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216 Cards in this Set

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COGNITIVELY BASED ATTITUDES

ATTITUDE BASED PRIMARILY ON BELIEFS ABOUT THE PROPERTIES OF AN ATTITUDE OBJECT

AFFECTIVELY BASED ATTITUDE

ATTITUDE BASED MORE ON FEELINGS AND VALUES THAN THEIR BELIEFS ABOUT THE NATURE OF AN ATTITUDE OBJECT

ATTITUDE BASED PRIMARILY ON BELIEFS ABOUT THE PROPERTIES OF AN ATTITUDE OBJECT

COGNITIVELY BASED ATTITUDE

ATTITUDE BASED MORE ON FEELINGS AND VALUES THAN THEIR BELIEFS ABOUT THE NATURE OF AN ATTITUDE OBJECT

AFFECTIVELY BASED ATTITUDE

WHICH ATTITUDES ARE MOST LIKELY TO BE AFFECTIVELY BASED

TOPICS THAT SHOULDN'T BE DISCUSSED AT A DINNER PARTY: POLITICS, SEX, AND RELIGION.

OTHER ____________ ATTITUDES CAN RESULT FROM A SENSORY REACTION, SUCH AS LIKING THE TASTE OF CHOCOLATE, ADMIRING THE AETHETICS OF A CAR, OR THROUGH CLASSICAL CONDITIONING

AFFECTIVELY BASED ATTITUDES

CLASSICAL CONDITIONING

A STIMULUS THAT ELICITS AN EMOTIONAL RESPONSE IS PAIRED WITH A NEUTRAL STIM. UNTIL THE NEUTRAL STIM TAKES ON THE PROP. OF THE FIRST

AFFECTIVE ATTITUDES ARE GROUPED INTO ONE FAMILY BECAUSE OF THESE 3 REASONS

  1. THEY'RE NOT FROM A RATIONAL EXAMINATION OF THE SUBJECT.
  2. THEY'RE NOT GOVERNED BY LOGIC
  3. LINKED TO PEOPLE'S VALUES (TRYING TO CHANGE THEM = TRYING TO CHANGE THOSE VALUES)
A STIMULUS THAT ELICITS AN EMOTIONAL RESPONSE IS PAIRED WITH A NEUTRAL STIM. UNTIL THE NEUTRAL STIM TAKES ON THE PROP. OF THE FIRST

CLASSICAL CONDITIONING

OPERANT CONDITIONING

BEHAVIORS WE FREELY CHOOSE TO DO BECOME MORE OR LESS FREQUENT DEPENDING ON IF THEY ARE FOLLOWED BY REINFORCEMENT OR REWARD

BEHAVIORS WE FREELY CHOOSE TO DO BECOME MORE OR LESS FREQUENT DEPENDING ON IF THEY ARE FOLLOWED BY REINFORCEMENT OR REWARD

OPERANT CONDITIONING

BEHAVIORALLY BASED ATTITUDE

ATTITUDE BASED ON OBSERVATIONS ABOUT HOW ONE BEHAVES TOWARD AN OBJECT

ATTITUDE BASED ON OBSERVATIONS ABOUT HOW ONE BEHAVES TOWARD AN OBJECT

BEHAVIORALLY BASED ATTITUDES

EXPLICIT ATTITUDES

WE CAN CONSCIOUSLY EXPRESS AND EASILY REPORT

ATTITUDES WE CAN CONSCIOUSLY EXPRESS AND EASILY REPORT

EXPLICIT ATTITUDES

IMPLICIT ATTITUDES

ATTITUDES THAT ARE INVOLUNTARY, UNCONTROLLABLE, AND AT TIMES UNCONSCIOUS

ATTITUDES THAT ARE INVOLUNTARY, UNCONTROLLABLE, AND AT TIMES UNCONSCIOUS

IMPLICT ATTITUDES

DARYL BEM'S SELF-PERCEPTION THEORY

UNDER CERTAIN CIRCUMSTANCES PEOPLE DON'T KNOW HOW THEY FEEL UNTIL THEY SEE HOW THEY BEHAVE.

THEORY THAT UNDER CERTAIN CIRCUMSTANCES PEOPLE DON'T KNOW HOW THEY FEEL UNTIL THEY SEE HOW THEY BEHAVE.

DARYL BEM'S SELF-PERCEPTION THEORY

PEOPLE INFER THEIR ATTITUDES FROM THEIR BEHAVIOR UNDER 2 CONDITIONS, THOSE ARE:

  1. INITIAL ATTITUDE HAS TO BE WEAK OR AMBIGUOUS.
  2. THERE MUST BE NO OTHER PLAUSIBLE EXPLANATION FOR THEIR BEHAVIOR.

THE TWO LEVELS AT WHICH AN ATTITUDE CAN EXIST

EXPLICIT OR IMPLICT

IAT =

IMPLICIT ASSOCIATION TEST

HOW DO WE TEST FOR IMPLICIT ATTITUDES?

IMPLICIT ASSOCIATION TEST (IAT)

WHAT IS THE BASIS FOR FORMATION OF AN IMPLICIT VS AN EXPLICIT ATTITUDE

IMPLICIT ATTITUDES ARE FORMED DURING CHILDHOOD WHEREAS EXPLICIT ATTITUDES ARE FORMED THROUGH RECENT EXPERIENCES.

WHEN ATTITUDES CHANGE THEY OFTEN DO SO IN RESPONSE TO ___________

SOCIAL INFLUENCE

PERSUASIVE COMMUNICATION

COMMUNICATION ADVOCATING A PARTICULAR SIDE OF AN ISSUE

COMMUNICATION ADVOCATING A PARTICULAR SIDE OF AN ISSUE

PERSUASIVE COMMUNICATION

THE STUDY OF THE CONDITIONS UNDER WHICH PEOPLE ARE MOST LIKELY TO CHANGE THEIR ATTITUDES IN RESPONSE TO PERSUASIVE MESSAGES, FOCUSING ON THE SOURCE OF THE COMMUNICATION, NATURE OF THE COMMUNICATION, AND NATURE OF THE AUDIENCE.

YALE ATTITUDE CHANGE APPROACH

YALE ATTITUDE CHANGE APPROACH

THE STUDY OF THE CONDITIONS UNDER WHICH PEOPLE ARE MOST LIKELY TO CHANGE THEIR ATTITUDES IN RESPONSE TO PERSUASIVE MESSAGES, FOCUSING ON THE SOURCE OF THE COMMUNICATION, NATURE OF THE COMMUNICATION, AND NATURE OF THE AUDIENCE.

FACTORS OF THE YALE ATTITUDE CHANGE APPROACH

  1. WHO: SOURCE OF THE COMMUNICATION
  2. WHAT: NATURE OF THE COMMUNICATION
  3. TO WHOM: NATURE OF THE AUDIENCE

YALE ATTITUDE CHANGE WHO:

SOURCE OF THE COMMUNICATION = CREDIBLE OR ATTRACTIVE SPEAKERS ARE MORE PERSUASIVE.

