Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
13 Cards in this Set
- Front
- Back
|
functional strategies
|
short-term, goal-directed decisions and actions of the organization's various functional areas
|
|
|
organizations have three functional concerns
|
the product, the people, the support processes
|
|
|
the product
|
product functional strategies include product design, production operations, and marketing
|
|
|
first-movers
|
organizations that's first to bring a new product or innovation to the marketplace.
|
|
|
cross-functional team
|
a group of individuals from various departments who work together on product or process development, or some combination
|
|
|
production-operations
|
process of creating and providing goods and services. strategic choices include how and where products will be produced.
|
|
|
marketing
|
process of assessing and meeting the wants and needs of individuals or groups by creating, offering, and exchanging products of value.
|
|
|
marketing strategies
|
target market, differentiation, positioning, marketing mix, building strong brand image.
|
|
|
the people
|
(HR) functional strategies reflect and organizations commitment to and its treatment of its employees.
|
|
|
high-performance work practices
|
HR practices that lead to both high individual and high organizational performance.
|
|
|
the support process
|
support process support the organization as it does its work. The two main ones included information systems and financial-accounting systems
|
|
|
information systems
|
a system of collecting, processing, storing, and disseminating information that managers need to operate a business.
|
|
|
Financial-accounting systems
|
provide strategic decision makers with information about the organizations financial accounts and financial position.
|
