Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
535 Cards in this Set
- Front
- Back
Business plan |
The document that sets out the business idea, its goals and objectives and other details about how the business will operate (E.g. marketing and finance). Is often a crucial part of an attempt to raise external sources of finance. |
|
Businesses |
Organisations involved in the production of goods/ the provision of services. |
|
Consumers |
the people/organisations who actually consume a product. |
|
Customers |
The people/organisations that buy the product. |
|
The four factors of production |
Land, labour, capital and entrepreneurship. |
|
Entrepreneurs |
Owners or operators of an organisation who manage, organise and plan the other 3 factors of production. They are risk takers who exploit business opportunities in return for profits. |
|
Intrapreneurship |
The act of behaving in an entrepreneur but as an employee within a large business organisation. Intrapreneurs work in an entrepreneurial capacity, with authority to create innovative products or new processes for the organisation. |
|
The main functions of a business |
Human resources (HR), finance and accounts, marketing--> 'the 4 p's' (being product, price, promotion and place) and operations. |
|
Needs |
The basic necessities that a person must have to survive e.g. food, water, warmth, shelter, clothing |
|
Primary sector |
Refers to businesses involved in the cultivation or extraction of natural resource e.g. farming, mining, fishing, ect. |
|
Product |
Can refer to both goods and services. |
|
Quaternary sector |
A subcategory of the tertiary sector, where businesses involved in intellectual, knowledge-based activities that generate and share information e.g. information communications technology and research organisations. |
|
Secondary sector |
The section of the economy where business activity is concerned with the construction and manufacturing of products. |
|
Sectorial change |
Refers to a shift in the relative share of gross domestic product (GDP), or national output and employment that is attributed to each business sector. |
|
Tertiary sector |
The section of the economy where business activity is concerned with the provision of services to customers. |
|
The way in which the four business sectors are linked |
Through the chain of production - the chain that tracks the stages of an item's production. Production--> manufacturing-->services (tertiary and quaternary output)-->consumers |
|
Wants |
People's desires e.g. a larger home, a new phone, to go on a holiday. |
|
Charities |
Non-profit social enterprises that provide voluntary support for good causes (from society's point of view). |
|
Cooperatives |
For-profit social enterprises set up, owned and run by their members, who might be employees and/or customers. |
|
A company/corporation |
A business that is owned by shareholders. It has been issues a certificate of incorporation, giving it a separate legal identity form its owners. |
|
Deed of partnership |
The legal contract signed by the owners of a partnership. The formal deeds specify the name and responsibilities of each partner and their share of any profits or losses. |
|
Incorporation |
Means that there is a legal difference between the owners of a company and the business itself. This ensures that the owners are protected by limited liability. |
|
An Initial Public Offering (IPO) |
Occurs when a business sells all or any part of its business to shareholders on a stock exchange for the first time. |
|
Limited liability |
A restriction on the amount of money that owners can lose if their business goes bankrupt i.e. shareholders cannot lose more than they invested in the company. |
|
Microfinance |
A type of financial service aimed at entrepreneurs of a small business, especially at females and those on low incomes. |
|
Non-government organisations (NGO) |
Private sector non-for-profit social enterprises that operate for the benefit of others rather than primarily aiming to make a profit e.g. Oxfam. |
|
Partnerships |
A types of private sector business owned by 2-20 people who share the responsibilities and burdens of running and owning the business. |
|
A private limited company |
A business owned by shareholders with limited liability but whose shares cannot be bought by or sold to the general public. |
|
The private sector |
The part of the economy run by private individuals and businesses, rather than by the government e.g. sole traders, partnerships, companies and cooperatives. |
|
A public limited company |
An incorporated business that allows the general public to buy and sell shares int he company via a stock exchange. All shareholders enjoy limited liability. |
|
Public-private partnerships |
Occur when the government works together with the private sector to jointly provide certain goods or services. |
|
The public sector |
The part of the economy controlled by the government e.g. state health and education services, emergency services and national defence. |
|
A sole trader |
A self-employed person who runs and controls the business and is the sole person held responsible for its success (profits) or failure (unlimited liability). |
|
Social enterprises |
Revenue-generating businesses with social objectives at the core of their operations. They can be for-profit or non-for-profit businesses, but all profits or surpluses are reinvested for that social purpose rather than being distributed to shareholders and owners. |
|
State-owned enterprises |
Organisations wholly owned by the government. |
|
A stock exchange |
A market place for trading stocks and shares of public limited companies e.g. the London Stock Exchange (LSE) and the New York Stock Exchange (NYSE). |
|
Unlimited liability |
A feature of sole traders and ordinary partnerships who are legally responsible/liable for all money owned to their creditors, even if this means that they have to sell their personal possessions to pay their debts. |
|
Aims |
The long-term goals of a business, often expressed int he firms mission statement. They are a general statement of the firm's purpose/intensions and tend to be qualitative in nature. |
|
Ansoff matrix |
The analytical tool to devise various products and market growth strategies, depending on whether businesses want to market new or existing products in new or existing markets. |
|
Corporate social responsibility (CSR) |
The conscientious consideration of ethical and environmental practices related to business activity. A business that adopts CSR acts morally towards its various stakeholder groups and wellbeing of society as a whole. |
|
An ethical code of practice |
The documented beliefs and philosophies of an organisation. |
|
Ethics |
Moral principals that guide decision making/strategy, concerned with what is right/wrong from society's point of view. |
|
A mission statement |
Refers to the declaration of an organisations overall progress (Explains the companies reason for existence). It forms the foundation for setting the objectives of a business e.g. Allensburg’s Food and Gas: "To offer commuters on Highway 310 competitive gas prices and great food". |
|
Objectives |
Relatively short-term targets of an organisation. targets that are specific, realistic and time constrained. |
|
Strategies |
Plans of action that businesses use to achieve their targets e.g. the long terms plans of the whole organisation. |
|
SWOT analysis |
AN analytical tool used to assess the internal factors (strengths and weaknesses) and external factors (opportunities and threats) of a business decision or issue. |
|
Tactics |
Short-term plans of action that firms use to achieve their objectives. |
|
A vision statement |
An organisations long-term aspirations; where it ultimately wants to be e.g. "Adidas strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle". |
|
Conflict |
Refers to situations where stakeholders have disagreements on certain matters due to differences in their opinions. |
|
External stakeholders |
Individuals/organisations who are not part of the organisation but have a direct interest in its activities/performance e.g. customers, suppliers, government. |
|
Internal stakeholders |
Members of the organisation e.g. employees, mangers, directors, shareholders. |
|
Pressure groups |
Individuals with a common concern (e.g. environmental protection) who seek to place demands on organisations o act in a particular way or to influence a change in their behaviour. |
|
Shareholders/stcokholders |
The owners of a limited liability company. Shares in a company can be held by individuals and other organisations. |
|
Stakeholders |
Individuals/organisations with a direct interest (a stake) in the activities/performance of a business. |
|
Business cycle |
Refers to the fluctuation in the level of business activity over time. Countries and their economies move through the cycle of booms, recessions, slumps, recovery and growth. |
|
Deregulation |
The removal of government rules/regulations which constrain and industry to enhance efficiency and encourage more competition within the industry. |
|
Economic growth |
Measures changes int he GDP (gross domestic product) of a country over time. It occurs if there's an increase in GDP for over 2 consecutive quarters. |
|
The exchange rate |
The value of a country's currency in terms of other currencies. |
|
Inflation |
Occurs when the general price level in an economy continuously rises. It is measured by changes in the cost of living for an average household in a country. |
|
Interest rate |
Is a measure of the price of money in terms of the amount charged for borrowed funds or how much is offered on money that's saved. |
|
Protectionist measures |
Any measures taken by a government to safeguard its industries form overseas competitors. They are a threat to businesses trying to operate in foreign markets. |
|
Unemployment |
The number of people in the workforce who are willing andable to work but cannot find employment. |
|
STEEPLE analysis |
Used to examine opportunities and threats of the external environment (social, technological, environmental, economic, political, legal and ethics) on business activity. |
|
Unemployment |
Refers to the number of people in the workforce who are willing and able to work but cannot find employment. |
|
Backward vertical integration
|
Occurs when a business amalgamates (combines to form one organisation) with a firm operating in an earlier stage of production e.g. car manufacturer acquires a supplier of tyres or other components. |
|
Conglomerates |
Businesses that provide a diversified range of products and operate in an array of different industries. |
|
Diseconomies of scale |
The cost disadvantages of growth. Unit costs are likely to eventually rise as a firm grows due to a lack of control, coordination and communication. |
|
Diversification |
A high risk growth strategy that involves a business selling new products in new markets. i.e. spreading risks over a diverse variety of products and markets. |
|
Economies of scale |
Refer to lower average costs of production as a firm operates on a larger scale due to gains in production efficiency. e.g. easier and cheaper access to finance. |
|
External growth (or inorganic growth) |
Occurs when a business grows by collaborating with, buying up or merging with another firm. |
|
Forward vertical integration |
A growth strategy that occurs with the amalgamation (combining/merging) of a firm operating at a later stage in the production process e.g. a book publisher merges with a book retailer. |
|
Franchise |
An agreement between a franchisor selling its rights to other businesses (franchisees) to allow them to sell products under its name in return for a fee and regular royalty payments. |
|
Globalisation |
The growing integration and interdependence of the world's economies, causing consumers around the world to have similar tastes and habits. |
|
Horizontal integration |
An external growth strategy that occurs when a business amalgamates (combines) with a firm operating in the same stage of production. |
|
Internal growth (or organic growth) |
Occurs when a business grows using its own capabilities and resources to increase the scale of its operations and sales revenue. |
|
A joint venture |
A growth strategy that combines the contributions and responsibilities of two different organisations in a shared project by forming a separate legal enterprise/business. |
|
Lateral integration |
Refers to the M&As between firms that have similar operations but do not directly compete with each other, e.g. PepsiCo acquiring Quaker Oats Company. - EXPAND/SIMPLIFY |
|
A merger |
A form of external growth whereby two or more firms agree to form a new organisation, thereby losing their original identities. |
|
A multinational company (MNC) |
is an organisation that operates in two or more companies in two or more countries, with its head office usually baed in the home country. |
|
The optimal level of output |
is the most efficient scale of operation of a business which occurs at the level of output where average costs of production are minimised. |
|
The CUEGIS concepts |
Change, culture, ethics, globalisation, innovation and strategy. Are the six 'lenses' in which we investigate, analyse and evaluate factual content to create a deeper understanding of BM. |
|
Appraisal |
The formalprocess of evaluating the contributions and performance of an employee, usuallyconducted through observations and interviews with the apraisee’s line manager.