YALE ATTITUDE CHANGE - WHAT:

THE NATURE OF THE COMMUNICATION



  • MORE USEFUL IF THEY DO NOT SEEM INTENDED TO PERSUADE
  • ONE SIDED OR TWO SIDED
  • BEFORE OR AFTER (RECENCY VS PRIMACY)

YALE ATTITUDE CHANGE - TO WHOM:

THE NATURE OF THE AUDIENCE



  • DISTRACTED AUDIENCES ARE OFTEN MORE EASY TO PERSUADE
  • LOW INTELLIGENCE AND MODERATE SELF ESTEEM ARE EASIER, BUT LOW SELF ESTEEM AND HIGH SELF ESTEEM ARE HARDER.
  • AGES OF 18 TO 25 ARE EASIER TO PERSUADE

LEVEL OF INTELLIGENCE EASIEST TO PERSUADE

LOW INTELLIGENCE



LEVEL OF SELF ESTEEM EASIER TO PERSUADE

MODERATE SELF ESTEEM

IS IT BETTER TO GO FIRST OR LAST IN A SPEECH?

PRIMACY VS RECENCY EFFECT




IF THE SPEECHES ARE GIVEN BACK TO BACK AND THERE IS A BREAK BEFORE PEOPLE CHOOSE YOU SHOULD GO FIRST TO ACCESS THE PRIMACY EFFECT.




IF THERE IS A BREAK BETWEEN THE SPEECHES AND PEOPLE MAKE UP THEIR MINDS IMMEDIATELY AFTER HEARING THE SECOND SPEECH, IT IS BETTER TO GO SECOND IN ORDER TO CASH IN ON THE RECENCY EFFECT.

IF THE SPEECHES ARE GIVEN BACK TO BACK AND THERE IS A BREAK BEFORE PEOPLE CHOOSE SHOULD YOU GO FIRST OR LAST AND WHY?

YOU SHOULD GO FIRST IN ORDER TO ACCESS THE PRIMACY EFFECT WHERE PEOPLE REMEMBER THE FIRST THING THEY HEARD BEST.

IF THERE IS A BREAK BETWEEN SPEECHES AND PEOPLE CHOOSE DIRECTLY AFTER THE SECOND SPEECH SHOULD YOU CHOOSE TO SPEAK FIRST OR LAST AND WHY?

LAST TO CASH IN ON THE RECENCY EFFECT WHERE PEOPLE TEND TO BEST REMEMBER THE LAST THING THEY HEARD.

CENTRAL ROUTE TO PERSUASION

PEOPLE ELABORATE ON A COMMUNICATION, LISTENING CAREFULLY AND THINKING ABOUT THE ARGUMENTS, WHICH OCCURS WHEN PEOPLE HAVE BOTH THE ABILITY AND MOTIVATION TO LISTEN CAREFULLY TO A COMMUNICATION.

PEOPLE ELABORATE ON A COMMUNICATION, LISTENING CAREFULLY AND THINKING ABOUT THE ARGUMENTS, WHICH OCCURS WHEN PEOPLE HAVE BOTH THE ABILITY AND MOTIVATION TO LISTEN CAREFULLY TO A COMMUNICATION.

CENTRAL ROUTE TO PERSUASION

PERIPHERAL ROUTE TO PERSUASION

PEOPLE DO NOT ELABORATE ON THE ARGUMENTS BUT ARE INSTEAD SWAYED BY PERIPHERAL CUES.

WHEN PEOPLE DO NOT ELABORATE ON THE ARGUMENTS BUT ARE INSTEAD SWAYED BY PERIPHERAL CUES.

PERIPHERAL ROUTE TO PERSUASION

WHAT DETERMINES WHETHER PEOPLE TAKE THE CENTRAL OR PERIPHERAL ROUTE?

IF THEY HAVE THE MOTIVATION AND ABILITY TO PAY ATTENTION TO THE MESSAGE

FACTORS THAT MAKE IT MORE LIKELY A PERSON WILL PAY ATTENTION (AND THUS MORE LIKELY TO USE CENTRAL ROUTE)

  • PERSONAL RELEVANCE
  • FEW DISTRACTIONS
  • HIGH COMFORT LEVEL (NOT HUNGRY/TIRED)
  • COMPLEXITY OF ISSUE IS EQUAL TO WHAT THEY CAN UNDERSTAND.

CENTRAL ROUTE OCCURS IF

  • THE PERSON IS PAYING ATTENTION
  • THE MESSAGE IS PERSONALLY RELEV.
  • ARGUMENT IS COMPELLING

THINGS THAT MATTER TO PERIPHERAL ROUTE

ATTRACTIVE OR PRESTIGOUS SPEAKER

CENTRAL ROUTE TO PERSUASUION LEADS TO

ATTITUDE CHANGE THAT IS LONG-LASTING AND RESISTANT TO CHANGE

PERIPHERAL ROUTE TO PERSUATION LEADS TO

ATTITUDE CHANGE THAT IS TEMPORARY AND SUSCEPTIBLE TO FURTHER CHANGE.

NEED FOR COGNITION

PERSONALITY VARIABLE REFLECTING THE EXTENT TO WHICH PEOPLE ENGAGE IN AND ENJOY EFFORTFUL COGNITIVE ACTIVITIES.

PERSONALITY VARIABLE REFLECTING THE EXTENT TO WHICH PEOPLE ENGAGE IN AND ENJOY EFFORTFUL COGNITIVE ACTIVITIES.

NEED FOR COGNITION

IN ADDITION TO RELEVENCE THIS PERSONALITY TRAIT CAN ALSO BE A FACTOR IN WHETHER SOMEONE WILL USE CENTRAL OR PERIPHERAL ROUTES

NEED FOR COGNITION

PEOPLE WHO USE THE CENTRAL ROUTE WILL BE MORE LIKELY TO EXHIBIT THESE BEHAVIORS

  • MORE LIKELY TO MAINTAIN
  • MORE LIKELY TO BEHAVE CONSISTENT WITH THAT ATTITUDE
  • MORE RESISTANT TO COUNTERPERSUASION

FEAR AROUSING COMMUNICATIONS

MESSAGES THAT ATTEMPT TO CHANGE ATTITUDES BY AROUSING FEAR

MESSAGES THAT ATTEMPT TO CHANGE ATTITUDES BY AROUSING FEAR
FEAR AROUSING COMMUNICATIONS

KEY FACTORS TO ATTITUDE CHANGE THROUGH FEAR

  • MODERATE AMOUNT OF FEAR
  • BELIEVE LISTENING TO THE MESSAGE WILL HELP THEM REDUCE THE FEAR
  • IF FEAR LEVEL IS TOO HIGH PPL BECOME DEFENSIVE AND TUNE OUT THE MESSAGE
  • GIVEN INSTRUCTIONS ON HOW TO AVOID WHAT THEY FEAR DURING OR AFTERWARDS

HEURISTIC-SYSTEMATIC MODEL OF PERSUASION

THE TWO WAYS IN WHICH COMMUNICATIONS CAN CAUSE ATTITUDE CHANGE -- SYSTEMATICALLY PROCESSING THE MERITS OR RELYING ON HEURISTICS

THE TWO WAYS IN WHICH COMMUNICATIONS CAN CAUSE ATTITUDE CHANGE -- SYSTEMATICALLY PROCESSING THE MERITS OR RELYING ON HEURISTICS LIKE 'THE EXPERTS ARE ALWAYS RIGHT'

HEURISTIC-SYSTEMATIC MODEL OF PERSUASION

A JUDGEMENT BASED ON THE LENGTH OF A SPEECH GIVEN ON A TOPIC IS BASED ON WHAT

A HEURISTIC - LENGTH = STRENGTH (LONG MESSAGES ARE MORE PERSUASIVE THAN SHORT ONES)

HOW DO YOU CHANGE A COGNITIVELY BASED ATTITUDE?

