Tc 110 Exam 1

Front 1

Page Rank

Back 1

link analysis algorithim used by Google that assigns a number to a hyperlink based on how many times it is accessed

Front 2

Participatory Culture

Back 2

a culture in which the public do not act as only consumers but as contributors and producers (i.e. YouTube, Web 2.0)

Front 3

Independent/Dependent Variable

Back 3

dependent variable depends on the independent variable

Front 4

Double-blind Study

Back 4

way to eliminate subjective bias by not letting the researcher or the participants know who is part of the experimental or control groups

Front 5

Placebo

Back 5

any medication or treatment, even one that does not work, that exhibit results simply because the recipient believes that it will work

Front 6

Social Desirability Bias

Back 6

bias in which participants in a study will be predisposed to answer a way that seems socially acceptable rather than truthfully

Front 7

Hypodermic Needle/Magic Bullet

Back 7

suggests that the audience has fully received and accepted the message and there is an immediate and powerful response to it

Front 8

Payne Fund Studies

Back 8

a series of studies of the effect of movies on children's behavior, funded by a private organization; first attempt to vigorously study media

Front 9

Hawthorne Effect

Back 9

a form of reactivity in whcih subjects improve an aspect of their behavior being experimentally measured simply in response to the fact that they are being studied

Front 10

Potter's Box

Back 10

model for ethical decision making using 4 categories: Facts, Values, Principles, and Loyalties

Front 11

Fredric Wertham

Back 11

German-American psychologist that described the "seduction of the innocent" in comic backs

Front 12

Ombudsman

Back 12

an intermediary between an organization and some internal or external constituency while representing the broad scope of people's interests

Front 13

Henry Jenkins

Back 13

suggests that media convergence be understood as a cultural process, rather than a technological end-point

Front 14

Sonia Livingstone

Back 14

Her research examines children, young people and the internet; social and family contexts and uses of ICT; media and digital literacies; the mediated public sphere; audience reception for diverse television genres; internet use and policy; public understanding of communications regulation; and research methods in media and communications.