|
|
Behavioural training |
Deals with identifying functional issues that could improve performancein the workplace by developing behavioural changes in the workforce. It is based on the notion that training ismeaningless unless a desirable change in behaviour takes place.
|
|
Cognitive training |
Abouttraining and developing mentalskills to improve work performance. Itis based on the notion that the ability to lean is fundamental to success inthe workplace.
|
|
Contract of employment |
The legalagreement between an employer and an employee, detailing the terms andconditions of employment.
|
|
Demography |
Thestatistical study of population characteristics, using data such as birthrates, death rates, ageing populations and net migration rates.
|
|
Dismissal |
The termination of a worker’s employment due toemployee incompetence (unsatisfactory performance) or a breach of contract.
|
|
External recruitment |
Involveshiring staff from outside the organisation to fill vacant posts.
|
|
Flexible work patterns |
The trendin using less core staff and more peripheral workers and subcontractors toimprove the flexibility and productivity of the workforce.
|
|
Gross misconduct |
Majormisdemeanours, such as theft, fraud, endangering others or being drunk atwork. Such acts can lead to instantdismissal.
|
|
Human resource management (HRM) |
The role ofmanagers in planning and developing the organisation’s people. This is done through interrelated functionssuch as the recruitment, selection, dismissal, and training and development ofemployees.
|
|
Human resource planning (workforce planning) |
Themanagement process of forecasting an organization's current and future staffingneeds.
|
|
Induction |
Training aimed at introducing new staff to the business to get themfamiliar with the policies, practices and culture of the organisation.
|
|
Internal recruitment |
Thepractice of hiring people who already work for the firm to fill a position,rather than employing someone new to the organisation.
|
|
A job analysis |
Part of therecruitment process that involves scrutinising the different components of ajob) such as the routine tasks and responsibilities of the post holder) todetermine what it entails.
|
|
A job description |
A documentthat outlines the nature of a particular job i.e. the roles, tasks andresponsibilities. It is used for therecruitment and performance appraisal of employees.
|
|
Mentoring |
A type of‘on-the-job’ training involving a partnership between a mentor and a mentee tohelp the mentee gain and develop specific skills and knowledge.
|
|
The mobility of labour |
The extentto which workers are flexible enough to move to different locations(geographical mobility) and/or the flexibility in changing to different jobs(occupational mobility).
|
|
Offshoring |
Anextension of outsourcing that involves relocating business activities andprocesses abroad. It is possible tooffshore work but not outsource it, although the practice is dominated byoffshore outsourcing.
|
|
Off-the-job training |
Trainingcarried out off-site such as at a tertiary college or training centre. It often requires specialist trainers andequipment that are not available within the business.
|
|
On-the-job training |
Training carried out whilst at the workplace,with the training delivered by an in-house specialist, such as head ofdepartment or more experiences colleague.
|
|
Outsourcing |
The practice using external providers for certain non-core businessactivities. These firms are able tocarry out the outsourced work for less than the business would be able to.
|
|
Performance management |
Thecontinuous process of planning, reviewing and mentoring of employees in orderto enhance their performance at work.
|
|
A person specification |
A documentthat gives the profile of the ideal candidate for a job, such as their skills,qualifications and experience.
|
|
Portfolio working |
Tosimultaneously carry out a number of different jobs, often for variousemployers, usually on a part-time or temporary basis. Examples include freelance editors andmanagement consultants.
|
|
Recruitment |
The process of hiring suitable workers. This entails a thorough job analysis to ensure that the best candidate is hired.
|
|
Redeployment |
Transferring a staff member from a department or branch that no longer requires his/her services to other areas of the business where a vacancy exists.
|
|
Redundancies |
Occur whenthe employer can no longer afford to hire the worker or when the job ceases toexist following the completion of a project.
|
|
Re-shoring |
The reversal of offshore outsourcing, i.e. the transfer of business operations back to its country of origin.
|
|
Shotlisting |
The process of sifting through applications to identify suitable candidates for a job. It is the stage that precedes the interview in the recruitment process.
|
|
Teleworking |
A method ofworkforce planning whereby employees work in a location away from theworkplace, such as those working from home or at a call centre.
|
|
Training |
The process of providing opportunities for workers to acquire employment-related skills and knowledge.
|
|
Workforce |
The numberof employees at any one point in time for a particular organisation. It is often used to measure the size of abusiness.
|
|
Labour turnover |
Measures the percentage of the workforce thatleaves the organization in a given time period, usually one year. It is often used to determine the level ofmotivation in an organisation.
|
|
Human resource planning (or workforce planning) |
The management process of anticipating and meeting an organization’s current and future staffing needs.
|
|
Accountability |
The extent to which a person is held responsible for the success or failure of a task. It allows senior managers to have better control over the running of their organisations. |
|
Bureaucracy |
The official administrative and formal rules of an organisation that govern business activity. It involves prescribed rules and policies, standardised procedures, and formal hierarchical structures. |
|
Centralised structures |
Occur when the majority of decision making is done by a very small number of people (usually the senior management team) who hold decision making authority and responsibility. |
|
Chain of command |
The formla line of authority, shown in an organisational chart, through which formal orders are passed down. |
|
Communication |
The transfer of information form one party to another. the purpose or objectives of communication include to instruct, clarify, interpret, notify, warn, receive feedback, review and, above all, to inform. |
|
Decenstralisation |
When decision making authority and responsibility is shared out with others in the organisation. |
|
Delayering |
The process of removing levels in the hierarchy t flatten the organisational structure, thereby widening the span of control in the hierarchy. |
|
Delegation |
The empowerment of a person lower down in the organisational structure by passing on control and authority to complete a certain task or role. |
|
A flat organisational structure |
When there are only a few layers in the formal hierarchy and hence managers have a relatively wide span of control. |
|
The hierarchy of a business |
The organisational structure based on a ranking system. Each hierarchical level refers to a different rank with its associated degree of authority and responsibility. |
|
A matrix structure |
The flexible organisation of representatives form different departments temporarily working together on a particular project. |
|
Organisational chart |
A diagrammatic representation of a firm's formal structure. |
|
A project-based organisation |
Organises human resources around particular projects, each led by a project manager. Such structures allow business increased flexibility to adjust quickly to market changes and to adopt rapid innovations. |
|
Responsibility |
Who is in charge of whom and in what role or capacity, such as a finance director being responsible for the staff and the operations in the finance department. |
|
The shamrock organisation |
Charles Handy's model that organisations are increasingly made up of core staff who are supported by peripheral workers, consultants and outsourced staff and contractors. |
|
Span of control |
The numberof subordinates overseen by a manger i.e. the number of people who are directlyaccountable to the manger.
|
|
A tall organisation structure |
When thereare many layers in the hierarchy and hence managers have a narrow span ofcontrol.
|
|
A subordinate |
Lower in rank (e.g. lower ranked employees)
|
|
Autocratic leadership |
Leaders who adopt an authoritarian approach bymaking all the decisions rather than delegating any authority to theirsubordinates. Instead, the autocrat simplytells others what to do.
|
|
Democratic leadership |
Leaders who take into account the views ofothers when making decisions. This participativeleadership style means that decision-making is decentralised.
|
|
Functions of management |
The roles of managers e.g. the planning,organising, commanding, coordinating and controlling of business operations.
|
|
Laissez-fair leadership |
Based onhaving minimal direct input in the work of employees. Instead, they allow subordinates to maketheir own decisions and to complete tasks in their own way.
|
|
Leadership |
The skillof getting things done through other people by inspiring, influencing andinvigorating them.
|
|
Management |
The practice of achieving an organisation’s objectivesby effectively using and controlling the available human and non-humanresources of the business.
|
|
Leadership style |
The way in which leaders tend to function, suchas in an autocratic, paternalistic, democratic, laissez-faire or situationalmanner.
|
|
Paternalistic leaders |
Treat theiremployees as if they were family members, guiding them through a consultationprocess and acting in the perceived best interest of their subordinates. The leader makes decisions of behalf of theteam, building trust and loyalty in the process.
|
|
Situational leadership |
Refers to the belief that there is no singleleadership style that suits all situations. The ‘best’ style depends on situational factors such as the attitudes,behaviour and competencies of managers and workers.
|
|
Delegation |
Managers passing on authority to subordinates tocarry out a task or project. This canmotivate workers who wish to be entrusted and recognised for their abilities.