WITH COGNITIVE ARGUMENTS - LOGIC

HOW DO YOU CHANGE AN EMOTIONAL ARGUMENT?

EMOTIONAL APPEALS

AMERICAN ADS TENDED TO FOCUS ON

INDIVIDUALITY AND BENEFITS TO THE INDIVIDUAL

EASTERN ADS (KOREA) EMPHASIZED

FAMILY, CONCERN FOR OTHERS, BENEFITS FOR SOCIAL GROUPS

CULTURAL TRUISMS

BELIEFS MOST MEMBERS OF A SOCIETY ACCEPT UNCRITICALLY (EX - YOU SHOULD BRUSH YOUR TEETH AFTER EVERY MEAL)

BELIEFS MOST MEMBERS OF A SOCIETY ACCEPT UNCRITICALLY (EX - YOU SHOULD BRUSH YOUR TEETH AFTER EVERY MEAL)
CULTURAL TRUISMS

MAKING PEOPLE IMMUNE TO ATTEMPTS TO CHANGE THEIR ATTITUDES BY EXPOSING THEM TO SMALL DOSES OF THE ARGUMENTS AGAINST THEIR POSITION

MAKING PEOPLE IMMUNE TO ATTEMPTS TO CHANGE THEIR ATTITUDES BY EXPOSING THEM TO SMALL DOSES OF THE ARGUMENTS AGAINST THEIR POSITION

MAKING PEOPLE IMMUNE TO ATTEMPTS TO CHANGE THEIR ATTITUDES BY EXPOSING THEM TO SMALL DOSES OF THE ARGUMENTS AGAINST THEIR POSITION
MAKING PEOPLE IMMUNE TO ATTEMPTS TO CHANGE THEIR ATTITUDES BY EXPOSING THEM TO SMALL DOSES OF THE ARGUMENTS AGAINST THEIR POSITION

TRUE OR FALSE: WARNING SOMEONE THAT THEY'RE ABOUT TO ENCOUNTER A MESSAGE TRYING TO CHANGE THEIR ATTITUDE ON A TOPIC HAS NO EFFECT

FALSE, IT MAKES THEM LESS SUSCEPTIBLE TO THAT ATTEMPT, INCLUDING PRODUCT PLACEMENT.

PEER PRESSURE IS LINKED TO ________

VALUES AND EMOTIONS

REACTANCE THEORY

THE IDEA THAT WHEN PEOPLE FEEL THEIR FREEDOM TO PERFORM A CERTAIN BEHAVIOR IS THREATENED, AN UNPLEASANT STATE OF REACTANCE IS AROUSED, WHICH THEY CAN REDUCE BY PERFORMING THE THREATENED BEHAVIOR.

THE IDEA THAT WHEN PEOPLE FEEL THEIR FREEDOM TO PERFORM A CERTAIN BEHAVIOR IS THREATENED, AN UNPLEASANT STATE OF REACTANCE IS AROUSED, WHICH THEY CAN REDUCE BY PERFORMING THE THREATENED BEHAVIOR.
REACTANCE THEORY

ATTITUDE ACCESSIBILITY

STRENGTH OF THE ASSOCIATION BETWEEN AN ATTITUDE OBJECT AND A PERSON'S EVAL. OF THAT OBJECT, MEASURED BY THE SPEED WITH WHICH PEOPLE CAN REPORT HOW THEY FEEL ABOUT THE OBJECT.

STRENGTH OF THE ASSOCIATION BETWEEN AN ATTITUDE OBJECT AND A PERSON'S EVAL. OF THAT OBJECT, MEASURED BY THE SPEED WITH WHICH PEOPLE CAN REPORT HOW THEY FEEL ABOUT THE OBJECT.
ATTITUDE ACCESSIBILITY

THEORY OF PLANNED BEHAVIOR

IDEA THAT PEOPLE'S INTENTIONS ARE THE BEST PREDICTORS OF THEIR DELIBERATE BEHAVIORS, WHICH ARE DETERMINED BY THEIR ATTITUDES TOWARD SPECIFIC BEHAVIORS, THEIR SUBJECTIVE NORMS, AND PERCIEVED BEHAVIORAL CONTROL.

IDEA THAT PEOPLE'S INTENTIONS ARE THE BEST PREDICTORS OF THEIR DELIBERATE BEHAVIORS, WHICH ARE DETERMINED BY THEIR ATTITUDES TOWARD SPECIFIC BEHAVIORS, THEIR SUBJECTIVE NORMS, AND PERCIEVED BEHAVIORAL CONTROL.
THEORY OF PLANNED BEHAVIOR

ATTITUDES WILL PREDICT SPONTANEOUS BEHAVIORS ONLY WHEN

THEY ARE HIGHLY ACCESSIBLE TO PEOPLE

WHAT MAKES AN ATTITUDE MORE ACCESSIBLE?

THE DEGREE OF BEHAVIORAL EXPERIENCE THE INDIVIDUAL HAS WITH THAT ATTITUDE OBJECT.

IF YOU ASK SPECIFIC QUESTIONS ABOUT A PARTICULAR ATTITUDE OBJECT YOU ARE MORE LIKELY TO GET A RESPONSE THAT MORE ADEQUATELY REFLECTS WHAT?

A RESPONSE THAT IS MORE IN LINE WITH THEIR BEHAVIORS EX - WILL YOU SERVE ASIANS VS THE PROFESSOR WHO SHOWED UP WELL DRESSED IN A SUIT AND WAS SERVED EVEN THOUGH HE WAS ASIAN)

WHEN PREDICTING DELIBERATIVE BEHAVIORS USING THE THEORY OF PLANNED BEHAVIOR YOU MUST CONSIDER THESE FACTORS:

  • SPECIFIC ATTITUDES (NOT GENERAL)
  • SUBJECTIVE NORMS
  • PERCEIVED BEHAVIORAL CONTROL

P.S.S. REMEMBER THE THEORY OF PLANNED BEHAVIOR!

IF PEOPLE THINK A BEHAVIOR IS DIFFICULT TO DO, ACCORDING TO THE THEORY OF PLANNED BEHAVIOR, THEY WILL

BE UNLIKELY TO FORM STRONG INTENTIONS TO DO SO.

P.S.S. - REMEMBER THE THEORY OF PLANNED BEHAVIOR.

WHICH MEDIA MAKES A MESSAGE MORE LIKELY TO BE CONVINCING TO A TEEN?

TV AND RADIO, BUT NOT PRINT

SUBLIMINAL MESSAGES

WORDS OR PICTURES THAT ARE NOT CONSCIOUSLY PERCEIVED BUT MAY INFLUENCE JUDGEMENTS, ATTITUDE, AND BEHAVIORS.

