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4 Cards in this Set
- Front
- Back
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Difference between media planning and media buying? |
Media Planning summarizes objectives & strategies that guide how media money will be sent. Media buying is the procurement of media inventory and also negotiates price and placement for advertisements. |
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Explain differences between continuous, flighting and pulsing schedules |
Continuous strategy spreads advertising evenly over the campaign period. Pulsing Strategy is used to intensify adverting before a aperture and then reduces ads until it reopens. And flight strategy has periods of intense advertising activity and periods of no advertising. |
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Difference between CPMs, TCPMS AND CPPs? How do they estimate cost efficiency? |
CPM is the cost of getting 1000 impressions and is used to reach thousands of people. TCPM determines the efficiency of a potential media buyer that estimates the target audience. And CPP estimates the cost of reaching millions of households based on program reading benefits and used the program or issue rating. |
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What do media buyers do? |
Media buyers you will negotiate, purchase and monitor advertising space and airtime on behalf of clients
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