arranged into words, lines and pages
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Gutenberg Bibles
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Bibles printed by Gutenberg wit hmobable type. Surviving Bibles are all collector's items
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books
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one-time, bound publications of eduring value on a single topic
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magazines
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ongoing bound publications of continuing value wit hdiverse topics
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newspapers
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unbound publications, generally weekly or daily, with diverse, timely content
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chemical medium
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underlying technology for movies is photographic chemistry
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electronic media
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recordings, radio, television or web, whose messages are stored electronically for transmission and retrieval
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Joseph Niepce
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French inventor of a light-sensitive photo process in 1826
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Frederick Ives
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invented halftones in 1876
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halftone
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a conversion of a photograph into tiny dots for reproduction on printing presses
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visual literacy
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an understanding of images to interpret their meaning and significance
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Marc Andreessen
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invented the Netscape browser
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Netscape
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an Internet browser that broadened web access widely
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dot-com
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a term for businesses that were started to capitalize on Internet technology
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mainstream media (MSM)
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established media companies and products
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new media
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upstart media companies and media products resulting from new technology
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hot media
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print media, which require intimate audience involvement
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cool media
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can be used passively
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infotainment
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melding of media role as purveyor of information and entertainment
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content-distribution model
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divides functions of media companies into a creation category, like producing a television program, to a distribution function, like delivering the program on a cable stystem
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vertical integration
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a single corporation or individual's total control over production that can stifle competition. Example: an auto manufactureer that owns iron ore mines, steel plants, manufacturing plants and dealerships
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elitists
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focus on media responsibility to society
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populists
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applaud media that attract a large following
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circulation
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number of copies of a publication that circulate
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legals
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government-required paid notices
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demassification
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media focus on narrower audience segments
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alternative media
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emerging, narrowly focused advertising vehicles
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conglomeration
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combining of companies into larger companies
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Ben Bagdikian
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Critic of media consolidation
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