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45 Cards in this Set

  • Front
  • Back
statistics
a set of mathematical procedures for organizing, summarizing, and interpreting information
Stats Process
1) the big research question
2) how to pose it
3) leads to a particular kind of data
4) organize it
5) Analyze it
6) Interpret and present
population
the set of all the individuals of interest in a particular study
sample
set of individuals selected from a population, usually intended to represent the population in a research study
variable
a characteristic or condition that changes or has different values for different individuals
Data (plural)
measurements or observations
data set
a collection of measurements or observations
datum (singular)
a single measurement or observation and is commonly called a score or raw score
parameter
a value, usually a numerical value, that describes a population. A parameter is usually derived from measurements of the individuals in the population.
statistic
a value, usually a numerical value, that describes a sample. A statistic is usually derived from measurements of the individuals in the sample.
Descriptive statistics
statistical procedures used to summarize, organize, and simplify data.
Inferential statistics
consist of techniques that allow us to study samples and then make generalizations about the populations from which they were selected.
Sampling error
the naturally occurring discrepancy, or error, that exists between a sample statistic and the corresponding population parameter.
correlational method
two different variables are observed to determine whether there is a relationship between them.
The Experimental Method
one variable is manipulated while another variable is observed and measured. To establish a cause-and-effect relationship between the two variables, an experiment attempts to control all other variables to prevent them from influencing the results.
1. Manipulation
2. Control
independent variable
the variable that is manipulated by the researcher. In behavioral research, the independent variable usually consists of the two (or more) treatment conditions to which subjects are exposed. The independent variable consists of the antecedent conditions that were manipulated prior to observing the dependent variable.
dependent variable
the variable that is observed to assess the effect of the treatment.
control condition
Individuals in a control condition do not receive the experimental treatment. Instead, they either receive no treatment or they receive a neutral, placebo treatment. The purpose of a control condition is to provide a baseline for comparison with the experimental condition.
experimental condition
Individuals in the experimental condition do receive the experimental treatment.
quasi-independent variable.
In a nonexperimental study, the “independent variable” that is used to create the different groups of scores
Constructs
internal attributes or characteristics that cannot be directly observed but are useful for describing and explaining behavior.
operational definition
identifies a measurement procedure (a set of operations) for measuring an external behavior and uses the resulting measurements as a definition and a measurement of a hypothetical construct. Note that an operational definition has two components: First, it describes a set of operations for measuring a construct. Second, it defines the construct in terms of the resulting measurements.
discrete variable
consists of separate, indivisible categories. No values can exist between two neighboring categories
continuous variable
there are an infinite number of possible values that fall between any two observed values. A continuous variable is divisible into an infinite number of fractional parts.
Real limits
the boundaries of intervals for scores that are represented on a continuous number line. The real limit separating two adjacent scores is located exactly halfway between the scores. Each score has two real limits
upper real limit
at the top of the interval
lower real limit
at the bottom of the interval
nominal scale
consists of a set of categories that have different names. Measurements on a nominal scale label and categorize observations, but do not make any quantitative distinctions between observations.
ordinal scale
consists of a set of categories that are organized in an ordered sequence. Measurements on an ordinal scale rank observations in terms of size or magnitude.
interval scale
consists of ordered categories that are all intervals of exactly the same size. Equal differences between numbers on a scale reflect equal differences in magnitude. However, the zero point on an interval scale is arbitrary and does not indicate a zero amount of the variable being measured.
ratio scale
an interval scale with the additional feature of an absolute zero point. With a ratio scale, ratios of numbers do reflect ratios of magnitude.
Different kinds of research studies
1. Descriptive (observational)
2. Correlational (relationships)
3. Experimental (cause and effect)
Logic of a true experiment
1. create two conditions
2. make them identical except for the hypothesized variable
3. If differences were observed it must be because of the causal variable
4. Why? it was the only difference
Hallmarks of a true experiment
1. Manipulation
2. Random Assignment
3. Experimental control
*without these three things we cannot conclude that x causes y
Population
Posses all the characteristics that we want to study
Sample
A subset of the population (usually random)
Parameter
Any number that describes a population
Statistic
Any number that describes a sample
Measurement
The way I measure my variables determines what I can do with them
Persuasion
Ex 1
Were you persuaded? yes no
Ex 2
To what extent do you agree with the message?
1 2 3 4 5
Scales of measurement
1. Nominal
2. Ordinal
3. Interval
4. Ratio
Nominal Data
Qualitative
Names or identities
(discrete)
ex. names, SS#s, word categories
Ordinal data
Variable reflects differences in magnitude, but only in term of order
(discrete)
ex. Rank in race (1st, 2nd, 3rd)
Interval data
The nature of a numeric scale
Equal distance between intervals reflect equal distance in magnitude
(continuous)
ex. temp in fahrenheit
Ratio data
Equal distance between intervals reflect equal differences in magnitude
There is a true zero point
(either, treated as continuous)
ex. temp in kelvin