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34 Cards in this Set

  • Front
  • Back
The pleasure or satisfaction obtained from a good or service
utility
the amount of satisfaction obtained from entire consumption of a product
total utility
the change in total utility obtained by consuming one additional unit of a good or service
marginal utility
the marginal utility of a good declines as more of its is consumed in a given period of time
law of diminishing marginal utility
the percentage change in a quantity demanded divided by the percentage change in price.
price elasticity of demand
the price of a product multiplied by the quantity sold in a given time period
total revenue
percentage change in quantity demanded divided by percentage change in income
income elasticity
good for which demand increases when income rises
normal good
good for which demand decreases when income rises.
inferior good
percentage change in the quatity demanded of x divided by percentage change in price of y
cross price elasticity of demand
the mix of ocnsumer purchases that maximizes the utility attainable from available income
optimal consumption
upper limit imposed on the price of a good
price ceiling
the relative price of farm products in the period 1910-1914
parity
land wirthdrawn from production as part of policy to increase crop prices
acreage set aside
the implicit price paid by the government for surplus crops taken as collateral for loans to farmers
loan rate
income transfer paid to farmers for difference between targe and market prices.
counter cyclical payment
There are few substitutes available for it
inelastic
you spend a small percentage of your income on it
inelastic
it is a necessity real or perceived
inelastic
there are many substitutes availble
elastic
you spend a large percentae of your income on it
elastic
it is a luxury
elastic
ed is less than one
inelastic
ed is greater than one
elastic
perfectly elastic demand curve is
horizontal
perfectly inelastic demand curve is
vertical
Each year the average american spends over-------on consumer goods and services
46000
marginal utility is a measure of
how much we value additional units of a product
The law of diminishing marginal utility reinforces
the law of demand
If the marginal utility received from consuming a product diminishes--------then demand for this product is likely to be-------
slowly, elastic
If the marginal utility received from consuming a product diminishes--------then demand for this product is likely to be-------
inelastic
price ceilings are the result of unhappy
demanders
a legally established maximum price that a seller may charge for a particular good or service
price celing
price floors are the result of unhappy
suppliers