Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
10 Cards in this Set
- Front
- Back
|
First Media Industry? What was it?
|
Printing Press; Cambridge...
|
|
|
Penny Press
|
inexpensive, widely circulated newspapers in 19th century
|
|
|
Vertical Integration
|
Controlling every aspect of a media product.
|
|
|
Synergy
|
Combined strength of two items that is greater than the sum of their individual strengths.
|
|
|
Long Tail
|
portion of distribution curve where limited # of people buy a lot of different product.
|
|
|
Short Head
|
a lot of people buying limited # of product.
|
|
|
Controllers of Media
|
Owners, advertisers, government, special interest groups, news sources, and the audience.
|
|
|
Broadband Newtorks
|
High speed channels for transmitting multimedia content
|
|
|
Concentration
|
Idea that larger parts of media are controlled by fewer companies.
|
|
|
Chris Anderson
|
Writer of the book "The Long Tail."
|
