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32 Cards in this Set

  • Front
  • Back
null hypothesis vs. alternative hypothesis
null: one that the researcher wants to reject because it proposes there will be no change in behavior
alternative: the "hunch" that the researchers want to test
hypothesis must be...
1) falsifiable
2) operationally defined (measurable, allows for replication)
2 basic strategies of research
1) Observational: naturalistic observation, case studies, surveys, correlational studies

2) Experimental: only one you can prove, cause and effect, isolating a single factor
Independent vs. dependent variables
independent: the "cause". variable that is manipulated by the investigator, researcher has control

DEPENDENT: variable that is measured, counted, or recorded. It depends on the variable, the "effect"
Quantitative data
tells an amount or measure of something, a number
Qualitative data
a word or a code that represents a class or category
SCALES OF MEASUREMENT
1) Nominal (qual)
must be in one and only one category
qualitative, mutually exclusive and exhaustive
ex. sex, religion, major
SCALES OF MEASUREMENT
2) Ordinal (qual)
like an nominal scale BUT they may be ranked in order of magnitude
rank your rank. greater than relationships, BUT no implication of how much greater
ex. freshman, sophomore, etc.
medals, military rank
SCALES OF MEASUREMENT
3) Interval (quant)
like an ordinal scale BUT the distance between each rank is given but it has the same meaning anywhere on the scale
ex. temperature 32' 33' 34'
IQ
SCALES OF MEASUREMENT
4) Ratio
like interval scale BUT there IS AN ABSOLUTE ZERO point
a ration between measures becomes meaningful
can you go negative?
descriptive statistics
the numbers used to describe the dependent variable, its purpose is to summarize, organize and simplify data
inferential statistics
its purpose is to draw a conclusion about conditions that exist in a population from study of a sample
"lazy wat to not get data from everyone"
POPULATION
population: includes all members of a group,
"mu" = mean of a population
"sigma" = stand. dev. of a population
N= total # of scores of a population
SAMPLE
a representative part of a population
M= mean of a sample
S= standard deviation of a sample
n= total number of scores in a sample
histogram
NO GAPS between bars
shapes: normal, bimodal, negative, positive
"the tail is the skew"
where the tail is pointing
mode
the most frequent score
Pros: good for nominal data, good when there are 2 "typical scores", easiest to commute, score comes from data
Con: ignores most of the info, small samples may not have one
median
the middle value when the observations are ordered
pro: not influenced by extreme scores, good with ordinal data
con: may not exist in the data, doesn't take actual account of the values
mean
the sum of the scores / the # of scores
pro: mathematical center, good for interval and ratio data, doesn't ignore any data
con: influenced by extreme scores, may not exist in data
normal vs. skewed distribution
normal --> mean, median, and mode all the same

skewed --> the mean is pulled toward the tail
variance
the average squared distance from the mean
standard deviation
the square root of the variance
interquartile range
range of the middle half of the score
mean of a population formula
= x
mean of a sample formula
M = x
VARIANCE
Definitional Formula
Population
=
VARIANCE
Definitional Formula
Sample
=
VARIANCE
Computational Formula
Population
=
VARIANCE
Computational Formula
Sample
=
STANDARD DEVIATION
Definitional Formula
Population
=
STANDARD DEVIATION
Definitional Formula
Sample
=
STANDARD DEVIATION
Computational Formula
Population
=
STANDARD DEVIATION
Computational Formula
Sample
=