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23 Cards in this Set

  • Front
  • Back
Scribal Culture
In the middle ages before the printing press written material was reproduced almost exclusively by monks who served as scribes, or copyists. As the sole repository of books, the medieval church was able to control what information reached the population.
Prior Restraint
Restricting publication before the fact rather than banning material or punishing an individual after the material is already printed.
Democratization of Knowledge
As books became more accessible in the 1800's, knowledge spread widely among the middle and lower classes, creating an increasingly democratic reading public. Wide distribution of books depended on cheap postal rates, inexpensive book production, and the portrayal of various classes of people in fictional works.
cheaply printed paperback books produced during the 1700's.
Serialized Book
a book printed in parts in a magazine or newspaper over a certain period of time (eg. Tale of Two Cities).
Book Distribution
The ability to produce and distribute more books to more people depended on publishers' ability to make books known and physically available to potential readers. Wealthy social elites tended to favor limiting wide distribution and opposed low postal rates for books. However, cheap postage and improved marketing techniques eventually made books accessible to large numbers of readers.
Quality versus Quantity
Book publishers traditionally have faced an apparent dilemma: must they choose between publishing high-quality material or publishing to maximize their profitability? Different publishers have responded to this dilemma in different ways. Some have found that they can make a profit by producing work of high literary quality; others choose to produce work that appeals to more stereotyped and fleeting tasts.
A law that protects authors, playwrights, composers, and others who construct original works and keeps others from reproducing their work without permission.
Dime Novel
Cheap, paperback fiction produced in the mid-nineteenth century.
Fiction Factory
Late nineteenth-century publishing of formulaic books, in which publishers dictated story lines.
Horatio Alger Story
Rags to Riches, popular among the many different classes in society, especially the poor.
Symbolizes American Individualism. . .
Public Investment
The buying of stock in a company by the general public.
Media Consolidation
From the 1960's onward, books, movies, and other media products have increasingly become linked as part of the process of consolidation--the merging and combining of diverse companies under the same ownership. A few large corporations now control many publishers, film studios, and other media outlets. Although the consolidated companies may produce more books and movies, limited ownership of media may restrict the types of information transmitted to the public.
Large companies formed by consolidating two or more small companies.
Trade Book
Most mass marketed books sold at bookstores or through book clubs. Excludes textbooks.
Books used for elementary school, middle school, high school, and college classroom work.
Specialized Publishers
Publishing houses that produce a particular type of book, such as religious or children's books.
Niche Publishers
Small publishing houses that serve very narrowly defined markets.
Marketing and Processes in the Book Industry
The book industry serves the distinct market needs of general consumers, educators, and professionals. The processes of book production and distribution vary to fit these distinct markets.
Capital Intensive
A production process that requires a large investment of money.
Trade Books
Fiction and Nonfiction books.
Book-of-the-Month Club
Literary Guild