WORDS OR PICTURES THAT ARE NOT CONSCIOUSLY PERCEIVED BUT MAY INFLUENCE JUDGEMENTS, ATTITUDE, AND BEHAVIORS.
SUBLIMINAL MESSAGES

TRUE OR FALSE: THERE IS EVIDENCE THAT SUBLIMINAL MESSAGES WORK IN EVERY DAY LIFE

FALSE, BUT THEY HAVE BEEN SHOWN TO WORK IN VERY CONTROLLED LAB SETTINGS

CONFORMITY

A CHANGE IN BEHAVIOR DUE TO THE REAL OR IMAGINED INFLUENCE OF OTHER PEOPLE

A CHANGE IN BEHAVIOR DUE TO THE REAL OR IMAGINED INFLUENCE OF OTHER PEOPLE

CONFORMITY

INFORMATIONAL SOCIAL INFLUENCE

THE INFLUENCE OF OTHER PEOPLE THAT LEADS US TO CONFFORM BECAUSE WE SEE THEM AS A SOURCE OF INTO. TO GUIDE OUR BEHAVIOR; WE CONFORM BECAUSE WE BELIEVE THAT OTHER'S INTERPRETATION OF AN AMBIGUOUS SITUATION IS MORE CORRECT THAN OURS AND WILL HELP US CHOOSE AN APPROPRIATE COURSE OF ACTION

THE INFLUENCE OF OTHER PEOPLE THAT LEADS US TO CONFFORM BECAUSE WE SEE THEM AS A SOURCE OF INTO. TO GUIDE OUR BEHAVIOR; WE CONFORM BECAUSE WE BELIEVE THAT OTHER'S INTERPRETATION OF AN AMBIGUOUS SITUATION IS MORE CORRECT THAN OURS AND WILL HELP US CHOOSE AN APPROPRIATE COURSE OF ACTION
INFORMATIONAL SOCIAL INFLUENCE

PRIVATE ACCEPTANCE

CONFORMING TO OTHER PPL'S BEHAVIOR OUT OF A GENUINE BELIEF THAT WHAT THEY ARE DOING OR SAYING IS RIGHT.

CONFORMING TO OTHER PPL'S BEHAVIOR OUT OF A GENUINE BELIEF THAT WHAT THEY ARE DOING OR SAYING IS RIGHT.
PRIVATE ACCEPTANCE

PUBLIC COMPLIANCE

CONFORMING TO OTHER PPLS BEHAVIOR PUBLICLY WITHOUT NESC. BELIEVING IN WHAT THE OTHER PEOPLE ARE DOING OR SAYING

CONFORMING TO OTHER PPLS BEHAVIOR PUBLICLY WITHOUT NESC. BELIEVING IN WHAT THE OTHER PEOPLE ARE DOING OR SAYING
PUBLIC COMPLIANCE

ARE PEOPLE MORE OR LESS LIKELY TO CONFORM IN HIGH IMPORTANCE CONDITIONS OR LOW IMPORTANCE CONDITIONS?

HIGH IMPORTANCE CONDITIONS

CONTAIGION

RAPID SPREAD OF EMOTIONS OR BEHAVIORS THROUGH A CROWD

RAPID SPREAD OF EMOTIONS OR BEHAVIORS THROUGH A CROWD
CONTAIGION

MASS PSYCHOGENIC ILLNESS

A GROUP OF PEOPLE OF SIMILIAR PHYSICAL SYMPTOMS WITH NO KNOWN PHYSICAL CAUSE

A GROUP OF PEOPLE OF SIMILIAR PHYSICAL SYMPTOMS WITH NO KNOWN PHYSICAL CAUSE
MASS PSYCHOGENIC ILLNESS

FACTORS IN WHEN PEOPLE WILL CONFORM TO INFORMATIONAL SOCIAL INFLUENCE:


  • AMBIGUOUS SITUATIONS
  • CRISIS SITUATIONS
  • EXPERTS PRESENT

A.C.E. THIS EXAM BY KNOWING WHEN PEOPLE WILL CONFORM TO INFORMATIONAL SOCIAL INFLUENCE.

SOCIAL NORMS

IMPLICIT OR EXPLICIT RULES A GROUP HAS FOR THE ACCEPTABLE BEHAVIORS, VALUES, AND BELIEFS OF ITS MEMBERS

IMPLICIT OR EXPLICIT RULES A GROUP HAS FOR THE ACCEPTABLE BEHAVIORS, VALUES, AND BELIEFS OF ITS MEMBERS
SOCIAL NORMS

NORMATIVE SOCIAL INFLUENCE

INFLUENCE OF OTHER PEOPLE THAT LEADS US TO CONFORM IN ORDER TO BE LIKED AND ACCEPTED BY THEM; THIS TYPE OF CONFORMITY RESULTS IN PUBLIC COMPLIANCE WITH THE GROUP'S BELIEFS AND BEHAVIORS BUT NOT NECS. IN PRIVATE ACCEPTANCE OF THE BELIEFS AND BEHAVIORS.

INFLUENCE OF OTHER PEOPLE THAT LEADS US TO CONFORM IN ORDER TO BE LIKED AND ACCEPTED BY THEM; THIS TYPE OF CONFORMITY RESULTS IN PUBLIC COMPLIANCE WITH THE GROUP'S BELIEFS AND BEHAVIORS BUT NOT NECS. IN PRIVATE ACCEPTANCE OF THE BELIEFS AND BEHAVIORS.
NORMATIVE SOCIAL INFLUENCE

WHEN WE DO WHAT OTHER PEOPLE ARE DOING NOT BECAUSE WE ARE USING THEM AS A FORM OF INFO, BUT SO THAT WE WON'T ATTRACT ATTENTION, BE MADE FUN OF, GET INTO TROUBLE, OR BE REJECTED.

NORMATIVE SOCIAL INFLUENCE

ASCH LINE STUDIES FOUND THAT

PEOPLE WILL GIVE AN OBVIOUSLY WRONG ANSWER IN ORDER TO CONFORM.

WHAT IS THE DIFFERENCE BETWEEN NORMATIVE SOCIAL INFLUENCE AND INFORMATIONAL SOCIAL INFLUENCE?

NORMATIVE PRESSURES USUALLY RESULT IN PUBLIC COMPLIANCE WITHOUT PRIVATE ACCEPTANCE, BUT INFORMATIONAL SOCIAL INFLUENCE IS USUALLY BOTH PRIVATELY AND PUBLICLY ACCEPTED.

BRAIN IMAGING STUDIES SHOW THAT PEOPLE CONFORM TO NORMATIVE SOCIAL INFLUENCE BECAUSE

PEOPLE FEEL NEGATIVE EMOTIONS (DISCOMFORT, TENSION) WHEN THEY GO AGAINST THE GROUP.

THE BELIEF THAT PEOPLE ARE SPINELESS AND WEAK IS MOST ACCURATELY REFLECTED BY WHICH CONCEPT?

