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15 Cards in this Set
- Front
- Back
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Gestalt Psychology |
An aspect of cognitive psychology developed in the early twentieth century by German psychologists and philosophers investigating how the mind seeks unity and closure. The "gestalt" of an artifact is the general feeling it evokes in viewers - their response to the whole object. |
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Repetition |
Use of any element or object more than once in an artifact in order to structure a viewer's experience of that work. |
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Proximity |
The relative distance between elements in an artifact. |
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Pattern |
A systematic repetition of an element in a work. |
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Rhythm |
The movement, fluctuation, or variation marked by a regular recurrence of related events. |
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Visual Rhythm |
The ordered repetition of design elements with an artifact to move a viewer's attention. |
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Irregular Rhythm |
A rhythm that omits expected stresses or adds unexpected stresses. |
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Unity |
The feeling that a composition holds together well visually and is designed to be experienced as a whole. |
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Variety |
Visual diversity to avoid an unintended monotonous composition and to hold the viewer's interest. |
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Grid |
A mathematically designed series of horizontal and vertical lines in which to organize elements. |
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Emphasis |
Arrangement of elements of art to make some areas the primary focus of a viewer's attention. |
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Subordination |
Arrangement of elements of art to support a larger visual theme, idea, or motif. |
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Visual Hierarchy |
Arrangement of design elements in terms of their importance to the expressive purpose of the work. |
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Focal Point |
An area of an artifact that grasps and holds a viewer's attention. |
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Directional Lines |
Visible or implied lines that move the viewer's attention to an artifact's focal point. |
