Technology & Communication

Front 1

Diffusion of innovation

Back 1

The spread of an innovation (idea, technique, technology) trough society is predicted on the beliefs and expectations associated with that innovation.

Front 2

Framing

Back 2

A type of persuasion in which a source manipulates the content of a communication text, defines the essential problem underlying a particular issue, and outlines a set of considerations relevant to that issue.
A framing affect occurs when an individual utilizes this manipulated content as a framework to make sense of the issue and decide on a course of action.
Framing had influence even after people used technology.

Front 3

Network effects

Back 3

The growing value of a communication technology as the # of users increase
(twitter, facebook)

Front 4

Technology Acceptance Model (TAM)

Back 4

1. Perceived usefulness
2. Perceived ease of use

Front 5

Unified Theory of Acceptance and Use of Technology Model (UTAUT)

Back 5

1. Performance expectancy
2. Effort expectancy
3. Social Influence
4. Facilitating conditions

Front 6

The Special Importance of Communication Technology

Back 6

communication... everyday life
technology influence... more directly influence technology that has to do with communication.

Utility-How is i? the new communication technology useful? What value does it offer?
Substitutability-How does it? Substitute, replace other communication options.

Front 7

Technology Impact

Back 7

social attention
...become apart of everyday lives.

Front 8

Deterministic Perspective (impact of technology)

Back 8

Technology is viewed as an independant social force which influences and shapes society. Focuses on the features, primarily the benefits of technology.

Front 9

Social-shaping Perspectives (impact of technology)

Back 9

Technology is not seen as a powerful force. Society is focused on how the impact of a particular technology is influenced by society.