NORMATIVE SOCIAL INFLUENCE

WHEN YOU SEE A PARTICULAR FASHION SHARED BY PEOPLE IN A CERTAIN GROUP THAT IS AN EXAMPLE OF

NORMATIVE SOCIAL INFLUENCE.

IS THE PRESSURE TO CONFORM MORE POWERFUL IN COLLECTIVIST OR INDIVIDUALISTIC CULTURES?

COLLECTIVIST CULTURES

SOCIAL IMPACT THEORY

THE IDEA THAT CONFORMING TO SOCIAL INFLUENCE DEPENDS ON THE GROUP'S IMPORTANCE, IMMEDIACY, AND NUMBER OF PEOPLE IN THE GROUP.

SOCIAL IMPACT THEORY IS A S.I.N.
THE IDEA THAT CONFORMING TO SOCIAL INFLUENCE DEPENDS ON THE GROUP'S IMPORTANCE, IMMEDIACY, AND NUMBER OF PEOPLE IN THE GROUP.
SOCIAL IMPACT THEORY
SOCIAL IMPACT THEORY IS A S.I.N.

THREE FACTORS OF SOCIAL IMPACT THEORY

  1. STRENGTH (HOW IMPORTANT)
  2. IMMEDIACY (ARE THEY THERE)
  3. NUMBER (HOW MANY)

SOCIAL IMPACT THEORY IS A S.I.N.

IN SOCIAL INFLUENCE THEORY AS THE SIZE OF THE GROUP INCREASES

EACH ADDITIONAL PERSON HAS LESS OF AN INFLUENCING EFFECT

SOCIAL IMPACT THEORY IS A S.I.N.

IS SOCIAL IMPACT THEORY STRONGEST IN LARGE GROUPS OR SMALL?

SMALL

SOCIAL IMPACT THEORY IS A S.I.N.

SOCIAL IMPACT THEORY - AT WHAT POINT DOES GROUP SIZE STOP INFLUENCING CONFORMITY?

FOUR OR FIVE AND THEN DOESN'T INCREASE MUCH AFTER THAT, BUT THE LARGER THE GROUP, THE STRONGER THE *SOCIAL* PRESSURE.

SOCIAL IMPACT THEORY IS A S.I.N.

WHY CAN IT BE BAD TO HAVE POLICY SET BY HIGHLY COHESIVE GROUPS?

BECAUSE THEY CARE MORE ABOUT PLEASING ONE ANOTHER AND AVOIDING CONFLICT THAN ARRIVING AT THE BEST, MOST LOGICAL CONCLUSION.

IDIOSYNCRASY CREDITS

THE TOLERANCE A PERSON EARNS, OVER TIME, BY CONFORMING TO GROUP NORMS; IF ENOUGH CREDITS ARE EARNED, THE PERSON CAN, ON OCCASION, BEHAVE DEVIANTLY WITHOUT RETRIBUTION FROM THE GROUP

THE TOLERANCE A PERSON EARNS, OVER TIME, BY CONFORMING TO GROUP NORMS; IF ENOUGH CREDITS ARE EARNED, THE PERSON CAN, ON OCCASION, BEHAVE DEVIANTLY WITHOUT RETRIBUTION FROM THE GROUP
IDIOSYNCRASY CREDITS

PEOPLE WHO OBSERVE ANOTHER INDIVIDUAL RESIST NORMATIVE SOCIAL INFLUENCE ARE ENCOURAGED TO

DO THE SAME THING.

NORMATIVE SOCIAL INFLUENCE IS MORE POWERFULLY FELT WHEN ALL MEMBERS OF THE GROUP

DO OR SAY THE SAME THING

SOCIETIES THAT RELY ON HUNTING OR FISHING TEND TO BE MORE

INDIVIDUALISTIC AND LESS CONFORMIST

SOCIETIES THAT RELY ON AGRICULTURE TEND TO BE MORE

COLLECTIVIST AND MORE CONFORMIST

MINORITY INFLUENCE

WHERE A MINORITY OF GROUP MEMBERS INFLUENCE THE BEHAVIORS/BELIEFS OF THE MAJORITY

WHERE A MINORITY OF GROUP MEMBERS INFLUENCE THE BEHAVIORS/BELIEFS OF THE MAJORITY
MINORITY INFLUENCE

IN ORDER FOR MINORITY INFLUENCE TO BE A FACTOR WHAT MUST YOU HAVE?

CONSISTENCY - THE MINORITY VIEWS MUST EXPRESS THE SAME VIEW OVER TIME, IF THEY WAVER OR 2 INDIVIDUALS EXPRESS DIFFERENT VIEWS THE MAJORITY WILL DISMISS THEM AS PEOPLE WHO HAVE PECULIAR AND GROUNDLESS OPINIONS

WHEN IS THE MAJORITY LIKELY TO ACCEPT THE MINORITY VIEW?

WHEN THE MINORITY EXPRESSES A CONSISTENT, UNWAVERING VIEW

HOW DOES A MINORITY EXERT THEIR INFLUENCE ON THE GROUP?

VIA INFORMATIONAL SOCIAL INFLUENCE - THEY CAN INTRODUCE NEW AND UNEXPECTED INFO AND CAUSE THE GROUP TO EXAMINE THE ISSUES MORE CAREFULLY

MAJORITIES OFTEN OBTAIN PUBLIC COMPLIANCE BECAUSE OF _____________ WHILE MINORITIES ARE MORE LIKELY TO ACHIEVE PRIVATE ACCEPTANCE BECAUSE OF ____________

MAJORITIES ARE MORE LIKELY TO GET PUBLIC COMPLIANCE BECAUSE OF NORMATIVE SOCIAL INFLUENCE, BUT MINORITIES ARE MORE LIKELY TO GET PRIVATE ACCEPTANCE VIA INFORMATIONAL SOCIAL INFLUENCE.

INJUNCTIVE NORMS

PERCEPTIONS OF WHAT BEHAVIORS OTHERS WILL APPROVE OR DISAPPROVE OF

PERCEPTIONS OF WHAT BEHAVIORS OTHERS WILL APPROVE OR DISAPPROVE OF

INJUNCTIVE NORMS

DESCRIPTIVE NORMS

PERCEPTIONS OF HOW PEOPLE *ACTUALLY* BEHAVE IN GIVEN SITUATIONS, REGARDLESS OF IF THE BEHAVIOR IS APPROVED OR DISAPPROVED OF BY OTHERS.

PERCEPTIONS OF HOW PEOPLE *ACTUALLY* BEHAVE IN GIVEN SITUATIONS, REGARDLESS OF IF THE BEHAVIOR IS APPROVED OR DISAPPROVED OF BY OTHERS.
DESCRIPTIVE NORMS

TWO TYPES OF SOCIAL NORMS

INJUNCTIVE AND DESCRIPTIVE

LITTERING IS WRONG IS AN EXAMPLE OF WHAT KIND OF SOCIAL NORM?

INJUNCTIVE

KNOWING THAT PEOPLE USUALLY LEAVE THEIR TRASH BEHIND IN A THEATER IS WHAT KIND OF SOCIAL NORM?

DESCRIPTIVE

WHICH ARE MORE POWERFUL SOCIAL NORMS? INJUNCTIVE OR DESCRIPTIVE?

