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12 Cards in this Set
- Front
- Back
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Design Principles |
Compositional means by which artists arrange design elements of artifacts for effective visual expression. |
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Directional Force |
Arrangements of elements that can move the viewer's eyes in, around, or through a work of art. |
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Vertical Force |
An arrangement of elements along a vertical axis, often expressing height, power, and grandeur. |
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Horizontal Force |
An arrangement of elements along a vertical axis, often expressing peace, restfulness, and stability. |
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Diagonal Force |
An arrangement of elements along a diagonal axis, often expressing dynamism, agitation, and vigor. |
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Circular Force |
An arrangement of elements along a circular path or radiating from a central point, often expressing fullness, harmony, joy, and inner stability. |
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Triangular Force |
An arrangement of elements relying on a triangular structure that provides actual or illusional stability. |
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Size |
The physical dimensions of an object or element of art. |
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Scale |
The comparative size of an element of art or object in relation to other elements or objects and expectations about what is normal. |
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Proportion |
The relationship of the sizes of parts to each other and to the whole artifact. |
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Golden Rectangle, Root 5 Rectangle |
A rectangle derived by the ancient Greeks from the Golden Section; its length is the square root of 5. |
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Golden Section, Golden Mean |
A line sectioned so the ratio of the shorter section is to the larger section as the larger section is to the whole; the so-called perfect ratio in ancient Greek art and architecture. |