|
|
Empowerment |
Anon-financial motivator that involves developing the potential of workers orteams to achieve the best they can by granting them the authority to make variousdecisions and to execute their own ideas to solve business problems.
|
|
Fringe payments (perks) |
Thefinancial rewards paid in addition to a worker’s wages or salaries e.g. freeuniforms, subsidised meals, housing benefit, pension fund contributions andcompany cars.
|
|
Herzberg's two factor theory |
Looks at the factors that motivate employees,namely hygiene factors (that must be met to prevent dissatisfaction) andmotivators.
|
|
Hygiene factors |
Parts of ajob that Herzberg refereed to that do not increase job satisfaction by help toremove dissatisfaction such as reasonable wages and working conditions.
|
|
Job enlargement |
Increasing the number of tasksthat an employee performs, thereby reducing or eliminating the monotony ofrepetitive tasks.
|
|
Job enrichment |
Involves giving workers more responsibilitiesand more challenging jobs.
|
|
Job rotation |
A form ofjob enlargement whereby workers are given different tasks, but of the samelevel of complexity, to help reduce the problems caused by performingrepetitive tasks.
|
|
Maslow's hierarchy of needs |
Outlinesfive levels of needs, from satisfying physiological needs toself-actualisation. Lower order needsmust be met before people progress up the hierarchy.
|
|
Motivation |
Refers tothe inner desire or passion to do something. The driving forces could be intrinsic (e.g. to have a sense ofachievement) and/or extrinsic (e.g. due to financial rewards).
|
|
Motivators |
The factorsthat Herzberg considered to increase job satisfaction and motivation levelse.g. praise and recognition.
|
|
Performance-related pay (PRP) |
A payment system that rewards people who meet set targets over a period of time. vThe targets can be on an individual, team or organisational basis. |
|
Piece rate |
A payment system that rewards people based onthe amount that they produce or sell. Thus, their pay is directly linked to their level of productivity.
|
|
Pink's drive theory |
Suggeststhat people in modern societies are motivated by three key factors: autonomy,mastery and purpose.
|
|
Autonomy |
The urge to direct our own lives.
|
|
Mastery |
The desire toget better and better at something that matters.
|
|
Purpose |
The yearning to do what we do in the service ofsomething larger than ourselves.
|
|
Productivity |
Measuresthe level of output per worker. It is anindicator of motivation as employees tend to be more productive and increasedlevels of motivation.
|
|
Remuneration |
The overall package of pay and benefits offeredto an employee
|
|
Scientific management |
Developed by FW Taylor, suggests that specialisation and division oflabour help to increase the level of productivity. This is especially the case if pay is linkedto a piece-rate reward system.
|
|
Time rate |
A paymentsystem that rewards staff for the time (rather than output) that they put intowork. It is expressed per period of timee.g. $10 per hour or $5000 per month.
|
|
Capital intensive |
When the manufacturing/provision of a product relies heavilyon machinery and equipment e.g. automated production systems. Hence, capital costs account for most of acapital-intensive firm’s overall production costs.
|
|
Ecological footprint |
Measures the impact of resource consumption and wasteproduction on the natural environment. It assesses whether people are living beyond the capacity of the planet,such as how many people drive or whether managers really need to fly overseasfor a meeting.
|
|
Ecological sustainability |
The capacity of the natural environment to meet the needs ofthe current generation without jeopardising the ability of future generationsto meet their needs.
|
|
Economic sustainability |
The development that meets the economic needs of the presentgeneration using existing available resources without compromising the abilityof future generations to meet their needs.
|
|
Green technologies |
Environmentally friendly innovations that consider thelong-term impact on the environment e.g. renewable energy sources such as solarpanels and wind turbines.
|
|
Labour intensive |
Meaning that the manufacturing/provision of a productrelies heavily on labour e.g. teaching and legal services. Hence, labour accounts for the mostsignificant proportion of a labour-intensive firm’s overall costs ofproduction.
|
|
Operations management |
Concerned with providing the right goods and services in theright quantities and at the right quality level in a cost-effective and timelymanner.
|
|
Preservation of resources |
The protecting of Earth’s scarce resources by reducing thehuman impact on the physical environment (e.g. public beaches), the naturalenvironment (e.g. rainforests) and the cultural environment (e.g. heritagesites). |
|
Production/transformation process |
The method of turning factor inputs into outputs by addingvalue in a cost-effective way. |
|
Social sustainability |
Examines social interactions and structures that arenecessary for sustainable development e.g. it is the ability of the society todevelop in such a way that it meets the social wellbeing needs of the currentand future generations. |
|
Sustainability |
Promotes intergenerational equity e.g. production enablesconsumption of goods and services for the people of today without compromisingconsumption for future generations. |
|
Value-added |
Occurs during the production of a good or service becausethe value of the output is greater than the costs of production. Businesses cannot earn a profit ifvalue-adding does not occur in the production process.
|
|
Batch production |
Producing a set of identical products. Work on each batch is fully completed beforeproduction switches to another batch. Itis used where the demand for a product is frequent and steady.
|
|
Capital intensive |
When manufacturing or provision of a product relies heavilyon machinery and equipment, such as automated production systems. Hence, the cost of capital accounts for thelargest proportion of a capital-intensive firm’s overall productions costs.
|
|
Cell production |
Organised workers into independent ‘cells’ with each teamcomprising of multi-skilled staff with responsibility and autonomy for completinga whole unit of work in the production process.
|
|
Flow production |
Uses continuous and progressive processes, carriedout in sequence. When one task iscompleted, the next stage of production starts immediately.
|
|
Mass production |
The large-scale manufacturing of a homogenous (standardised)product. Unit costs of production arerelatively low when using mass production methods.
|
|
Job production |
The manufacturing of a unique or one-off. The job can be completed by one person (suchas a tailor) or by a group of people (architects/engineers).
|
|
Productivity |
Measures the level of labour and/or capital efficiency of a businessby comparing its level of inputs with the level of its output.
|
|
Specialisation |
The division of a large task or project into smaller tasks,allowing individuals to concentrate on an area of expertise. It is an essential part of mass and flowproduction.
|
|
Standardisation |
Producing an identical or homogenous product in large quantities,such as printing a particular magazine/book/newspaper.
|
|
Assisted areas/enterprise zones |
Regions identified by the government to be suffering fromrelatively high unemployment and low incomes, so are in need of regenerationthrough financial assistance.
|
|
Bulk-increasing businesses |
Are involved with products that increase in weight duringthe production process, so need to be located near their customers in order toreduce costs.
|
|
Bulk reducing businesses |
Those that need to be located near the source of the rawmaterials because they are heavier, and hence costlier, to transport than thefinal product.
|
|
Clustering |
Means that a business locates near other organisations thatoperate in similar or complementary markets.
|
|
A footloose organisation |
A business that does not gain any cost reducingadvantages from locating in a particular location, hence, the firm can locatein almost any location.
|
|
Industrial inertia |
The reluctance to relocate due to the inconvenience ofmoving. Managers may feel that thepotential inconveniences and costs of relocation outweigh the benefits.
|
|
Infrastructure |
Used to describe transportation, communication and support networksin a certain area.
|
|
Insourcing |
The use of an organisation’s own people and resources toaccomplish a certain function or task which would otherwise have beenoutsourced.
|
|
Location |
The geographical position of a business. The location is a crucial one, and depends onboth quantitative and qualitative factors.
|
|
Offshoring |
The relocation business functions and processes overseas. The offshored functions can remain within thebusiness (with overseas operations) or outsourced to an overseas organisation(known as offshore outsourcing).
|
|
Outsourcing (subcontracting) |
Transferring internal business activities to anexternal organisation to reduce costs and increase productivity.
|
|
Business Angles |
Wealthy entrepreneurs who risk their own money by investingin small to medium sized businesses that have high growth potential.
|
|
Capital Expenditure |
Investment spending on fixed assets such as the purchase ofland and buildings.
|
|
Debt Factoring |
A financial service whereby a factor (such as abank) collects debts on behalf of other businesses, in return for a fee.
|
|
External Sources of Finance |
Means getting funds from outside the organisation e.g.through debt (overdrafts, loans and debentures), share capital, or thegovernment.
|
|
Grants |
Government financial gifts to support businessactivities. They are not expected to berepaid by the recipient.
|
|
Initial Public Offering (IPO) |
A business converting its legal status to public limitedcompany by floating (selling) its shares on a stock exchange for the firsttime.
|
|
Internal Sources of Finance |
Getting funds from within the organisation e.g. throughpersonal funds, retained profits and the sale of assets.
|
|
Leasing |
A form of hiring whereby a contract is agreedbetween a leasing company (the lessor) and the customer (the lessee). The lessee pays rental income to hire assetsfrom the lessor, who is the legal owner of the assets.
|
|
Loan Capital |
Medium to long-term sources of interest-bearing financeobtained from commercial lenders. Examples include mortgages, business development loans and debentures.
|
|
Overdrafts |
Allow a business to spend in excess of the amount in itsbank account, up to a predetermined limit. They are the most flexible form of borrowing in the short term.
|
|
Retained Profit |
The value of surplice that the business keeps to use withinthe business after paying cooperate taxes on its profits to the government anddividends to its shareholders.
|
|
Revenue Expenditure |
Spending on the day-to-day running of a business, such asrent, wages and utility bills.
|
|
Sale-and-leaseback |
A source of external finance involving a business selling afixed asset (such as its computer systems or a building) but immediatelyleasing the asset back. In essence, thelessee transfers ownership to the lessor but the asset does not physically leavethe business.
