Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
11 Cards in this Set
- Front
- Back
|
In recent years, both print and broadcast media are spending increasing amounts of money for detailed, in-depth news coverage. That’s why it’s getting easier all the time for a PR person to go to a reporter and persuade the reporter to spend a lot of time working together on a story idea that puts our client in a positive light.
|
False, no body has time to spends alot of it in PR
|
|
|
It’s the event planner’s responsibility to always provide food and drink to make guests feel welcome.
|
False
|
|
|
The complete impact of a media campaign is impossible to measure.
|
True
|
|
|
According to the handout on Blackboard, newspapers should be a part of every public relations campaign because every community opinion leader reads the newspaper.
|
False
|
|
|
The news release you send to the media is categorized as a “controlled medium.”
|
False
|
|
|
The web page you create is an “uncontrolled medium.”
|
False, it is a controlled medium because only you can control what your audience is seeing
|
|
|
According to our class discussion (recapped in the chapter podcast), horizontal and vertical integration of the media give media consumers many, many more content options from which to choose.
|
False(content sharing) Less content options are available to choose from. Ex disney owned various types of studios they would share the same content.
|
|
|
True or false >The following sentence from a news release is written in acceptable AP style:
The merger between the two firms was announced yesterday, and will take effect in a week. |
False. You always want to mention today in a news release
|
|
|
True or false >The following sentence is written in correct Associated Press style:
A disgruntled former employee of the university said President Baker spends most of his office time looking at pornography on the internet. |
F
|
|
|
True or false > The following sentence is written in correct Associated Press style:
Dr. Swanson went to Rome, where the pope gave him his blessing. |
Feedback: TRUE – and the dove landed on my head, and pooped on me. So much for the blessing.
|
|
|
True or false > The following sentence is written in correct Associated Press style:
The September unemployment level in California was 12.8 percent. |
true dbbl check in apa book
|
