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77 Cards in this Set

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What role does an Account Executive play for and Ad Agency?
Represents the company for the agency
What is "Brand Awareness"?
Advertising that show whats for sale, not price or effects.
What are Information Campaigns?
Advertising for things that you cant buy, ex. DARE or Church
What does CPM stand for?
Cost Per >Thousand<
What is Integrated Marketing?
Combining different Forms of media to get a certain message across.
What is Direct Marketing?
Marketing where direct action can take place. ex. Informercials and futuristic on demand
What is a Media Rep Firm?
They sell local ad space to national companies.
What is Hard Sell decisions?
decisions/purchases based on having a reason why to do something
What is Soft Sell decisions?
decisions/purchases made on raw emotion...ex. buying a candy bar in the isle because you are hungry
What do advertising agencies do for companies?
they help in the creation and delivery of the message the company wants to get across
RBOC
Regional Bell Operating Company
LEC
Local Exchange Character
CLEC
Competing Local Exchange Character
IXC
Inter eXchange Character - "international phone calls"
Divestiture
Taking out a service from a vertically integrated company
ex. AT&T Breakup
What are Subsidies? Who receives them and who doesn't?
Tax breaks on goods for low income people. Business does NOT receive subsidies but regular people receive a small amount
What is DSL?
Direct Service Line, high speed internet
How does a Modem work?
transmits data from musical frequencies to electronic pulses so the computer can understand.
what is the "Rate of Return" regulation?
In a natural monopoly, ex. telephone, protected users from monopolistic prices why assuring stockholders a steady return
Cell Phone infrastructure
the "honey comb" type layout where cellphone towers work together to transmit calls without dropping them.
First Cable TV system?
1948 the first cable systems where introduced
What good did the Telecomm Act of 1996 do?
Allowed Telephone and cable companies to go start offering all in one packages ex. phone, tv,internet all in one
Content/Analysis
Studying media products
Survey
A form with a series of questions that is completed to gather a large set of data
Ethnography
Research in the real world, ex. Jane Goodall went to live with the apes to study them
Focus Group
A small group of people that sit around and discuss their take on a product
Group/Experiment
"Scientific Method" - Aurthur Bandura - researcher that used experiments to prove causation in a situation
Deductive vs. Inductive
Deductive is predictions on a situation based on theory and critical thinking vs. Inductive which is the actual administrative reasearch
Violence on TV
does actually effect us especially children
The Knowledge Gap
The gap between today's information rich youngsters and the information poor oldies...info rich people can use technology to vastly expand its uses
Bandura and BOBO
Classic experiment that showed how media effects the actions/learning on children
Sesame Street
meant to help kids learn to read but also induces a short attention span (ADD) because of all the scene changes
Theoretical Model - Hypodermic
Do exactly what the media says
Theoretical Model - Multistep
Follow opinion leaders who interpret media
Theoretical Model - Selective Process
Interpret their own way
Theoretical Model - Social Learning
Imitate behavior shown in media
Theoretical Model - Cultivation
Think real world works like the TV world
Theoretical Model - Priming
Media trigger related thoughts
Productivity Paradox
Spite technology advances, productivity can go down because people goof off instead of using the technology to its full potential
Taylorism
advancing productivity, ex. typing machine, ways to make business faster
Post-Fordism
paying people less than they can afford to buy the own product they create..ex. Ford plant workers making less so its hard to afford their own product
RSI
Repetitive Stress Injury ex. Nintendo thumb
Political Advertising
Despite the large amount of money spent on advertising, there is a small percent of people that take the negative advertising to heart
Free flow of information
freely pumping as much media into other countries, overpowering other countries media
Free and Balanced Flow of Information
Free to pump out media but with regulation, the regulation gives other countries a chance to edit their own content
Bandura and BOBO
Classic experiment that showed how media effects the actions/learning on children
Sesame Street
meant to help kids learn to read but also induces a short attention span (ADD) because of all the scene changes
Theoretical Model - Hypodermic
Do exactly what the media says
Theoretical Model - Multistep
Follow opinion leaders who interpret media
Theoretical Model - Selective Process
Interpret their own way
Theoretical Model - Social Learning
Imitate behavior shown in media
Theoretical Model - Cultivation
Think real world works like the TV world
Theoretical Model - Priming
Media trigger related thoughts
Productivity Paradox
Spite technology advances, productivity can go down because people goof off instead of using the technology to its full potential
Taylorism
advancing productivity, ex. typing machine, ways to make business faster
Post-Fordism
paying people less than they can afford to buy the own product they create..ex. Ford plant workers making less so its hard to afford their own product
RSI
Repetitive Stress Injury ex. Nintendo thumb
Political Advertising
Despite the large amount of money spent on advertising, there is a small percent of people that take the negative advertising to heart
Free flow of information
freely pumping as much media into other countries, overpowering other countries media
Free and Balanced Flow of Information
Free to pump out media but with regulation, the regulation gives other countries a chance to edit their own content
Regionalization
Media that affects countries in the same region sharing common cultures, ex. mexican novela
Privatization
Private Companies (newscorp) own their own sources and don't have to listen to the government
Voice of America
American government's media outlet to the rest of the world
WIPO
World Intelectual Property Organization, Helped to protect the copyrights of digital media (1974)
EU vs US
European Union, a collaboration of media in europe to compete with the media flow that US outputs
Core and Ring
The core is the professional positions that stay put and the ring is fluctuating employees that are contracted to work but can be fired
Telegraph
Allowed commerce to expand because of the ability to transmit data long distances instantly allowing firms to expand
VOIP
voice over internet protocol

internet telephony, another advance in the transmission of information, like the telegraph
PBX vs. Centrex (VPN)
Private Branch Exchange - allowed large companies to route telephone calls to save money

Central Exchange Service - made for large areas like universities, have a reserved amount of telephone space

Virtual Private Network - On the computer, another way of routing information within a business
Offshoring Jobs
taking jobs to another country where work is cheap to improve revenue for the business
OutSourcing Jobs
Hiring of other companies to do work for a company
T1/T3/OCS
Optical Carrier Service, fastest and can transmit up to gigs of data per second
Cig Ads
Pros: Teens are effected, Magazine ads already reach children

Cons: Ban didn't work in Canada, Warnings are enough, we'd have to ban ads for everything unhealthy then
Wifi
Pros: WiMax allows coverage across a vast area, no cables, improves productivity

Cons: security sucks
Computers are Bad
Pros: improves productivity, creates jobs, improves learning

Cons: mouse potatoe, RSI, creates depression, negative effects on learning
Football Should have TV-14 Rating?
Pros: No penalty is shown for the violence shown, TV linked to violence shown by kids, FB violence induces violence

Cons: have to rate other sports, if its ok to play its ok to watch, sanctioned violence has no ill effect
Bullet/Hypodermic injection
Media having a direct impact on actions