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25 Cards in this Set
- Front
- Back
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A&R agent
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Artist & repertoire agents are music talent scouts, who discover, develop, and sometimes manage talent for record labels.
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Advergames
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Video games that are solely created for promotional purposes
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advertorial
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An advertisement in the form of an editorial
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Agenda setting
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A media-research argument that says that when the mass media pay attention to particular events or issues, they determine—that is, set the agenda for—the major topics of discussion for individuals and society
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App
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Abbreviation for application, software running on a computer, a mobile device or other platform, for example, Facebook.
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Architectures of Participation
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Quality of Web 2.0, digital systems designed and purpose-built for mass user contribution/participation
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Aspirational content
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Encourages audience to continue wanting something they cannot (yet) have, because of barriers such as product price, consumer's age, or limited availability of product/service
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Association principle
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In advertising, a persuasive technique that associates a product with some cultural value or image that has a positive connotation but may have little connection to the actual product.
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Astroturf lobbying
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Phony grassroots public affairs campaigns engineered by public relations firms
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Audience studies
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Cultural studies research that focuses on how people use and interpret cultural content. Also known as reader-response research.
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Augmented reality
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Virtual computer-generated imagery superimposed on a view of the surrounding environment
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Avatar
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An online identity used in role-playing games
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Bandwagon effect
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An advertising strategy that incorporates exaggerated claims that everyone is using a particular product, so you should, too.
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Below the line costs (TV production)
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Generally fixed costs related to the show's physical production, including allowances for non-starring cast members, technical production crew, post-production teams, locations, technical equipment, catering, insurance, etc.
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Blaxploitation
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American film genre circa 1970 targeted to urban, black audience, featuring primarily black cast. Produced across the genres from horror, SF, action, romance, to westerns. Narratives focused on themes such as social problems including white supremacy, racism, poverty, and politics.
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Blind Booking
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Process whereby film theatres were required to schedule films for the coming season based only on descriptions provided by the studio, with no actual preview prints available.
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Block Booking
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An early tactic of movie studios to control exhibition, involving pressuring theater operators to accept marginal films with no stars in order to get access to films with the most popular stars.
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Bootlegging
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Illegal recording and then distribution of a performance
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Boutique ad agency
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In advertising, small regional ad agencies that offer personalized services.
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Box Office Revenue
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Revenue from ticket sales for films at movie theatres
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Brand community
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non-geographically bound community formed on the basis of attachment to a product or service, can be on and/or offline; group of consumers with a shared system of values and standards; may participate in shared media rituals
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Broadband
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data transmission over fiber-optic cable
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Browsers
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Information-search services, such as Netscape’s Navigator and Microsoft’s Internet Explorer, that offer detailed organizational maps to the Internet.
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Cause marketing
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marketing effort for social and other charitable cause
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Cel Animation
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Cel or hand drawn animation is technique where each frame is drawn by hand. The technique was the dominant form of animation in cinema until the advent of computer animation.
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