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13 Cards in this Set
- Front
- Back
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why do we implement strategy
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poor implementation means planning is a waste of time and effort
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what must we do to achieve results from strategy? (3)
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effective implementation motivated managers required resources |
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consequences of strategy implementation (4)
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problems with implementation (4)
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successful implementation involves... (7)
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importance of middle managers? (4)
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crucial position knowledge managers key implementers inhibitors to change |
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woodridge and Floyd?
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middle management involved in strat --> improved DM --> superior strat --> better organisational performance |
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carnell's reaction to change model
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how do people cope with change? performance reduces than gradually increases, and self esteem constantly peaks and troughs, increasing as it goes through the adaptation and internalisation stage
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building culture for successful implementation
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develop group DM skills introduce innovatve thinking develop skills and knowledge encourage staff security encourage broad thinking |
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planning for marketing control (4)
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1. set standards and measurement intervals 2. measure interim progress 3. compare measurmeents with standards, diagnose results 4. take corrective action as needed |
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seven levels of control
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types of control
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productivity strategic financial annual |
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