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16 Cards in this Set

  • Front
  • Back

Motivation to become international

-Sales expansion


-Geographic diversification


-Resource and labor acquisition


-Worldwide brand recognition

How religion affects travel

-Liquor regulations


-Food restrictions


-Medicines


-Gay marriage


Travel may be frowned upon

Problems that religion deals with

-Meaning (belief there is a reason behind everything)


-Motivation (why people do things)


-Social conflict


-Skepticism

Literate Religion

by the book, no flexibility, reaches many, christianity

Non literate religion

passed down through generations, native americans, incas, spiritualist and voodo

Religious Homogenity

everyone in an area follows one religion

Religious Heterogeneity

diversified religions

Jainism

-Originated in Eastern India


-Soul is forever


-5 basics of reality


-Equality, tolerance, and vegetarian


-Don't travel by vehicles, only barefoot


-Nonviolence

Business Characteristics of Hospitality as a service export

-export invisibility (where money comes from)


-location boundaries (everyone wants a hotel on the water)


-intangible service performance


-labor intensive

Service Industry Earnings



-Balance of payment (income vs. spending)


-Multiplier effect


-travel balance


-import propensity


-trade balance

Multi Domestic Approach

different legal environment, culture or competition in each place (bank)

Global Approach

operate the same in all countries (airline)

Absolute Location

precise location of a place, latitude and longitude

Relative Location

situation of the place, external characteristics

World Region

grouping of like places or the functional union of places to form a spatial unit (New England) geographic proximity-increased regional economic integration

Why is Europe the most stable area?

-Political stability


-Economic stability


-Close cultural ties


-Cultural history