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35 Cards in this Set

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  • Back
news
nonfiction reports on what people want or need to know
advertisements
messages intended to persuade people to buy
public relations
messages intended to win support
500-channel universe
fanciful term for the growth in media channels available in recent years
scribist
monks who copied books manually
Johannes Gutenberg
In the mid-1400's, devised revolutionary printing process using metal letters
movable metal type
small blocks of type arranged into words, lines and pages
Gutenberg Bibles
Bibles printed by Gutenberg wit hmobable type. Surviving Bibles are all collector's items
books
one-time, bound publications of eduring value on a single topic
magazines
ongoing bound publications of continuing value wit hdiverse topics
newspapers
unbound publications, generally weekly or daily, with diverse, timely content
chemical medium
underlying technology for movies is photographic chemistry
electronic media
recordings, radio, television or web, whose messages are stored electronically for transmission and retrieval
Joseph Niepce
French inventor of a light-sensitive photo process in 1826
Frederick Ives
invented halftones in 1876
halftone
a conversion of a photograph into tiny dots for reproduction on printing presses
visual literacy
an understanding of images to interpret their meaning and significance
Marc Andreessen
invented the Netscape browser
Netscape
an Internet browser that broadened web access widely
dot-com
a term for businesses that were started to capitalize on Internet technology
mainstream media (MSM)
established media companies and products
new media
upstart media companies and media products resulting from new technology
hot media
print media, which require intimate audience involvement
cool media
can be used passively
infotainment
melding of media role as purveyor of information and entertainment
content-distribution model
divides functions of media companies into a creation category, like producing a television program, to a distribution function, like delivering the program on a cable stystem
vertical integration
a single corporation or individual's total control over production that can stifle competition. Example: an auto manufactureer that owns iron ore mines, steel plants, manufacturing plants and dealerships
elitists
focus on media responsibility to society
populists
applaud media that attract a large following
circulation
number of copies of a publication that circulate
legals
government-required paid notices
demassification
media focus on narrower audience segments
alternative media
emerging, narrowly focused advertising vehicles
conglomeration
combining of companies into larger companies
Ben Bagdikian
Critic of media consolidation