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77 Cards in this Set
- Front
- Back
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What role does an Account Executive play for and Ad Agency?
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Represents the company for the agency
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What is "Brand Awareness"?
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Advertising that show whats for sale, not price or effects.
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What are Information Campaigns?
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Advertising for things that you cant buy, ex. DARE or Church
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What does CPM stand for?
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Cost Per >Thousand<
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What is Integrated Marketing?
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Combining different Forms of media to get a certain message across.
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What is Direct Marketing?
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Marketing where direct action can take place. ex. Informercials and futuristic on demand
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What is a Media Rep Firm?
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They sell local ad space to national companies.
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What is Hard Sell decisions?
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decisions/purchases based on having a reason why to do something
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What is Soft Sell decisions?
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decisions/purchases made on raw emotion...ex. buying a candy bar in the isle because you are hungry
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What do advertising agencies do for companies?
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they help in the creation and delivery of the message the company wants to get across
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RBOC
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Regional Bell Operating Company
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LEC
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Local Exchange Character
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CLEC
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Competing Local Exchange Character
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IXC
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Inter eXchange Character - "international phone calls"
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Divestiture
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Taking out a service from a vertically integrated company
ex. AT&T Breakup |
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What are Subsidies? Who receives them and who doesn't?
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Tax breaks on goods for low income people. Business does NOT receive subsidies but regular people receive a small amount
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What is DSL?
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Direct Service Line, high speed internet
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How does a Modem work?
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transmits data from musical frequencies to electronic pulses so the computer can understand.
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what is the "Rate of Return" regulation?
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In a natural monopoly, ex. telephone, protected users from monopolistic prices why assuring stockholders a steady return
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Cell Phone infrastructure
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the "honey comb" type layout where cellphone towers work together to transmit calls without dropping them.
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First Cable TV system?
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1948 the first cable systems where introduced
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What good did the Telecomm Act of 1996 do?
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Allowed Telephone and cable companies to go start offering all in one packages ex. phone, tv,internet all in one
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Content/Analysis
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Studying media products
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Survey
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A form with a series of questions that is completed to gather a large set of data
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Ethnography
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Research in the real world, ex. Jane Goodall went to live with the apes to study them
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Focus Group
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A small group of people that sit around and discuss their take on a product
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Group/Experiment
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"Scientific Method" - Aurthur Bandura - researcher that used experiments to prove causation in a situation
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Deductive vs. Inductive
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Deductive is predictions on a situation based on theory and critical thinking vs. Inductive which is the actual administrative reasearch
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Violence on TV
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does actually effect us especially children
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The Knowledge Gap
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The gap between today's information rich youngsters and the information poor oldies...info rich people can use technology to vastly expand its uses
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Bandura and BOBO
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Classic experiment that showed how media effects the actions/learning on children
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Sesame Street
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meant to help kids learn to read but also induces a short attention span (ADD) because of all the scene changes
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Theoretical Model - Hypodermic
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Do exactly what the media says
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Theoretical Model - Multistep
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Follow opinion leaders who interpret media
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Theoretical Model - Selective Process
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Interpret their own way
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Theoretical Model - Social Learning
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Imitate behavior shown in media
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Theoretical Model - Cultivation
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Think real world works like the TV world
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Theoretical Model - Priming
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Media trigger related thoughts
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Productivity Paradox
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Spite technology advances, productivity can go down because people goof off instead of using the technology to its full potential
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Taylorism
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advancing productivity, ex. typing machine, ways to make business faster
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Post-Fordism
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paying people less than they can afford to buy the own product they create..ex. Ford plant workers making less so its hard to afford their own product
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RSI
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Repetitive Stress Injury ex. Nintendo thumb
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Political Advertising
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Despite the large amount of money spent on advertising, there is a small percent of people that take the negative advertising to heart
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Free flow of information
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freely pumping as much media into other countries, overpowering other countries media
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Free and Balanced Flow of Information
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Free to pump out media but with regulation, the regulation gives other countries a chance to edit their own content
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Bandura and BOBO
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Classic experiment that showed how media effects the actions/learning on children
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Sesame Street
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meant to help kids learn to read but also induces a short attention span (ADD) because of all the scene changes
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Theoretical Model - Hypodermic
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Do exactly what the media says
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Theoretical Model - Multistep
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Follow opinion leaders who interpret media
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Theoretical Model - Selective Process
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Interpret their own way
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Theoretical Model - Social Learning
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Imitate behavior shown in media
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Theoretical Model - Cultivation
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Think real world works like the TV world
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Theoretical Model - Priming
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Media trigger related thoughts
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Productivity Paradox
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Spite technology advances, productivity can go down because people goof off instead of using the technology to its full potential
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Taylorism
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advancing productivity, ex. typing machine, ways to make business faster
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Post-Fordism
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paying people less than they can afford to buy the own product they create..ex. Ford plant workers making less so its hard to afford their own product
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RSI
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Repetitive Stress Injury ex. Nintendo thumb
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Political Advertising
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Despite the large amount of money spent on advertising, there is a small percent of people that take the negative advertising to heart
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Free flow of information
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freely pumping as much media into other countries, overpowering other countries media
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Free and Balanced Flow of Information
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Free to pump out media but with regulation, the regulation gives other countries a chance to edit their own content
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Regionalization
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Media that affects countries in the same region sharing common cultures, ex. mexican novela
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Privatization
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Private Companies (newscorp) own their own sources and don't have to listen to the government
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Voice of America
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American government's media outlet to the rest of the world
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WIPO
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World Intelectual Property Organization, Helped to protect the copyrights of digital media (1974)
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EU vs US
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European Union, a collaboration of media in europe to compete with the media flow that US outputs
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Core and Ring
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The core is the professional positions that stay put and the ring is fluctuating employees that are contracted to work but can be fired
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Telegraph
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Allowed commerce to expand because of the ability to transmit data long distances instantly allowing firms to expand
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VOIP
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voice over internet protocol
internet telephony, another advance in the transmission of information, like the telegraph |
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PBX vs. Centrex (VPN)
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Private Branch Exchange - allowed large companies to route telephone calls to save money
Central Exchange Service - made for large areas like universities, have a reserved amount of telephone space Virtual Private Network - On the computer, another way of routing information within a business |
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Offshoring Jobs
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taking jobs to another country where work is cheap to improve revenue for the business
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OutSourcing Jobs
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Hiring of other companies to do work for a company
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T1/T3/OCS
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Optical Carrier Service, fastest and can transmit up to gigs of data per second
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Cig Ads
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Pros: Teens are effected, Magazine ads already reach children
Cons: Ban didn't work in Canada, Warnings are enough, we'd have to ban ads for everything unhealthy then |
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Wifi
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Pros: WiMax allows coverage across a vast area, no cables, improves productivity
Cons: security sucks |
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Computers are Bad
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Pros: improves productivity, creates jobs, improves learning
Cons: mouse potatoe, RSI, creates depression, negative effects on learning |
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Football Should have TV-14 Rating?
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Pros: No penalty is shown for the violence shown, TV linked to violence shown by kids, FB violence induces violence
Cons: have to rate other sports, if its ok to play its ok to watch, sanctioned violence has no ill effect |
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Bullet/Hypodermic injection
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Media having a direct impact on actions
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