|
|
Share capital |
The money raised from selling shares in alimited liability company, from its initial public offering (IPO) and anysubsequent share issues.
|
|
Share Issue/Share Replacement |
When an existing public limited company raises furtherfinance by selling more of its shares.
|
|
Sources of Finance |
The general term used to refer to where or howbusinesses obtain their funds, such as from personal funds, retained profits,loans and government grants.
|
|
Subsidies |
Funded by the government to lower a firm’s production costsas output provides extended benefits to society e.g. farmers are often providedwith subsidies to stabilise food prices.
|
|
Trace Credit |
Allows a business to ‘buy now and pay later’. The credit provider does not receive any cashfrom the buyer until a later date (usually allow between 30-60 days).
|
|
Venture Capital |
High-risk capital invested by venture capital firms, usuallyat the start of a business idea. Thefinance is usually in the form of loans and/or shares in the business venture.
|
|
Cost |
The sum ofmoney incurred by a business in the production process e.g. the cost of rawmaterial, wages and salaries, insurance, advertising and rent.
|
|
Direct Costs |
Costs specifically attributed to the productionor sale of a particular good or service. Direct costs can be traced back to the product and/or to a cost centre.
|
|
Fixed Costs |
The costs that do not vary with the level of output. They exist even if there is no output e.g.the cost of rent, management salaries and interest repayments on bank loans.
|
|
Indirect Costs/Overheads |
Costs thatdo not directly link to the production or sale of a specific product e.g. rent,wages of cleaning staff and lighting.
|
|
Price |
The amount of money a product is sold for i.e.the sum paid by the customer.
|
|
Revenue |
The moneythat a business collects from the sale of its goods and services. It is calculated by multiplying the unitprice of each product by the quantity sold.
|
|
Revenue Stream |
The moneycoming into a business from its various business activities e.g. sponsorshipdeals, merchandise, membership fees and royalties.
|
|
Semi-variable Costs |
Those thathave an element of both fixed costs and variable costs e.g. power andelectricity or salaried staff who also earn commission.
|
|
Total Costs |
The sumof all variable cost and all fixed costs of production.
|
|
Variable Costs |
Costs of production that change in proportion tothe level of output e.g. raw materials and piece-rate earnings of productionworkers.
|
|
Break-even Analysis |
A management tool used to calculate the level ofsales needed to cover all costs of production. Thereafter, further sales generate a positive safety margin, and henceprofit for the business.
|
|
Break-even Chart |
The name given to the graph that shows a firm’scosts, revenues and profits (or loss) at various levels of output.
|
|
Break-even Point |
Theposition on a break-even chart where the total cost line intersects the totalrevenue line, i.e. where TC = TR.
|
|
Break-even Quantity |
The level of output that generates neitherprofit nor loss. It is shown on thex-axis on a break-even chart.
|
|
Contributionper unit (unit contribution)
|
Thedifference between the selling price of a product and its variable costs ofproduction, i.e. P- AVC. The surplusgoes towards paying fixed costs.
|
|
The Margin of Safety (MOS) |
Thedifference between a firm’s level of demand and its break-even quantity. A positive MOS means the firm can decreaseoutput (sales volume) by that amount without making a loss. A negative MOS means the firm is making aloss.
|
|
Profit |
The positive difference between a firm’s revenueand its costs. On a break-even chart,profit is shown at all levels of output beyond the break-even quantity.
|
|
A Special Order Decision |
Occurs whena customer places an order at a price that differs from the normal pricecharged by the business.
|
|
Target Price |
The priceset by a firm in order to reach a certain profit target. E.g. a firm with TFC of $3500, AVC of $120,sales target of 60 units and a profit target of $2500 must have a target priceof $220. This is derived from thecalculation (x – 120) X 60 – 3500 = $2500.
|
|
Total Contribution |
The unit contrition(P-AVC) X quantity of sales (Q) i.e. total contribution = (P – AVC) x Q. It is essentially a firm’s gross profit.
|
|
The Appropriation Account
|
The finalsection of a P&L account and shows how the net profit after interest andtax is distributed, i.e. dividends to shareholders and/or retained profit keptby the business.
|
|
A Balance Sheet |
Containsfinancial information on an organisation’s assets, liabilities and the capitalinvested by the owners on one specific day, thus showing a ‘snapshot’ of thefirm’s financial situation.
|
|
The Book Value |
The valueof an asset as shown on a balance sheet. The market value of assets can be higher than its book value because ofintangible assets such as the brand value or the goodwill of the business.
|
|
Cost of Goods Sold (COGS) |
Also knownas Costs of Sales (COS), is shows in the trading account and represents thedirect costs of producing or purchasing stock that has been sold.
|
|
Final Accounts |
Thepublished annual financial statements that all limited liability are legallyobligated to report, i.e. the balance sheet and the P&L accounts.
|
|
Fixed Assets |
Itemsowned by a business, not intended for sale within the next twelve months, butused repeatedly to generate revenue for the organisation e.g. land, premise andmachinery.
|
|
Goodwill |
An intangible asset which exists when thevalue of a firm exceeds its book value (the value of the firm’s net assets).
|
|
Gross Profit |
The difference between the sales revenueof a business and its direct costs incurred in making or purchasing theproducts that have been sold to its customers.
|
|
Historic Costs |
Thepurchase cost of a particular fixed asset.
|
|
Intangible Assets |
Fixed assets that do not exist in aphysical form e.g. goodwill, copyrights, brand names and registered trademarks.
|
|
Net Assets |
Show the value of a business bycalculating the value of all its assets minus its liabilities. This figure must match the equity of thebusiness in its balance sheet.
|
|
Net Profit |
The surplus (if any) that a businessmakes after all expenses have been paid for out of gross profit.
|
|
The Profit and loss Account (Income Statement) |
A financial record of a firm’s tradingactivity over the past 12 months, consisting of three parts: the tradingaccount, the P&L account and the appropriation account.
|
|
The Residual Value |
An estimate of the scrap or disposalvalue of an asset at the end of its useful life.
|
|
Retained Profit |
The amount of net profit after interest,tax and dividends have been paid. It isthen reinvested in the business for its own use.
|
|
Share Captial |
The amount of money raised through thesale of shares. It shows the valueraised when the shares were first sold, rather than their current market value.
|
|
Shareholders' Funds |
The equity of the owners, i.e. the sharecapital invested by the owners and the retained profit and reserves that havebeen accumulated.
|
|
The Trading Account |
The first section of the P&L account, showing thedifference between a firm’s sales revenue and its direct costs of trading, i.e.it shows the gross profit of a business.
|
|
Window Dressing |
The legal act of creative accounting by manipulatingfinancial data to make the results look more flattering.
|
|
The Acid test Ratio |
A liquidity ratio that measures a firm’s ability to meet itsshort-term debts. It ignores stockbecause not all inventories can be easily turned into cash in a short timeframe.
|
|
Capital Employed |
The value of all long-term sources of finance for a businesse.g. bank loans, share capital and accumulated retained profit.
|
|
The Current Ratio |
The short-term liquidity ratio that calculates the ability of a business to meet its debts within the next twelve months.
|
|
Efficiency Ratios |
Indicate how well a firm’s resources have been used, such as the amount of profit generated from the available capital used in the business.
|
|
Gross Profit Margin (GPM) |
A profitability ratio that shows the percentage of sales revenuethat turns into gross profit.
|
|
Liquid Assets |
The possessions of a business that can be turned into cash quickly without losing their value i.e. cash, stock and debtors.
|
|
Liquidity Crisis |
A situation where a firm is unable to pay itsshort-term debts, i.e. current liabilities exceed current assets.
|
|
Liquidity Ratios |
The ability of a firm to pay its short-term liabilities,such as by comparing working capital to short-term debts.
|
|
Net Profit Margin |
The percentage of sales revenue that turns into net profit,i.e. the proportion of sales revenue left over after all direct and indirectcosts have been paid.
|
|
Profitability Ratios |
Examine profit in relation to other figures, e.g. the GPM and NPM ratios. These ratios tend to be relevant to profit-seeking businesses rather than for non-profit organisations.
|
|
Ratio Analysis |
A quantitative management tool that compares differentfinancial figures to examine and judge the financial performance of abusiness. It requires the application offigures found in the final accounts (the balance sheet and the P&Laccount).
|
|
Return on Capital Employed (ROCE) |
An efficiency ratio (although it also reveals the firm’s profitability) measuring the profit of a business in relation to its size (as measured by capital employed).
|
|
Assets |
Items with a monetary value that belong to abusiness. They can either be fixedassets (e.g. machinery, tools and buildings) or current assets (e.g. cash,stock and debtors).
|
|
Cash |
A current asset and represents the actual money a businesshas. It can exist in the form of cash inhand (cash held in the business) or cash at bank (cash held in the bankaccount).
|
|
Cash Flow |
The transfer or movement of money into and out of anorganisation. Cash inflows mainly come fromsales revenue whereas cash outflows are for items of expenditure.
|
|
Cash Flow Forecast |
A financial document that shows the predicted future cashinflows and cash outflows of a business during a specified trading period,usually 12 months.
|
|
Cash Flow Statement |
The financial Document that records the actual cash inflowsand cash outflows of a business during a specified trading period, usually 12 months.
|
|
Closing Balance |
The value of cash left in a business at the end of eachmonth, as shown in its cash flow forecast or statement, using the formula:Closing balance = Opening balance + Net cash flow.