INJUNCTIVE, THINGS THAT HIGHLIGHT THESE TYPES OF NORMS REGARDING WHAT SOCIETY IN GENERAL APPROVES/DISAPPROVES OF -- CAN BE USED TO CREATE BEHAVIORAL CHANGE

IN ORDER TO AVOID THE BOOMERANG EFFECT WHEN USING NORMS TO CHANGE BEHAVIOR WE NEED TO

PRESENT THE DESCRIPTIVE NORM PLUS THE INJUNCTIVE NORM

IN MILGRAM'S STUDY WHAT WAS THE FACTOR THAT CAUSED 100% OF THE PARTICIPANTS TO STOP CONFORMING?

WHEN THE "EXPERTS" DISAGREED

IN SITUATIONS WHERE IT IS IMPORTANT TO BE ACCURATE IS INFORMATIONAL SOCIAL CONFORMITY MORE OR LESS LIKELY TO CAUSE A PERSON TO CONFORM?

MORE LIKELY

IN SITUATIONS WHERE ACCURACY IS IMPORTANT IS NORMATIVE SOCIAL INFLUENCE MORE OR LESS LIKELY TO CAUSE A PERSON TO CONFORM

LESS LIKELY

WHICH IS MORE LIKELY TO CREATE A 'BOOMERANG EFFECT', INJUNCTIVE OR DESCRIPTIVE NORMS?

DESCRIPTIVE BECAUSE IT TELLS YOU HOW YOUR PEERS ARE ACTING IN THIS SITUATION.

CONTINGENCY THEORY OF LEADERSHIP

THE IDEA THAT LEADERSHIP EFFECTIVENESS DEPENDS BOTH ON HOW TASK ORIENTED OR RELATIONSHIP ORIENTED THE LEADER IS AND ON THE AMOUNT OF CONTROL AND INFLUENCE THE LEADER HAS OVER THE GROUP

THE IDEA THAT LEADERSHIP EFFECTIVENESS DEPENDS BOTH ON HOW TASK ORIENTED OR RELATIONSHIP ORIENTED THE LEADER IS AND ON THE AMOUNT OF CONTROL AND INFLUENCE THE LEADER HAS OVER THE GROUP
CONTINGENCY THEORY OF LEADERSHIP

DEINDIVIDUATION

THE LOOSENING OF NORMAL CONSTRAINTS ON BEHAVIOR WHEN PEOPLE CAN'T BE IDENTIFIED (SUCH AS WHEN THEY ARE IN A CROWD)

THE LOOSENING OF NORMAL CONSTRAINTS ON BEHAVIOR WHEN PEOPLE CAN'T BE IDENTIFIED (SUCH AS WHEN THEY ARE IN A CROWD)
DEINDIVIDUATION

GREAT PERSON THEORY

THE IDEA THAT CERTAIN KEY PERSONALITY TRAITS MAKE A PERSON A GOOD LEADER, REGARDLESS OF THE SITUATION.

THE IDEA THAT CERTAIN KEY PERSONALITY TRAITS MAKE A PERSON A GOOD LEADER, REGARDLESS OF THE SITUATION.
GREAT PERSON THEORY

GROUP

THREE OR MORE PEOPLE WHO INTERACT AND ARE INTERDEPENDENT IN THE SENSE THAT THEIR NEEDS AND GOALS CAUSE THEM TO INFLUENCE ONE ANOTHER

THREE OR MORE PEOPLE WHO INTERACT AND ARE INTERDEPENDENT IN THE SENSE THAT THEIR NEEDS AND GOALS CAUSE THEM TO INFLUENCE ONE ANOTHER

GROUP

GROUP COHESIVENESS

QUALITIES OF A GROUP THAT BIND MEMBERS TOGETHER AND PROMOTE LIKING BETWEEN MEMBERS

QUALITIES OF A GROUP THAT BIND MEMBERS TOGETHER AND PROMOTE LIKING BETWEEN MEMBERS
GROUP COHESIVENESS

GROUP POLARIZATION

THE TENDENCY FOR GROUPS TO MAKE DECISIONS THAT ARE MORE EXTREME THAN THE INITIAL INCLINATIONS OF ITS MEMBERS

THE TENDENCY FOR GROUPS TO MAKE DECISIONS THAT ARE MORE EXTREME THAN THE INITIAL INCLINATIONS OF ITS MEMBERS

GROUP POLARIZATION

GROUPTHINK

A KIND OF THINKING IN WHICH MAINTAINING GROUP EFFECTIVENESS AND SOLIDARITY IS MORE IMPORTANT THAN CONSIDERING THE FACTS IN A REALISTIC MANNER

A KIND OF THINKING IN WHICH MAINTAINING GROUP EFFECTIVENESS AND SOLIDARITY IS MORE IMPORTANT THAN CONSIDERING THE FACTS IN A REALISTIC MANNER
GROUPTHINK

INTEGRATIVE SOLUTION

A SOLUTION TO A CONFLICT WHERE THE PARTIES MAKE TRADE-OFFS ON ISSUES ACCORDING TO THEIR DIFFERENT INTERESTS; EACH SIDE CONCEDES THE MOST ON ISSUES THAT ARE UNIMPORTANT TO IT BUT IMPORTANT TO THE OTHER SIDE

A SOLUTION TO A CONFLICT WHERE THE PARTIES MAKE TRADE-OFFS ON ISSUES ACCORDING TO THEIR DIFFERENT INTERESTS; EACH SIDE CONCEDES THE MOST ON ISSUES THAT ARE UNIMPORTANT TO IT BUT IMPORTANT TO THE OTHER SIDE
INTEGRATIVE SOLUTION

NEGOTIATION

FORM OF COMMUNICATION BETWEEN OPPOSING SIDES IN A CONFLICT IN WHICH OFFERS AND COUNTEROFFERS ARE MADE AND A SOLUTION OCCURS ONLY WHEN BOTH PARTIES AGREE

FORM OF COMMUNICATION BETWEEN OPPOSING SIDES IN A CONFLICT IN WHICH OFFERS AND COUNTEROFFERS ARE MADE AND A SOLUTION OCCURS ONLY WHEN BOTH PARTIES AGREE
NEGOTIATION

PROCESS LOSS

ANY ASPECT OF GROUP INTERACTION THAT INHIBITS GOOD PROBLEM SOLVING

ANY ASPECT OF GROUP INTERACTION THAT INHIBITS GOOD PROBLEM SOLVING

PROCESS LOSS

RELATIONSHIP-ORIENTED LEADER

LEADER WHO IS CONCERNED MORE WITH WORKERS FEELINGS AND RELATIONSHIPS

LEADER WHO IS CONCERNED MORE WITH WORKERS FEELINGS AND RELATIONSHIPS
RELATIONSHIP-ORIENTED LEADER

SOCIAL DILEMMA

CONFLICT IN WHICH THE MOST BENEFICIAL ACTION FOR AN INDIVIDUAL WILL, IF CHOSEN BY MOST PEOPLE, HAVE HARMFUL EFFECTS ON EVERYONE.

