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76 Cards in this Set
- Front
- Back
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ENIAC
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First computer, Electronic numerical integrator and calculator, 1946
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First WAN
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Wide area network- connects computers that are miles apart, Sage air defense systems
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First distributed network APANET
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advance research projects agency networks, predecessor of internet, distributed system in case of nuclear attack
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Different internet applications
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Wikis, yahoo answers, second life, social networks sites
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Moore's law
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Predicts that ever 18 months to 2 years the number of transistors will double
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ISP
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internet service that provides connections to the internet, AOL, AT&T, Verizon, NetZero, Comcast
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Internet backbone
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interconnect with one another in order to enable their customers to exchange traffic with other customers of other networks
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Packet switching
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breaks ups digital info into individually addressed chunks or packets, then reassembled
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IP addressing
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Identify computer, numbers, xxx.xxx.xxx.xxx, new format IPv6
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URL
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uniform resources locators, web address, what you type into bar
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domain name
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www.msu.edu
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top level domain names
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edu, com, gov, mil, org
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ICANN
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administer domain names
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Encryption
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coded message
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net neutrality
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every packet is treated equal
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Microwave
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directional antennas- relay signals of stations, used from Tv programs and telephone transmissions between major cities
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Satellite
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microwave in the sky, first satellite in 1962
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Cell phone
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calls are passed from tower to tower, towers are far enough from each other
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AT&T
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common carrier, must carry all messages, cannot be message/ content provider
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7 RBOC 1984 break up
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the local telephone operating companies that AT&T divested or sold off in 1984
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Universal service
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principle that everyone must have access to a basic service, ex- telephone
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DSL
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carries phone lines, dose not interfere with phone, high speed
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Cable
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carries digital signals alongside programming signals on coaxial cables
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Dial-Up
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uses phone lines to convert analog to digital signals
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Wireless LAN
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a port to connect to your cable of DSL modem or router
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Wireless hotspots
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airports, paid, free
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Broadband Access
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device, service that comes from a high powered device, portable
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Phone manufacturer
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Erickson, LG, Nokia, Apple, Samsung
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Phone service provider
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AT&T, Verizon, Sprint, T-mobile
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Phone Operating service
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Apple- Iphone SDK
Google- android Microsoft- windows mobile |
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Glocal
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combining global ideas or forces with local ones, American idol- Australia idol
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Regionalization
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links national together based on geographic, culture, linguistic, and historical commonalities, North America, Latin America, Asia, Middle east
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Hollywood domination
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fills 80% of European screens, Large domestic market, reaches all types of people
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Bollywood
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Hollywood for India, Produces more movies than US
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Media propaganda
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Voice of America- radio and TV broadcast in 46 different languages that promotes positive views of America
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Hard shell
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Facts, strait up, direct, focus is the function, value, an price
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Soft shell
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build brand awareness, inferred conclusion
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Traditional big 5 advertising medias
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TV, radio, internet, outdoor, print
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New places for advertising
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elevator, cars, human billboards, internet
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Product placement
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practice of inserting commercial products usually for a fee, in the entertainment, such as movies or programs
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Viral marketing
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word of mouth, spread info to one another
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Pop up and Pop under
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type of internet advertising where new window appears on screen
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Click through rate
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% of people that click on internet ads that continue to sales, less than 1%
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Cost per thousand
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basic measurement of advertising efficiency
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Data mining
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analytic process designed to explore data pattern, kroger cards or cookies
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Obscenity
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determined by the average/ community standards to be prurient, sexually arousing
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Defamation
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material produced that is not true that damages someone's reputation or causes financial loss
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Slander
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harmful and untruth spoken criticism that damages someone
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Libel
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harmful and untruth written criticism that damages someone
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Plagiarism
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using ideas of another with out citation
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Copyright
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the legal right to control written criticism that damages someone
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Patent
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gives an investor the exclusive rights to an invention
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Trademark
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legal protection of rights associated with an identifiable design
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horizontal integration
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concentration of ownership by acquiring companies that are all in the same business
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vertical integration
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companies with the same owner handle different aspects of a business, film production and distribution
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First copy cost
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cost of production
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marginal cost
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cost of each additional copy, DVD
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Economies of scale
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cost decreases while production increases
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Monopolies
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1 company controls the market
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Duopoly
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2 companies control the market
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Oligopoly
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3-4 companies control the market
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Radio act of 1912
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first licensed radio transmitters
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Radio act of 1927
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creation on a Federal Radio Commission
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O&O
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owned and operated by networks
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Affiliate
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stations that contacted to use the programming of a network
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AQH
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average quarter hour- number of people that are listening to a radio station for more than 15 minutes
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Arbitron
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radio rating, collect data
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MPPC
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motion picture patents company- establish patent pool o technology, directors move to Hollywood to avoid MPPC
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Star system
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linked stars to specific production houses
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Rating
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number of TVs watching specific show/ total number of TVs
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Share
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number of TVs watching specific show/ number of TVs on
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Neilson
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ratings for TV and media score
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Muybridge's
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horse test video
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Centralized
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one system required for sending out data to all other
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Decentalized
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one system sends out to other branches then others
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Distributed
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networking
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