|
|
Current Assets |
Liquid resources owned by a business, i.e. cash,debtors and stocks.
|
|
Current Liabilities |
Represent the money that a business owes that needs to berepaid within the next 12 months e.g. overdraft, creditors and taxes.
|
|
Creditors |
Businesses that have sold goods or services to trade credit,so will collect the money from its debtors at a future date.
|
|
Debtors |
Customers who have purchased goods or serviceson credit, so owe the business money which is collected at a later date.
|
|
Expenses |
The expenditure in the working capital cycle, i.e. costs of productionsuch as salaries, rent, advertising and distribution.
|
|
Fixed Assets |
Illiquid resources owned by a business and are not intendedfor resale within the next 12 months but are used to generate revenue e.g.land, vehicles and trademarks.
|
|
Insolvency |
A situation where a firm’s working capital is insufficientto meet its current liabilities. It canlead to the collapse of a business as creditors will take legal action torecover their money.
|
|
Liabilities |
Debts owed by a business. Current liabilities are short-term debts that need to be repaid within thenext 12 months of the balance sheet date, e.g. overdrafts. Long-term liabilities, such as mortgages andbank loans, are repayable over a longer period.
|
|
Liquidity |
The ability of a business to convert assets into cashquickly without a fall in its value.
|
|
A Liquidity Problem |
When a business doesn’t have enough cash to pay its currentliabilities (short-term debts).
|
|
Net Cash Flow |
The cash that is left over after cash outflows have beenaccounted for from the cash inflows, per time period.
|
|
Opening Balance |
The value of cash in a business at the beginning of eachmonth, as shown in its cash flow forecast or statement. It is equal to the closing balance in theprevious month.
|
|
Overheads |
The costs not directly associated with theproduction process yet necessary for providing and maintaining businessoperations e.g. lighting, rent, security and insurance
|
|
Overtrading |
When a business attempts to expand too quickly without thesufficient resources to do so, usually by accepting too many offers, thusharming its cash flow position.
|
|
Profit |
In its simplest form is the positive difference between afirm’s total sales revenue and its total costs of production.
|
|
Stock (Inventory) |
The physical goods that a business has in its possession forfurther production (raw materials and unfinished goods), or for sale (finished goods).
|
|
Working Capital (Net Current Assets) |
The amount of finance available to a business forits daily operations. It is calculatedby current assets minus current liabilities.
|
|
The Working Capital Cycle |
The time interval between cash outflows forcosts of production and cash inflows from customers who receive their finished goodsand services.
|
|
the Average Rate of Return (ARR) |
Calculates the average annualprofit of an investment project, expressed as a percentage of the initial sumof money invested.
|
|
Investment |
The purchase of assets withthe potential to yield future financial benefits e.g. upgrading computersystems or the purchase of property (such as land and buildings).
|
|
Investment Appraisal |
A financial decision-making tool that helps managersto calculate whether certain investment projects should be undertaken basedmainly on quantitative techniques.
|
|
The Payback Period (PBP) |
An investment appraisaltechnique that calculates the length of time needed to recoup (earn back) theinitial expenditure on an investment project.
|
|
Qualitative Investment Appraisal |
Judging whether an investmentproject is worthwhile through non-numerical means e.g. is the investmentconsistent with the corporate culture?
|
|
Quantitative Investment Appraisal |
Judging whether an investmentproject is worthwhile through numerical (financial) interpretations I.e. thePBP and ARR.
|
|
Commercial Marketing |
The use ofmarketing strategies to meet the needs and wants of customers in a profitableway.
|
|
Ethical Code of Practice |
The guidelines that help businesses to act in amoral way by considering what is ethically right or wrong (from society’s pointof view).
|
|
A Market |
A place or process whereby customers and suppliers trade. A market exists where there is demand for aparticular product and where there is a willingness from businesses to supplythese products.
|
|
Market Concentration |
Measuresthe degree of competition that exists within a market by calculating the marketshare of the largest few firms in the industry.
|
|
Market Leadership |
Firms with the largest market share in aparticular market.
|
|
Market Orientation |
A marketingapproach adopted by businesses that are outward looking by focusing on makingproducts that they can sell, rather than selling products that they can make.
|
|
Market Share |
Measuresthe firm’s sales revenues as a percentage of the total sales revenue in theindustry.
|
|
Market Size |
Themagnitude of an industry, usually measured in terms of the value of salesrevenue from all the businesses in a particular market, per time period.
|
|
Market Growth |
Market growth refers to an increase in the size of a marketper period of time, usually a year. It can be measured by an increase in thevalue or volume sales in the market.
|
|
Marketing |
The management process of predicting, identifying andmeeting the needs and wants of customers in a profitable manner.
|
|
Marketing Objectives |
The specific marketing goals of an organisation. The marketing objectives of for-profitorganisations include increased sales revenue, market leadership and greatermarket share.
|
|
Marketing Strategies |
The medium to long term plan to achieve a firm’s marketingobjectives.
|
|
Needs |
The essential necessities that humans must have to survive,i.e. food, shelter, water and warmth.
|
|
Product Orientation |
A marketing approach used by businesses that are inwardlooking as they focus on selling products that they can make, rather than makingproducts that they can sell.
|
|
Social Marketing |
Any activity that seeks to influence socialbehaviour to benefit the target audience and society as a whole.
|
|
Wants |
Human desires, i.e. thing that people would liketo have. Irrespective of a person’s incomeor wealth, all people have infinite wants.
|
|
Consumer Profiles |
The demographic and psychographiccharacteristics of consumers in different markets e.g. their age, gender,occupation, income level, religion, marital status and purchasing habits. |
|
Differentiation |
The act ofdistinguishing a business or its products from rivals in the industry. It tries to create the perception amongcustomers that the firm’s product is different (unique or special) comparedwith substitute products from rival businesses. |
|
Ethical Marketing |
The moral aspects of an organisation’s marketingstrategies. It can be encouraged by theuse of moral codes of practice. |
|
Market Segmentation |
The process of categorising customers intodistinct groups with similar characters (such as age or gender) and similarwants or needs. |
|
The Marketing Mix |
Thecombination of various elements needed to successfully market a product. It is used to review and develop marketingstrategies and is at the heart of marketing planning. Traditionally, it consists of the 4 p’s:product, price, place and promotion. |
|
Marketing Objectives |
The targetsthat the marketing department wishes to achieve e.g. sales growth or increasedmarket share. Marketing objectivesshould derive from the organisation’s overall objectives. |
|
Marketing Plan |
Thedocument outlining a firm’s marketing objectives and strategies for a specifiedtime period. |
|
Marketing Planning |
Thesystematic process of devising marketing objectives and appropriate marketingstrategies to achieve these goals. Itrequires the collection and analysis of information about a particular markete.g. market research data on existing and potential customers. |
|
Mass Marketing |
Refers toundifferentiated marketing. This is astrategy that ignores targeting individual market segments. |
|
Niche Marketing |
Targets aspecific and well-defined market segment e.g. some businesses provide high-endspeciality goods (such as Louis Vuitton handbags) in niche markets. |
|
Packaging |
A form of non-price competition that focuseson the ways in which a product is presented to the consumer. Psychologists argue that people’s moods areaffected by aspects of packaging such as colour and texture. |
|
Physical Evidence |
The imageportrayed by a business (or perceived by customers) regarding its observableand tangible features e.g. the cleanliness and physical attributes of anorganisation. |
|
Place |
The methodsof distributing products to customers. |
|
Position Map (Perception Map) |
A visualaid that shows customer perceptions of a product or brand in relation to othersin the market, often by comparing perceptions about price and quality. |
|
Price |
The amount that customers pay for a particulargood or service. |
|
Process |
Part of theextended marketing mix which refers to the methods and procedures used to giveclients the best possible experience. |
|
Product |
A physical good or an intangible service, suchas a computer or a haircut. Businessessell products to fulfil the needs and wants of their customers. |
|
Promotion |
The strategies used to attract customers to buy a firm’s products. Branding, for example, helps to differentiatea product from its competitors. |
|
Repositioning |
A marketing strategy that involves changing themarket’s perception of a firm’s product or brand in comparison to rival firms. |
|
Segmentation |
The processof categorising customers into distinct groups of people with similarcharacteristics (such as gender or age) and similar buying habits for marketresearch and targeting purposes. |
|
Targeting |
Eachdistinctive market segment having it sown specific marketing mix. Different markets can be targeted, dependingon whether firms operate in niche or mass markets. |
|
Unique Selling Point (Unique Selling Position) |
Any aspectof a product that makes it stand out (in a positive way) from those offered byrival businesses. |
|
Marketing Audit |
Asystematic examination and review of the current position of a firm in terms ofits strengths and weaknesses. |
|
Market Research |
The range of marketing activities designed todiscover the opinions, beliefs and feelings of potential and existing customersto identify and anticipate the needs and wants of customers. |
|
Academic Journals |
Periodicalpublications from educational and research institutions that publish data andinformation relating to a particular academic discipline. |
|
Cluster Sampling |
Used whengetting feedback from respondents involves too much time, travelling and money. E.g. It would be too time consuming andcostly for a company to randomly interview people across all the counties thatit operates in. |
|
Convienience Sampling |
Usessubjects that are easy (convenient) to reach e.g. students often use theirclassmates and friends in a research study. It relies on ease of reach and volunteers because of their availability. |
|
Focus Groups |
