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15 Cards in this Set
- Front
- Back
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abstractness
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the degree to which an issue is difficult to conceptualize or to be made sensible
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agenda
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a list of items in the order of importance, with the most important at the top
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agenda building
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from Lang and Lang, a collective process in which media , government, and the public influence one another in determining what issues are considered to be important
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agenda-setting function
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the media's capability, through repeated news coverage, of raising the importance of an issue in the public's mind
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behaviorism
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from Skinner, an approach in psych that stressed the importance of reinforcement, rewards and punishment, etc
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cognitive psych
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from Neisser, an approach to psych in which men and women are active seekers of knowledge who function in the world on the basis of this knowledge
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early recognizers
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people who recognize an issue early in the stages of its development
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intermedia agenda-setting
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the term used when the elite media, such as the NYT, set the agenda for other media for other media
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need for orientation
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from Weaver, motivation to seek information. It is based on 2 factors: the relevance of the info and the degree of uncertainty concerning the subject of the message
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obtrusive issues
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issues that the public experiences directly, like unemployment
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priming
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the process in which the media attend to some issues and not others and thereby alter the standards by which people evaluate election candidates
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pseudoevents
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manufactured newsworthy events (like protest marches, demonstrations, sit-ins, and publicity stunts)
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public journalism
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a kind of journalism that emphasizes serving the community better by identifying the important problems and issues and focusing on them
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second-level-of-agenda-setting model
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the model that builds upon the idea that an agenda is an abstract notion and that many things other than issues could be items on the list
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unobtrusive issues
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issues that the public may not experience directly, like pollution
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