Test 2

Front 1

Heuristic

Back 1

Time saving shortcuts that reduce complex judgments to simple rules or thumb.

Front 2

Primacy Heuristic

Back 2

Tendency for first information received to carry more weight than later information in ones overall impression

Front 3

Availability Heuristic

Back 3

Tendency to judge frequency/probability of an event in terms of how easy it is to think of examples

Front 4

Anchoring Effect

Back 4

Tendency to be biased toward the starting value or "anchor" in making quantitative judgments.

Front 5

Stability Effect

Back 5

Tendency for early impressions of individual not to be overriden by subsequent information.

Front 6

False Consensus Effect

Back 6

Tendency to overestimate how common one's own attitudes, opinions, and beliefs are in the general population. (Availability Heuristic)

Front 7

Salience Bias

Back 7

Activated events will come to seem as if they occur more frequently.

Front 8

Intra-Attitudinal Ambivalence

Back 8

Condition in which the evaluative tendencies of components of an attitude disagree with one another. ex-smokers: affect=positive, cognition=negative

Front 9

Mere Exposure

Back 9

Tendency to develop more positive feelings toward attitude objects the more we are exposed to them

Front 10

Mere Exposure

Back 10

Tendency to develop more positive feelings toward attitude objects the more we are exposed to them

Front 11

Classical Conditioning

Back 11

Learning though association, when a newutral stimulus is paired with a stimulus that naturally produces an emotional response

Front 12

Self-Perception Theory

Back 12

We infer our internal states, such as attitudes, by observing our behavior.

Front 13

Theory of Planned Behavior

Back 13

Theory that people's conscious decisions to engage in specific actions are determined by their attitudes toward the behavior in question, the relevant subjective norms, and their perceived behavioral control.

Front 14

Central Route

Back 14

Persuasion via deliberative process. Thoughtful analysis of arguments, leads to specific focus on argument quality.

Front 15

Peripheral Route

Back 15

Persuasion via spontaneous process. INvolves superficial processing of arguments, leads to special focus on cues outside of argument qualitiy.

Front 16

Psychological Reactance

Back 16

Direct defiance, directed at the source of the attempted retriction on our freedom.

Front 17

Cognitive Dissonance

Back 17

Feeling of discomfort caused by performing an action that is inconsistent with ones attitudes. A bad experience with free choice=increased liking