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8 Cards in this Set
- Front
- Back
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Strategic analysis |
The process of conducting Research into a business environment within which an organization operates yo help form future strategies. |
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SWOT analysis |
A form of strategic analysis that identifies and analyses the main internal strengths and weaknesses and external opportunities and threats that will influence the direction and success of a business |
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PEST analysis |
The Strategic analysis of a firm's macro-environment, including political, economic, social and technological factors |
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Mission statement |
A statement of the business's core purpose and focus, phrased in a way to motivate employees and stimulate interest by outside groups |
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Vision statement |
A statement of what an organization would like to achieve or accomplish in the long term |
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Boston Matrix |
A method of analysing the product portfolio of a business in terms of market share and market growth |
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Core product |
Product based on a business's core competences, but not necessarily for final consumer or end user |
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Core competence |
An important business capability that gives a firm competitive advantage |
