The History Of Advertising

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Advertising has not always been

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as glamorous as it seems to be in this day of mass media in America.

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In 1704

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the first newspaper ad was published.

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It was an announcement about

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a house for sale in the Boston Newsletter.

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In 1729

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our forefather Benjamin Franklin began the advertising tradition in America.

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Philadelphia Gazette

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had a full page of advertisements.

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In 1749

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Ben Franklin also started magazine advertising

with his General Magazine.

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The first successful newspaper in Pennsylvania.

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In 1784

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Advertiser

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First successful newspaper.

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In 1833

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New York Sun

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The first successful “penny newspaper” founded by Benjamin Day.

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1833

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Revolutionized distribution

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by selling lots of 100 to boys to sell on the street.

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By 1837

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circulation reached 30,000!

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In 1843

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The first Advertising Agency opened.

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In Philadelphia!

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Advertising Agency opened.

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Volney Palmer was

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the first true ad agency man.

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He was in charge of brokering space for advertising more than for the actual creation of the ads.

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Volney Palmer

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In 1873

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there was a convention of advertising agents in New York.

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James Walter Thompson

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created the position of “account executive” for himself and went into the business of general magazine advertising

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1873

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This was the beginning of creative advertising in this country.

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1880

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First full-time retail advertising copywriter

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In 1880 John Wanamaker department store founder

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became the first retailer to hire a full-time advertising copywriter

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John E. Powers

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was considered the father of modern creative advertising.

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In 1882

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the first “big budget” client spent $11,000 on advertisements.

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P&G

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This company’s main product was soap!

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Selling soap was big business in America!

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Manual labour, was the reason

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In 1893

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a company got the first registered trademark.

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This company bookkeeper came up with the original first mark for the brand.

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*

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Frank Robinson

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created the original first mark.

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In 1900

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N.W. Ayer started a “Business Getting” Department in their agency.

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This department was

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“Business Getting”

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In 1906

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the first million dollar advertising client was born.

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Can you guess which company broke the million dollar barrier to promote its cereal products?

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kellogg's

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In 1916

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The National Outdoor Advertising Bureau was formed.

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In 1923

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The first sponsored radio show aire.

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1929

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Stock Market Crashes

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In 1924

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companies began sponsoring radio programs, and the age of radio advertising was in full swing.

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Advertising revenue plummeted from a high of

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$3.5 billion.

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Stock Market revenue only reached.

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$1.5 billion

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by 1933

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Stock Market revenue reached_____.

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In 1936

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magazine published over $100 million dollars in ads.