CONFLICT IN WHICH THE MOST BENEFICIAL ACTION FOR AN INDIVIDUAL WILL, IF CHOSEN BY MOST PEOPLE, HAVE HARMFUL EFFECTS ON EVERYONE.
SOCIAL DILEMMA

SOCIAL FACILITATION

TENDENCY FOR PEOPLE TO DO BETTER ON SIMPLE TASKS AND WORSE ON COMPLEX TASKS WHEN THEY ARE IN THE COMPANY OF OTHERS AND THEIR INDIVIDUAL PERFORMANCE CAN BE CALCULATED.

TENDENCY FOR PEOPLE TO DO BETTER ON SIMPLE TASKS AND WORSE ON COMPLEX TASKS WHEN THEY ARE IN THE COMPANY OF OTHERS AND THEIR INDIVIDUAL PERFORMANCE CAN BE CALCULATED.
SOCIAL FACILITATION

SOCIAL LOAFING

THE TENDENCY FOR PEOPLE TO RELAX WHEN THEY ARE IN THE PRESENCE OF OTHERS AND THEIR INDIVIDUAL PERFORMANCE CANNOT BE EVALUATED, SUCH THAT THEY DO WORSE ON SIMPLE TASKS, BUT BETTER ON COMPLEX TASKS.

THE TENDENCY FOR PEOPLE TO RELAX WHEN THEY ARE IN THE PRESENCE OF OTHERS AND THEIR INDIVIDUAL PERFORMANCE CANNOT BE EVALUATED, SUCH THAT THEY DO WORSE ON SIMPLE TASKS, BUT BETTER ON COMPLEX TASKS.

SOCIAL LOAFING

SOCIAL ROLES

SHARED EXPECTATIONS IN A GROUP ABOUT HOW PARTICULAR PEOPLE ARE SUPPOSED TO BEHAVE

SHARED EXPECTATIONS IN A GROUP ABOUT HOW PARTICULAR PEOPLE ARE SUPPOSED TO BEHAVE
SOCIAL ROLES

TASK-ORIENTED LEADER

A LEADER CONCERNED MORE WITH GETTING THE JOB DONE THAN WITH WORKERS' FEELINGS AND RELATIONSHIPS

A LEADER CONCERNED MORE WITH GETTING THE JOB DONE THAN WITH WORKERS' FEELINGS AND RELATIONSHIPS
TASK-ORIENTED LEADER

TIT-FOR-TAT STRATEGY

MEANS OF ENCOURAGING COOPERATION BY AT FIRST ACTING COOPERATIVELY, BUT THEN ALWAYS RESPONDING THE WAY YOUR OPPONENT DID (COOPERATIVELY OR COMPETITIVELY) ON THE PREVIOUS TRIAL

MEANS OF ENCOURAGING COOPERATION BY AT FIRST ACTING COOPERATIVELY, BUT THEN ALWAYS RESPONDING THE WAY YOUR OPPONENT DID (COOPERATIVELY OR COMPETITIVELY) ON THE PREVIOUS TRIAL
TIT-FOR-TAT STRATEGY

TRANSACTIONAL LEADERS

LEADERS WHO SET CLEAR, SHORT-TERM GOALS AND REWARD PEOPLE WHO MEET THEM.

LEADERS WHO SET CLEAR, SHORT-TERM GOALS AND REWARD PEOPLE WHO MEET THEM.
TRANSACTIONAL LEADERS

TRANSACTIVE MEMORY

COMBINED MEMORY OF TWO PEOPLE THAT IS MORE EFFICIENT THAN THE MEMORY OF EITHER INDIVIDUAL

COMBINED MEMORY OF TWO PEOPLE THAT IS MORE EFFICIENT THAN THE MEMORY OF EITHER INDIVIDUAL
TRANSACTIVE MEMORY

TRANSFORMATIONAL LEADERS

LEADERS WHO INSPIRE FOLLOWERS TO FOCUS ON COMMON, LONG-TERM GOALS.

LEADERS WHO INSPIRE FOLLOWERS TO FOCUS ON COMMON, LONG-TERM GOALS.
TRANSFORMATIONAL LEADERS

TWO PEOPLE ARE CONSIDERED TO BE A __________ RATHER THAN A GROUP

DYAD

# OF MEMBERS IN MOST GROUPS

3 - 6

THE TWO REASONS FOR GROUP HOMOGENEITY

  1. MANY GROUPS TEND TO ATTRACT PEOPLE WHO ARE ALREADY SIMILAR BEFORE THEY JOIN.
  2. GROUPS TEND TO OPERATE IN WAYS THAT ENCOURAGE SIMILARITY IN ITS MEMBERS

WHAT IS THE DIFFERENCE BETWEEN ROLES AND NORMS?

NORMS ARE HOW EVERYONE SHOULD ACT, ROLES ARE HOW A PERSON IN A CERTAIN GROUP POSITION SHOULD ACT.

TRUE OR FALSE: THE PERCENTAGE OF ADS THAT SHOW WOMEN IN SUBORDINATE ROLES HAS DECREASED OVER TIME.

FALSE, IT HAS INCREASED

DOES COHESIVENESS CAUSE A GROUP TO PERFORM WELL?

yES, IF THE TASK REQUIRES CLOSE COOPERATION BETWEEN GROUP MEMBERS, BUT COHESIVENESS CAN SOMETIMES GET IN THE WAY OF OPTIMAL PERFORMANCE IF MAINTAING RELATIONSHIPS AND AVOIDING CONFLICT BECOMES MORE IMPORTANT THAN FINDING GOOD SOLUTIONS TO AN ISSUE.

WHEN DOES THE PRESENCE OF OTHERS IMPROVE AN INDIVIDUAL'S PERFORMANCE?

WHEN THE TASK IS A SIMPLE, WELL-LEARNED ONE.

WHEN DOES THE PRESENCE OF OTHERS HINDER AN INDIVIDUAL'S PERFORMANCE?

WHEN THE TASK IS COMPLEX.

THREE REASONS AROUSAL AFFECTS SOCIAL FACILITATION

  1. IN THE PRESENCE OF OTHERS WE ARE MORE ALERT.
  2. EVALUATION APPREHENSION
  3. DISTRACTION

SOCIAL FACILITATION AND AROUSAL IS GOVERNED BY THE D.E.A.

TRUE OR FALSE: NONSOCIAL SOURCES OF DISTRACTION CAN CAUSE THE SAME KIND OF SOCIAL FACILITATION EFFECTS AS THE PRESENCE OF OTHER PEOPLE

TRUE, FLASHING LIGHTS ETC CAN CAUSE THE SAME EFFECTS

WHAT IS THE DIFFERENCE BETWEEN SOCIAL LOAFING AND SOCIAL FACILITATION

IN SOCIAL FACILITATION INDIVIDUAL DIFFERENCES CAN BE MEASURED, BUT IN SOCIAL LOAFING INDIVIDUAL EFFORTS CANNOT BE JUDGED.

WHAT ARE THE EFFECTS OF SOCIAL LOAFING ON COMPLEX TASKS?

PERFORMANCE ON COMPLEX TASKS IS BETTER, BUT PERFORMANCE ON SIMPLE TASKS IS WORSE.

