Style Of Journalistic English

Front 1

1. What are the functions of the headline?

Back 1

1. It summarizes a news story with the most important and attractive words.
2. It sparks the whole page.
3. It beautifies the edition and layout.
4. It can be used to attract readers’ attention and arouse readers’ interest.

Front 2

2. Grammatical feature of headlines can be summarizes as:

Back 2

1. Omissions
2. Tenses
3. Voice
4. Punctuations

Front 3

3. Why and when omissions are used in headlines

Back 3

Why
1. To keep the headline concise and terse so as to save room.
2. To emphasize the newsworthy information.
When
1. The article such as “a” and “the”.
2. The conjunction words “and” - always using comma instead.
3. The modifier pronoun before nouns - such as “her”, “his”.
4. The linking verb.
5. The auxiliary verbs.