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37 Cards in this Set

  • Front
  • Back

Potential problems of Observational Studies

Confounding Variables


Extending Results Inappropriately


Using Past as a Source of Data

Good Experiment Qualities

Random Allocation


Use of Control Group


Use of Placebo


Use of Blinding

Experimental vs Observational

Exp can claim causality (intervention causes a change in dependent variable), obs uses survey or similar, but cannot claim causality, used when experiment would be unethical

Confounding Variables

Cannot claim causal link


No random allocation of treatment so external factors affecting results

Extending Results Inappropriately

Sample must be representative of larger population if inference is to be drawn (many use convenience studies that are not)

Using Past as a Source of Data

Retrospectively done, using memory of participants. Problems with recollection, usually bias, skew.


Also, confounding variables might have changed in the meantime

What is Reliability

Repeatability and consistency of sample, as much as possible.


Impossible for same results, so remove confounding factors to greatest extent possible

What is Validity

Strength of final result, does it accurately represent wider world.


Is there bias? Is it representative?

Types of Non-Sampling Error

Non response error


Selection error


Response error


Self selection error


Survey error

Non-Response Error

If response rate is low, bias could be present. Respondents tend to extreme views compared to population

Selecting Error

Specifically group is over or under represented, bias occurs if they have differing opinion to population

Response Error

Social pressure not to give unpopular answer so not true reflecting of belief

Self-Selection Error

Respondents decide to answer or not, over represent those with strong opinions /knowledge, bias

Survey Error

Wording of questions, order of questions, type of options influences survey results

What are Non-Sampling Errors

Errors in data collection process as a result of factors other than taking the sample

Sampling Error

Unavoidable, sampling variation


Difference between estimate and true value of parameter

Factors affecting Sampling Error

Sample Size (30 big enough for populations is 1000, bigger better)


Sample Design (method)


Variability within Population

Properties of Good Survey Questions

Q measures one idea


No jargon or technical terms


No leading questions


Allow for possible responses

Sampling Methods

Simple random


Systematic


Stratified (simple random from groups of population)


Cluster (form clusters and sample of clusters are used)


Non random (convenience, quota)


Self selected

ProCon Non Random Sampling

Likely to be not representative of population

ProCon Cluster Sampling

Easier and cheaper


Relies on clusters being representative of the population

ProCon Stratified Sampling

Each strata is representative


Requires prior knowledge

ProCon Self Selected Sampling

High chance sample is unrepresentative of the population


Only get people with strong opinions

ProCon Simple Random Sampling

Free from bias but could be unrepresentative


Time consuming and impossible with large populations

ProCon Systematic Sampling

Likely to be representative, quick age easy ish, cannot be used if data has cyclic patterns, awkward with large population

ProCon


Internet Self-administered

Low cost, quick data, large geographic distribution, complex questionnaire


Bias to those without, self selection bias, non response bias

ProCon


Face to face interview

Good control of question order and quality of responses, appropriate for sensitive issues


High cost, slow data, clustered geographical distribution

ProCon


Written self-administered

Low cost, wide geographical distribution, handles sensitive issues


Low response rate, no knowledge about non response, long time, biased self selection

ProCon


Telephone interview

Good control of question order and quality of responses, appropriate for sensitive issues


Bias to those without, cannot pick up, low response rate, long time

Rule - Claim with no Comparison

Margin of error using above

Rule - Comparison within One Group

Double because each group has each variation


Confidence interval mustn't include 0

Comparison between Two Independent Groups

Confidence interval mustn't include 0

Worry Questions

Who funded it


Was there a hidden agenda


Analyse the three potential problems


Is there non response / other nonsampling error


Analyse methodology


Analyse method and approach of poll or survey


Cam they make the inference

Reason for Random Allocation

Ensures all experimental units have same probability of receiving intervention option. Creates groups with similar characteristics apart from intervention or not. Allows attribution of cause effect

Reason for Control Group

Establish base line reaction


Treated same way minus intervention

Reason for Placebo Group

Dummy treatment so wondering if there is actual usefulness

Reason for Blinding

Helps eliminate blinding in measurement of response


Single - Participants or researcher knows


Double - Neither know, only know after measurements taken