Formingsmall discussion groups to gain insight into the attitudes and behaviour ofrespondents. The group is typically madeup of participants who share a similar customer profile, such as teenage boyswho like to play computer games. |
|
Interviews |
A type ofprimary research that involves discussions between an interviewer andinterviewees to investigate their personal circumstances and opinions. Beliefs, attitudes and feelings can beexamined in detail. |
|
A Market Analysis |
Reveals thecharacteristics and the outlook (trends) for a particular product or industrye.g. market size, market share and market growth rate. |
|
Market research |
Marketingactivities designed to discover the opinions, beliefs and preferences ofpotential and existing customers in order to identify and anticipate theirwants and needs. |
|
Non-Sampling Errors |
Caused by human error or human behaviour. They arise from the researcher’s mistakes inrecording, processing or analysing data, or because respondents do not alwaysgive truthful and honest answers. |
|
Observations |
A method ofprimary research that involves watching how people behave or respond in differentsituations. It can be done under controlled conditions (like a laboratory test)or as real-life situations (where people do not know that they are beingwatched). |
|
The Population |
Inmarketing terms, refers to all potential customers of a particular market. |
|
Primary Research (Field/Bespoke Research) |
Market researchthat involves gathering new data first-hand for a specific purpose. Methods of primary research include surveys (questionnaires),interviews, focus groups and observations. |
|
Qualitative Market Research |
Gettingnon-numerical answers and opinions from respondents. The main purpose is to understand thebehaviour, attitudes and perceptions of customers, employees or otherrespondents. |
|
Quantitative Market Research |
Aboutcollecting and using factual and measurable information rather than opinions. |
|
Quota Sampling |
The most common sampling method, involving acertain number of people (known as the quota) form different market segmentsbeing used for research. |
|
Random Sampling |
Giveseveryone in the population un equal chance of being selected for the sample. |
|
A Sample |
A selectedproportion of the population used for primary market research purposes. |
|
Sampling Errors |
Caused bymistakes made in the sample design, such as unrepresentative sample being usedor the sample size being too small. |
|
Secondary Research (Desk Research) |
Thecollection of second-hand data and information that already exists, previouslygathered by others. E.g. governmentpublications and news articles. |
|
Snowballing |
Marketresearch carried out with individuals who then suggest other friends, familymembers or colleagues, thereby increasing the sample size. It is sued when firms are unable to get holdof appropriate respondents as the population is not clear. |
|
Stratified Sampling |
Subdividing the market into segments (known as strata) that share homogenous orvery similar characteristics. A numberof respondents form each stratum that is proportional to the population is thenrandomly selected for the sample. |
|
A Survey (Questionnaire) |
A documentthat contains a series of questions used to collect data for a specificpurpose. It is the most common method ofprimary research. |
|
Brand Development |
A long-termproduct strategy that involves strengthening the name and image of a brand toboost its appeal and sales. |
|
Brand Loyalty |
Whencustomers buy the same brand of product time and time again. They are devoted to the brand since they havebrand preference over other brand names. |
|
Brand Value |
The premiumthat customers are willing to pay for a brand over and above the value of theproduct itself, i.e. customers are willing to pay more for a reputable brand. |
|
Branding |
The use ofan exclusive name, symbol or design to identify a specific product ororganisation. It differentiates aproduct from similar ones offered by rival firms. |
|
Cash Cow |
A term usedin the Boston Consulting Group (BCG) matrix to refer to any product thatgenerates significant money due to its large market share in a matured market. |
|
Consumer Goods |
Productsbought for personal consumption, such as consumer durables (e.g. furniture,computers and cars) and perishables (e.g. food and flowers). |
|
Dogs |
Product inthe Boston Consulting Group (BCG) matrix that have low market share and operatein low growth or stagnant markets. Hence, dogs do not generate much cash or profit for a business. |
|
An Extension Strategy |
An attempt bymarketers to lengthen the life cycle of a particular product, typically usedduring the maturity or early decline stages of the product’s life cycle. |
|
Fast-Moving Consumer Goods (FMCGs) |
Everydayconvenience products sold in retail outlets such as supermarkets, e.g. personalhealth care products and groceries. |
|
Producer Goods |
Productspurchased for commercial use, rather than for private use, such as machinery,vehicles and land. |
|
Product |
Anyphysical or non-physical items (good or service) that is purchased bycommercial or private customers. |
|
Product Differentiation |
Anystrategy used to make a product appear to be distinct form others, such asquality, branding and packaging. |
|
The Product Life-cycle (PLC) |
The typical process that products go through from their initial designand launch to their decline and eventual withdrawal. Different products undergoeach of the five stages (research, launch, growth, maturity and decline) atvarying speeds. |
|
Product Portfolio |
The rangeof products or strategic business units owned and developed by an organisationat any one point in time. |
|
Question Marks (Problem Children) |
Products ina Boston Consulting Group (BCG) matrix that complete in high market growthindustries, but have low market share. They consume lots of cash but do not generate much profit, if any. |
|
Rising Stars (Or Stars) |
Products ina Boston Consulting Group (BCG) matrix that have high or rising market share ina high growth market. |
|
Cost-plus Pricing (Mark-up Pricing) |
Adding apercentage or predetermined amount of profit to the cot per unit of output todetermine the selling-price. |
|
Loss Leader Pricing |
Setting theprice of a product below its costs of production. The purpose is to entice customers to buyother products with high profit margins in addition to purchasing the lossleader product. |
|
Mark-up |
The extraamount charged by a business on top of its unit costs of production in order toearn a profit margin. This can beexpressed as an absolute amount (e.g. $10 per bottle) or as a percentage of thecost (e.g. 25% per bottle). |
|
Non-pricing Strategies |
The methodsused by a business to market its products other than by focusing on price. Examples include advertising, branding,packaging and customer loyalty schemes. |
|
Penetration Pricing |
Setting lowprices to gain entry into a new market. Once the product has established market share, prices can be raised. |
|
Predatory Pricing |
Temporarilysetting prices so low that rivals, especially smaller firms, cannot compete ata profitable level. |
|
Price |
The amountpaid by a customer to purchase a good or service. |
|
Price Discrimination |
Chargingdifferent prices to different groups of customers for the same product e.g.adult and children airline tickets. |
|
Price Leadership |
Used forbest-selling products or brands in a particular market. Customers perceive there to be fewsubstitutes for such products so the dominant frim can set its own prices. Competitors set their prices based on theprice of the market (or price) leader. |
|
Price Skimming |
Initiallycharging high prices for innovative or high-tech products. Price is reduced as the novelty wears off andas substitute products appear. |
|
Price Wars |
Businessescompeting by a series of intensive price cuts to threaten the competitivenessof rival firms. |
|
Psychological Pricing |
Roundingdown numbers such as $9.90 to make prices seem lower (than $10). |
|
Above the Line (ATL) Promotion |
Any form ofpaid-for promotion through the mass media (such as television and radio) toreach a wise audience. |
|
Advertising |
Amethod of informative and/or persuasive promotion that is usually paidfor. The aim of commercial advertisingis to raise the level of demand for a firm’s products. |
|
Advertising Clutter |
The huge volume of advertisements that thepublic is bombed with. |
|
Below the Line (BTL) Promotion |
Does notuse paid-for mass media sources, e.g. free samples (toiletries, food, drinks,etc), discount vouchers (to entice customers to buy the product) andadded-value promotions (e.g. special introductory deals). |
|
Direct Marketing |
Promotionalactivities that aim to sell a product straight to a customer rather than byusing an intermediary. |
|
Guerrilla Marketing |
Apromotional strategy that aims to ambush or catch the attention of customersthrough unusual, innovative, unconventional and/or shocking techniques, on arelatively low budget. |
|
Logos |
A from ofproduct differentiation that use a visual symbol to represent a business, itsbrands or its products, e.g. Nike’s tick. |
|
Promotion |
A component of the marketing mix. Refers to the methods sued to inform,persuade and/or remind people about a firm’s products or brands. |
|
Promotional Mix |
Thecombination of individual ATL and BTL promotional methods used by a business,such as advertising, direct marketing, packaging and sales promotion. |
|
Public Relations (PR) |
Business activitiesaimed at establishing and protecting the desired image of an organisation. PR is concerned with getting good mediacoverage, usually without directly paying for it. |
|
Publicity |
The processof promoting a business and its products by getting positive media exposurewithout directly paying for it. |
|
Sales Promotions |
Short-termincentives designed to stimulate demand for a product, e.g. discount coupons,prize draws, price cuts and trade fairs. |
|
Social Media |
Themarketing practice of gaining Internet traffic through social media websitessuch as Facebook, Twitter, YouTube and Google. |
|
Social Networking |
Anyplatform sued mainly by individuals to build social relationships betweenpeople, often because they are friends or share things in common. Social network services include Google+,Instagram and Facebook. |
|
Slogans |
Catchphrases designed to represent the essenceof a business or its products using a memorable set of words. |
|
Sponsorship |
A promotionaltechnique that involves funding, supporting or donating resources for an eventor business venture in return for prominent publicity. |
|
Viral Marketing |
Apromotional strategy that combines online technologies with word of mouth (WOM)techniques. It is usually done throughthe Internet via emails and social networks. |
|
Word of Mouth (WOM) |
Thespreading of marketing messages about a firm and the quality of its products orits customer service. It is perhaps themost cost-effective form of promotion. |
|
Agents (brokers) |
Negotiatorswho help to sell a vendor’s products, such as real estate agents sellingresidential and commercial property for their clients. |
|
Channels of Distribution |
