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13 Cards in this Set
- Front
- Back
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Social Media Demographic Statistics
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*75% of male internet users are on Facebook as well as 83% of female internet users *YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the US*LinkedIn boasts more than 450 million user profiles |
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Social Media Usage Statistics
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*Facebook continues to be the most widely used social media platform, with 79% of American internet users
*Instagram receives the silver medal with 32% of users, Pinterest coming in a close third with 31%, and LinkedIn and Twitter at 29% and 24% respectively. *51% of Instagram users access the platform daily, and 35% say they look at the platform several times per day *Almost 80% of time spent on social media platforms happens on mobile |
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Social Media Business Statistics
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*Instagram earns $595 million in mobile ad revenue per year, a rapidly increasing number *93% of Pinterest users use the platform to plan or make purchases *Pinterest drives 25% of all retail website referral traffic *More than 56% of online adults use more than one social media platform |
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Social Media Content Statistics
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*100 million hours of video content are watched on Facebook daily *100 million food and 146 fashion boards exist on Pinterest *Blogging continues to grow, with over 409 million people viewing more than 23.6 billion pages each month on WordPress alone |
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Design is not just about an object
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It is about how something works— from the product to the interface to the experience. We have optimized our website focusing on the look, simplicity, and overall experience.
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Luxury
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Luxury is no longer defined by traditional aspects. It’s about the uniqueness of the experience and providing people with a moment that only they can own
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The Power of Story |
Brands can have stories weaved around their products. These products are projected as an intrinsic part of people’s lives and are very influential and compelling.
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Attention Spans Are Shorter
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The attention span of people has declined and they need to be swayed passionately to notice products/services. People are deaf to commercials and ignore billboards. There has to be something important that compels them to notice. Various SM platforms will be used to highlight the unique propositions and brand benefits
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Today's Audience & The Role of Influencer Marketing |
The consumer today is educated and aware and likes to receive authentic opinions about products. This increases the work on the part of the brands as they have to strive harder to convince their audience. We will work closely with key industry influencers to best craft a strategic approach to organically market Uncovr and our strategic partners
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Video is taking over social media-We offer a unique, tailored and compelling Video Marketing Opportunity
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*83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources
*Facebook video receives, on average, 135 percent more organic reach than a Facebook photo *Online videos will account for more than 80% of all consumer internet traffic by 2020 (CISCO, 2016) *60% of marketers used videos in their social media marketing in 2016 (Social Media Examiner, 2016) *73% of marketers plan on increasing their use of videos (Social Media Examiner, 2016) *4X as many consumers would rather watch a video about a product than reading about it (Animoto, 2015) |
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$4,000-$7,000 per month SM Marketing Industry Average
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Creating a comprehensive strategy for social media marketing and outsourcing all work for all channels (with a minimum of two social networks) costs anywhere from $3,000-$20,000 per month, with the industry average settling between $4,000-$7,000 per month. Web content marketing adds value to the buying cycle by educating consumers about products or services they may not have previously considered and increasing awareness of solutions. Infographics, blog posts, and content made specifically for social media sites are all examples of online content marketing that can go viral and drive traffic to your site for years
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Definitive ROI Tracking
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No more expensive and random marketing to anyone who happens to pick up a publication = wasted impressions on unqualified customers |
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National Publication vs Social Media Marketing |
Are the costs of magazine advertising really worth it? With the potential to cost up to $397,800, you could run through your whole marketing budget with one ad in one magazine’s special edition Even if you only advertise in the local sections of magazines with national distribution, marketing costs can be quite hefty. And why cast such a large net advertising in publications that may not appeal to your target audience? Digital advertising is projected to surpass print advertising as the chief source of consumer magazine advertising revenue by 2019
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