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10 Cards in this Set

  • Front
  • Back

self-sufficiency

happens when customers use systems in place to meet their own service needs at a level that results in satisfaction

difference between co-production and self sufficiency

co-production typically takes place at a designated place or time




self-sufficiency is available a@ customer convenience




self-sufficiency gives customer additional independence



guidelines for system design

identify-area in need of new procedure




list-steps necessary to create/improve system




review-mission and purpose statement to stay on track




seek- to empower providers and customers




create-culture that supports empowerment




Evaluate- system's effectiveness



methods of communication

listening


writing


talking


reading


nonverbal

7 steps to answer a phone call

smile


answer enthusiastically and professionally


ask questions


give answers and assistance


thank caller


conclude call in positive manner


follow up on call





good listener

conveys sincerity


dont interject thoughts


nod head


dont finish sentence for speaker


lean towards speaker


share positive comments



customer intelligence

process of gathering info, building a historical database and developing an understanding of current, potential and lapsed customers

relationship marketing

cultivating a lasting and mutually beneficial connection with customers

customer service system

set of procedures that contributesto the completion of customer service

smart

goals