The waysthat a product gets form the manufacturer to the consumer. E.g. wholesalers, agents, retailers,e-commerce and vending machines. |
|
Direct Mail |
Promotionalmaterial sent directly to people’s homes or places of work, often with personaldetails gathered from a database containing information about known customers. |
|
Direct Marketing |
Anypromotional activity that involves making direct contact with customers, e.g.personal selling and direct mail. |
|
Distribtion (place) |
The processof getting the right products to the right customers at the right time and placein the most cost-effective way. |
|
Distributors |
Independentbusinesses that act as intermediaries by specialising in the trade of productsmade by certain manufacturers. |
|
Intermediaries |
The process of using intermediaries in the chianof distribution between manufacturers and consumers of a product. |
|
Place |
Thedistribution of products, i.e. how products get form the producer to theconsumer. E.g. products could beavailable at large warehouses, at retail outlets, through agents or via theInternet. |
|
Retailers |
The sellersof products to the general public (i.e. consumers) that operate in outlets (or‘shops’ in everyday language). |
|
Specialty Channel of Distribution |
Anyindirect way to distribute products that does not involve retailers, i.e. distributionwithout the use of intermediaries such as e-commerce, vending machines and mailorder. |
|
Telemarketing |
The use oftelephone systems (audio and text message) to sell products directly topotential customers. |
|
Wholesalers |
Businessesthat purchase large quantities of products from a manufacturer and thenseparate or ‘break’ the bulk-purchases into smaller units for resale, mainly toretailers. |
|
The Zero-level Distribution Channel |
Skips anyintermediaries, i.e. the producer sells directly to the consumer. |
|
B2B (Business to Business) |
Refers toe-commerce conducted directly for business customers rather than the end user(consumers), e.g. Amazon.com supplies books ot retailers. |
|
B2C (Business to Consumer) |
Refers toe-commerce business conducted directly for the end user (the consumer), e.g.Amazon.com selling books directly to private individuals. |
|
C2C (Consumer to Consumer) |
Ane-commerce platform, such as eBay, that enables customers to trade with eachother. |
|
E-commerce (Electric Commerce) |
The tradingof goods and services via the Internet, electronic systems and computernetworks. |
|
E-tailers |
Businessesthat operate predominantly online, such as Alibaba.com, eBay, Facebook andGoogle. They are different fromretailers that operate physical stores and outlets. |
|
The Elevator Pitch |
The ideathat marketers only have a short time span available to hold the interest ofcustomers. It is an importantconsideration for e-marketers when designing their websites. |
|
Price Transparency |
Theopenness in communication about prices being charged by businesses. E-commerce allows customers to access pricecomparisons quite easily. |
|
Spam |
Unsolicitedand superfluous marketing messages via email or pop-up advertisements. The common messages of ‘spamming’ is toadvertise a firm’s products, such as financial services or computer software. |
|
Viral Marketing |
Apromotional technique that relies on the use of online social networks, such asemail, vlogs, blogs, Twitter and YouTube. |
|
Expected Value |
The likely financial result of an outcomeobtained by multiplying the probability of an event occurring by the forecasteconomic return if it does occur. |
|
Decision Trees |
A quantitative methods organisationalplanning tool that calculates the probable values of different options, helpingmangers to minimise the risk in decision-making. |
|
Force Field Analysis |
Deals with the forces for and againstchange. Driving forces are the benefitsof change (e.g. reduced costs or improved production) whilst restraining forcesare the cause of resistance to change. |
|
Fishbone diagram (or cause and effect model) |
An organisational planning tool based onidentifying and dealing with the root causes of a problem or issue facing abusiness. |
|
Gantt Charts |
A visual representation of all the tasks ina particular project plotted against the timescale. As a planning and scheduling tool, it allowsproject managers to monitor progress. |
|
Organisational Planning Tools |
The various methods that businesses use toaid their decision-making, e.g. decision trees, fishbone diagrams, Gantt chartsand force field analysis. |
|
Depreciation |
The fall in the value of fixedassets over time, from wear and tear (due to the asset being used) orobsolescence (outdated o out of fashion). |
|
Reducing balance Method |
A method of depreciation that reduces thevalue of a fixed asset by the same percentage each year throughout its usefullife. This is the more realistic methodto use. |
|
Straight Line Method |
A method of depreciation that reduces thevalue of a fixed asset by the same value each year throughout its usefullife. This is the relatively easiermethod to calculate. |
|
A Budget |
A financial plan of expected revenue andexpenditure for a department or an organisation, for a given period of time. |
|
Budgetary Control |
The use of corrective measures taken toensure that actual outcomes equal the budgeted outcome, by systematicmonitoring of budgets and investigating the reasons for any variances. |
|
Contingency Fund |
A reserve budget that is set aside for emergencyand backup use. |
|
A Cost Centre |
A department or unit of a business thatincurs coasts but is not involved in making any profit. These costs are clearly attributed to theactivities of that department e.g. salaries, wages, lighting, components andcapital expenditure. |
|
The Master Budget |
The overall or consolidated budget,comprised of all separate budgets. TheChief Financial Officer (CFO) has general control and management of the masterbudget. |
|
A Profit Center |
A department or unit of a business thatincurs both costs and revenues. Profitcentres tend to be used by large diversified businesses that have a broadproduct mix. |
|
SMART Budgets |
Specific, measurable agreed realistic andtime constrained. This helps to ensurethat budgets are appropriately set in order to facilitate budgetary control. |
|
Variance |
Any discrepancy between actual outcomes andbudgeted outcomes. Favourable variancesmean the variance is beneficial for the business. The opposite is true for adverse variances. |
|
Expected Value |
The likely financial result of an outcomeobtained by multiplying the probability of an event occurring by the forecastedeconomic return if it does occur. |
|
Decision Trees |
A quantitative methods organisationalplanning tool that calculates the probable values of different options, helpingmangers to minimise the risk in decision-making. |
|
Force Field Analysis |
Deals with the forces for and againstchange. Driving forces are the benefitsof change (e.g. reduced costs or improved production) whilst restraining forcesare the cause of resistance to change. |
|
Fishbone Diagram (or Cause and Effect Diagram) |
An organisational planning tool based onidentifying and dealing with the root causes of a problem or issue facing abusiness. |
|
Gantt Charts |
A visual representation of all the tasks ina particular project plotted against the timescale. As a planning and scheduling tool, it allowsproject managers to monitor progress. |
|
Organisation Planning Tools |
The various methods that businesses use toaid their decision-making, e.g. decision trees, fishbone diagrams, Gantt chartsand force field analysis. |
|
Adaptive Cultures |
The Culture of an organisation that isresponsive and receptive to change. Suchorganisations tend to be innovative and are able to foster change |
|
Corporate (Organisational) Culture |
The traditional andnorms within an organisation. It islargely based on people’s beliefs, values and attitudes in the workplace. |
|
Cultural Intelligence/ Quotient (CQ) |
Measures the abilityof an individual to blend into occupational, organisational and nationalcultures. CQ is an indicator of aworker’s ability to cope with change. |
|
Cultural Clash |
When there is conflictor incompatibility between two or more cultures within an organisation e.g.when two firms integrate via a hostile takeover. |
|
Cultural Gap |
The difference betweenthe existing culture of an organisation and its desired culture. Management strive to reduce this gap. |
|
Inert Cultures |
The opposite ofadaptive cultures as people are negative about and resistant to change. |
|
Innovative Cultures |
Exist in organisationsthat empower workers to make important decisions and to act on their owninitiative. |
|
Person Cultures |
Exist in organisationswhen staff in similar position, with similar expertise and training establishgroup to share their knowledge. |
|
Power Cultures |
Exist when there isone dominant individual or group that holds decision-making power. Hence, the organisational structure is likelyto be flat with a relatively wide span of control. |
|
Role Cultures |
Exist in highlystructured firms with formal rules, policies and procedures. Job roles are clearly stated in jobdescriptions and power is devolved to middle managers. |
|
Task Cultures |
Exist in organisationswhere the focus is on getting results. Individuals and teams are empowered and have some discretion over theirresponsibilities. |
|
Arbitration |
A process thatinvolves an independent person or body (the arbitrator) deciding on anappropriate outcome to a dispute. Thearbitrator’s final decision in legally binding. |
|
Collective Bargaining |
The negotiationprocess whereby trade union representatives and employer representativesdiscuss issues with the intention of reaching a morally acceptable agreement. |
|
Conciliation |
A process whereby thetwo parties involved in a dispute agree to use the services of an independentmediator to help in the organisation. |
|
Conflict |
Disagreements thatresult from differences in the attitudes, beliefs, values or needs ofpeople. It can also arise from pastrivalries and personality clashes. |
|
Conflict Resolution |
The course of actiontaken to manage and resolve conflict or differences in opinions. |
|
Employers' Associations |
A type of employer’srepresentatives. The association is anorganisation that represents the general views and interests of all businesseswithin a certain industry by negotiating with unions and influencing governmentaction. |
|
Employer Resolutions |
Individuals ororganisations that represent the management team in the collective bargainingprocess. |
|
Go Slows/Slowdowns |
A form of industrialaction that involve employees working at the minimum pace allowable under theiremployment contract. |
|
Industrial Action |
The activities taken bydisgruntled employees due to disputes over working conditions and practicese.g. hours of work or pay disputes. Itis a result of poor employer-employee relationships or conflict at work. |
|
Industrial Democracy |
Means that employees are given responsibilities andauthority to complete tasks, i.e. they have opportunities to be involved in thedecision-making process. |
|
Negotiation |
A bargaining processwhereby separate parties attempt to achieve a mutually acceptable outcome, i.e.a ‘win-win’ situation. |