IS SOCIAL LOAFING MORE PREVALENT IN MEN OR WOMEN

MEN, PROBABLY BECAUSE WOMEN ARE HIGHER THAN MEN IN RELATIONAL INTERDEPENDENCE - THE TENDENCY TO FOCUS ON AND CARE ABOUT PERSONAL RELATIONSHIPS WITH OTHER INDIVIDUALS

ARE PEOPLE FROM EASTERN OR WESTERN CULTURES MORE PRONE TO SOCIAL LOAFING?

WESTERN CULTURES BECAUSE ASIAN CULTURES ARE MORE LIKELY TO HAVE AN INTERDEPENDENT VIEW OF THE SELF -- A WAY OF DEFINING ONE'S SELF IN TERMS OF RELATIONSHIPS TO OTHER PEOPLE.

2 FACTORS IN WHETHER THE PRESENCE OF OTHERS WILL HELP OR HINDER INDIVIDUALS

  1. IS THE TASK EASY OR HARD?
  2. CAN YOUR INDIVIDUAL EFFORTS BE EVALUATED?

WHICH GROUP IS MORE LIKELY TO BRUTALIZE ENEMIES; SOLDIERS WEARING FACE PAINT AND NO NAME TAGS OR SOLDIERS WEARING NAME TAGS AND NO FACE PAINT?

THE GROUP WITH NO NAME TAGS AND COVERED FACES BECAUSE IT CAN LEAD TO DEINDIVIDUATION

BECOMING DEINDIVIDUATED ____________THE EXTENT TO WHICH PEOPLE OBEY THE GROUP'S NORMS

INCREASES, EVEN TO THE POINT WHERE THEY WILL CHOOSE GROUP NORMS OVER SOCIETAL NORMS.

WHEN DO GROUPS TEND TO MAKE BETTER DECISIONS THAN INDIVIDUALS?

WHEN THEY ARE MOTIVATED TO FIND AN ANSWER THAT IS BEST FOR THE WHOLE GROUP, NOT JUST THEMSELVES AND WHEN THEY RELY ON THE PERSON WITH THE MOST EXPERTISE.

A GROUP WILL DO WELL ONLY IF THE MOST TALENTED MEMBER CAN

CONVINCE THE REST OF THE GROUP THAT THEY ARE RIGHT.

WHEN DOES PROCESS LOSS OCCUR

  1. WHEN THE GROUP DOESN'T RELY ON, OR CAN'T FIND THE MOST COMPETENT MEMBER
  2. WHEN THE MOST COMPETENT MEMBER IS NOT COMFORTABLE GOING AGAINST THE GROUP.
  3. COMMUNICATION ISSUES

GROUPS TEND TO FOCUS ON THE INFORMATION THEY _____ AND IGNORE __________

GROUPS TEND TO FOCUS ON THE INFORMATION THEY SHARE AND IGNORE FACTS KNOWN TO ONLY SOME MEMBERS OF THE GROUP.

TACTICS TO GET GROUPS TO FOCUS MORE ON UNSHARED INFORMATION

  1. UNSHARED INFO IS MORE LIKELY TO BE BROUGHT UP LATER IN THE DISCUSSION, SO LONGER MEETINGS
  2. IF GROUP MEMBERS DON'T SHARE THEIR PREFERENCES AT THE BEGINNING THEY WILL FOCUS MORE ON UNIQUE INFO.
  3. ASSIGN DIFFERENT GROUP MEMBERS TO SPECIFIC AREAS OF EXPERTISE SO THEY KNOW THEY ALONE ARE RESPONSIBLE FOR CERTAIN TYPES OF INFO.

FACTORS THAT INCREASE THE LIKELIHOOD OF GROUPTHINK

  • WHEN A GROUP IS VERY COHESIVE
  • ISOLATION FROM CONTRARY OPINIONS
  • DIRECTIVE LEADER.
  • HIGH STRESS
  • NO DECISION MAKING PROCESSES

D.I.S.C. NO D.

SYMPTOMS OF GROUPTHINK

  • MORAL BELIEF
  • ILLUSION OF UNANIMITY
  • STEREOTYPED VIEWS OF OG
  • INVULNERABILITY ILLUS.
  • SELF-CENSORSHIP
  • MINDGUARDS
  • PRESSURE FOR CONFORMITY

IF YOU SEE SYMPTOMS OF GROUPTHINK SPEAK INTO THE M.U.S.I.C. MiC.

WAYS GROUPTHINK MAKES FOR DEFECTIVE DECISIONS


  • NO CONTINGENCY PLANS
  • ALTERNATIVES NOT CONSID.
  • POOR RISK ASSES.
  • POOR INFO SEARCH

DON'T DECIDE TO DRIVE YOUR DEFECTIVE C.A.R.S. WHILE GROUPTHINKING.

HOW TO AVOID GROUP THINK

  • REMAIN IMPARTIAL
  • OUTSIDE OPINIONS
  • CREATE SUBGROUPS
  • ANONYMOUS OPINIONS

RISKY SHIFT

THE INCREASED LIKELIHOOD THAT GROUPS WILL TEND TO MAKE RISKIER DECISIONS THAN INDIVIDUALS ALONE.

THE INCREASED LIKELIHOOD THAT GROUPS WILL TEND TO MAKE RISKIER DECISIONS THAN INDIVIDUALS ALONE.

RISKY SHIFT

IS RISKY SHIFT TRUE

YES AND NO, GROUP DECISIONS TEND TO BE MORE EXTREME. IF THE GROUP TENDENCY IS TO TAKE RISK THEN YES, IT WILL LEAD TO MORE EXTREME RISKS, BUT IF THE TENDENCY IS TOWARDS CONSERVATIVE BEHAVIOR THEN THEY WILL TEND TO BE MORE CONSERVATIVE THAN NORMAL IN THEIR CHOICES.

________ LEADERS DO A GOOD JOB OF MAKING SURE THE NEEDS OF THE ORGANIZATION ARE MET AND THAT THINGS RUN SMOOTHLY

TRANSACTIONAL LEADERS

_________ LEADERS THINK OUTSIDE THE BOX, ID LONG TERM GOALS, INSPIRE PEOPLE TO WORK TO MEET THOSE GOALS

TRANSFORMATIONAL LEADERS

TYPES OF LEADERS IN THE CONTINGENCY THEORY OF LEADERSHIP

TASK ORIENTED OR RELATIONSHIP ORIENTED LEADERS

TYPES OF LEADER IN THE GREAT PERSON THEORY

TRANSACTIONAL OR TRANSFORMATIONAL

ACCORDING TO CONTINGENCY THEORY OF LEADERSHIP TASK ORIENTED LEADERS ARE USEFUL IN WHAT SITUATIONS?

  • HIGH CONTROL WITH EXCELLENT RELATIONSHIPS
  • LOW CONTROL WITH POOR RELATIONSHIPS

ACCORDING TO THE CONTINGENCY THEORY OF LEADERSHIP RELATIONSHIP-ORIENTED LEADERS ARE MORE USEFUL IN WHAT SITUATION?

MODERATE-CONTROL WORK SITUATIONS

COMMUNICATION IS ONLY HELPFUL IF

IT ALLOWS THE PARTIES TO DEVELOP TRUST