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14 Cards in this Set
- Front
- Back
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Which are essentially external growth strategies involved investing the resources of the organization in another company or business to achieve growth goals. |
Integrative growth strategies |
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It's a strategy where the organization requires another competing business |
Horizontal integration |
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Is the process of consolidating into an organization other companies involved in all aspect of product or services from raw materials to contribution |
Vertical integration |
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It's another integrated acquisition growth strategy where the organization buy one of its suppliers |
Backward integration |
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Is carried out when the organization buys distribution companies that are part of each distribution chain |
Forward integration |
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Is the relative sales percentage of a company in relation to the total sales percentage of the market in consideration |
Market share |
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Refers to an increase in demand over time |
Market growth |
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A company who might want to sell their exist product outside their home markets |
International strategies |
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When it is involved in a number of market outside the home country |
Multinational strategy |
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The company treats or consider the world as a whole one market and one source of supply with slight local variations |
Global strategies |
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a high market share in high market growth |
Stars |
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A high market share in a low market growth |
Cash cows |
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A low market share in a high market growth |
Question marks |
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A low market share in a low market growth |
Dogs |