|
A No-Strike Agreement |
A method of conflictresolution involving members of a labour union agreeing not to strike as a formof industrial action. |
|
Overtime Bans |
A form of industrialaction with workers complying with a labour union directive for members todisengage from working beyond their contracted employment hours. |
|
A Single-union Agreement |
An organisationagreeing to participate in collective bargaining with a sole trade union thatrepresents the workers. |
|
StaffAssociations |
Strive to uphold thewelfare of their staff members (although their bargaining power is weaker thanthat of trade unions) by dealing with issues that are directly relevant tostaff in their actual workplace. |
|
Strike Action |
A form of industrialaction that involves employees refusing to work. This is usually the result of majorindustrial unrest such as large-scale pay disputes or serious grievances. |
|
A Trade/Labour Union |
An organisation of worker-members who unite to protect their rights andwellbeing in the workplace. |
|
Work-to-Rule |
When employees go theabsolute minimum required, as stated in their employment contracts, i.e. theyadhere precisely to all rules and regulations in order to reduce productivity. |
|
Credit Control |
The ability of a business to collect its debtswithin a suitable time frame. |
|
Creditor Days Ratio |
An efficiency ratio that measures theaverage number of days it takes for a business to pay its creditors. |
|
Debtor Days Ratio |
An efficiency ratio that measures theaverage number of days it takes for a business to collect the money owed fromdebtors. |
|
Efficiency Ratios |
Show how well a firm’s resources have beenused, such as the amount of time taken by the firm to sell its stock(inventory) or the average number of days taken to collect money from itsdebtors. |
|
Gearing |
Measures the percentage of a firm’s capitalemployed that comes from external sources (long-term liabilities), such asdebentures and mortgages. Firms thathave at least 50% gearing are said to be ‘highly geared’. |
|
Stock Turnover Ratio |
Measures the number of times a businesssells its stocks within a year. It canalso be expressed as the average number of days it takes for a firm to sell allof its normal inventory. |
|
Correlation |
Shows the degree to which two sets of numbers orvariables are related, e.g. sales revenue over a period of time. Marketers are interested in establishing astrong correlation between marketing expenditure and sales growth. |
|
Cyclical Variation |
Recurrent fluctuationsin sales linked to the economic cycle of booms and slumps. Unlike seasonal variations, cyclicalvariations can last longer than a year. |
|
Extrapolation |
A forecastingtechnique used to identify the trend by using past data and extending thistrend to predict future sales. |
|
Moving Averages |
Used to find underlying trends by smoothing out variations in a dataset caused by seasonal, cyclical and random variations. It is common to use up to four-part movingaverages, i.e. averaging sales figures for four consecutive time periods. |
|
Sales Forecasting |
A quantitative management technique used to predict a firm’s level ofsales over a given time period. |
|
Seasonal Variations |
Periodic fluctuationsin sales revenues over a specified time period, such as certain months orquarters of the year. |
|
Random Variations |
Unpredictablefluctuations in sales revenues caused by erratic and irregular factors thatcannot be practically anticipated. |
|
Time Series Analysis |
A sales forecastingtechnique that attempts to predict sales levels by identifying the underlyingtrend from a sequence of actual sales figures |
|
People |
The employees who interact with customers,thereby delivering the service to customers. The reputation of a business largely depends on the training, motivationand communication skills of employees. |
|
Physical Evidence |
The tangible aspects of a service e.g. a luxuryhotel with a welcoming lobby, nice décor, well-groomed hotel staff, spas, gym,etc. |
|
Process |
The ways in which aservice is provided or delivered, including payment systems, queuing times,customer services, after-sales care and delivery services. |
|
A Service |
An intangible productsupplied by a business e.g. bus rides, library facilities, theatre shows,insurance deals and haircuts. |
|
The 7 P's Model |
The marketing ofservices which includes three additional Ps (people, processes and physicalevidence) in addition to the traditional 4 Ps in the marketing mix (product,price, promotion and place). |
|
Business etiquette |
The mannerism andcustoms (traditions) by which business is conducted in different countries. |
|
Cultural Exports |
The commercialtransfer of ideas and value from one country to another, e.g. US fast-food,Hollywood movies and drive-through outlets. |
|
Direct Investment |
A business setting upproduction and/or distribution facilities in overseas markets. |
|
Exporting |
The practice of selling domestically producedgoods and/or services to overseas buyers in order to gain access to largerinternational markets. |
|
Global Marketing |
The marketing of aproduct by using the same marketing strategy in numerous countries to gain frommarketing economies of scale. |
|
Globalisation |
The integration and interdependence of theworld’s economies, resulting in cultures and tastes converging at andaccelerating pace. |
|
International Marketing |
The marketing of afirm’s products in foreign countries. |
|
Licensing |
Occurs when athird-party firm (licensee) buys the right to produce the goods of anotherbusiness (the licensor). |
|
Andon |
A lean production method that uses visualcontrol systems to indicate the status of an aspect of the production processe.g. machinery, production line or work process. |
|
Benchmarking |
The process of identifying best practice inan industry, in relation to products, processes and operations. It sets the standards for other firms toemulate. |
|
Cradle to cradle (C2C) |
A sustainable model of production based onnatural processes. The underlyingprinciple of C2C is that there is no waste in nature. |
|
ISO 9000 |
The world’s most widely recognised standardfor quality management. It is endorsedby the ISO to firms that use quality management systems to meet the needs ofcustomers. |
|
Just-in-time (JIT) |
An inventory management system based onstocks being delivered as and when they are needed in the productionprocess. As stocks are delivered justbefore they are used, there is no need to have buffer stocks. |
|
Kaizen |
The Japanese term for ‘continuousimprovement’ a lean production philosophy where workers and managerscontinually try to find ways to improve work processes and efficiency. |
|
Kanban |
A method of lean production used to ensurethat inventory is based on actual customer orders using a card system with aninventory number attached to each component in the production process. |
|
Lean Production |
The approach used to eliminate waste (muda)in an organisation. As a result, leanorganisations benefit from higher productivity and lower costs. |
|
Quality |
When a good or service must be fit for its purposeby meeting or exceeding the expectations of consumers. |
|
Quality Assurance |
The methods used by a business to reassurecustomers that its products meet certain quality standards, such as the ISO9000. |
|
Quality Circles |
Groups of workers that meet on a regularbasis to identify problems related to quality assurance, to consideralternative solutions to the identified problems, and to make feasiblerecommendations for improvement. |
|
Quality Control |
The traditional way of quality managementthat involves checking and reviewing work processes. This is usually carried out by qualitycontrollers and inspectors. |
|
Quality Management |
The function concerned with controllingbusiness activities to ensure that products are fit for their purpose. The quality of a product is seen as anoverall package, from the production and purchase of the product to the use andbeyond (after-sales care). |
|
Total Quality Management (TQM) |
The process that attempts to encourage allemployees to make quality assurance paramount in the various functions(production, finance, marketing and HRM) of an organisation. |
|
Zero Defects |
The goal of producing each and everyproduct without any mistakes or imperfection, thereby eliminating waste andreworking time (the time taken to correct faults). |
|
Buffer Stock |
The minimum stock level held by a firm incase there are unexpected events e.g. late deliveries of components or a suddenincrease in demand for the firm’s product. |
|
Capacity Utilization |
Measures a firms existing level of outputas a proportion of its potential output. High capacity utilization means that the firm is producing close to itsproductive capacity. |
|
Just-in-case (JIC) |
The traditional stock management systemthat maintains buffer stock in case there are unexpected fluctuations in supple(such as delayed delivery of stocks) or sudden changes in the productionprocess. |
|
Labour Productivity |
A measure of the efficiency of a firm’sworkers by calculating the output per worker. It is an indicator of the currentlevel of skills and motivation of the workforce. |
|
Lead Time |
Measures the duration between placing anorder and receiving it. The longer thelead time, the higher the buffer stocks tend to be. |
|
Make-or-buy Decisions |
Situations where a firm has t decidebetween manufacturing a product or purchasing it from a supplier based oncomparing the cost to make (CTM) with the cost to buy (CTB). |
|
Maximum Stock Level |
The upper limit of inventories that a firmwishes to hold at any point in time. |
|
The Optimum stock Level (Economic Order Quantity) |
The best inventory level for a firm, whichensures that there are sufficient stocks for production whilst incurringminimal costs. |
|
Productive Capacity |
A firm’s maximum (potential) output if allof its resources are used fully and efficiently. |
|
Productivity Rate |
Measures the degree of efficiency in theuse of resources in the production process. It uses an average measure e.g. output per worker, revenue per salesperson or output per machine hour. |
|
Re-order Level |
The level of stock when a new order isplaced. Lead times mean that there-order level helps to prevent production problems arising from a lack ofstock. |
|
Re-oder Quantity |
The amount of new stock ordered. It can be seen from stock control chart bycalculating the difference between the maximum and minimum stock levels |
|
A Stock-out |
Occurs if a business does not hold enoughstocks to meet order for production. |
|
Stockpiling |
Occurs when a business over-produces soholds too much stock. This is detrimentalto the firm’s cash flow position. |
|
Stocks (Inventories) |
The materials, components and products usedin the production process i.e. raw materials, semi-finished goods and finishedgoods. |
|
The Supply Chain |
The sequence of activities from the productionof a good or service to it being delivered to the end customer. |
|
The Usage Rate |
The speed at which stocks aredepleted. The higher the usage rate, themore frequent re-ordering of stocks needs to be. |