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51 Cards in this Set

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Using a vertical scale that doesn't start at zero

Exaggerate the difference between the two numbers of responses

Voluntary response (self-selected) sample

Respondents decide themselves whether to participate

Those with the strong interest in the topic or more likely to participate so results are very questionable

It is important to obtain sample data

That are representative of the population from which the data are shown

Small samples

Conclusion should not be based on samples that are far too small

Sample data must be collected

In an appropriate way such as through a process of random selection

If sample data are not collected in an appropriate way

The data may be so completely useless that no amount of statistical torturing can salvage them

Data

Collections of observations such as measurements genders or survey responses

A single data value

Datum

Statistics

The science of planning studies and experiments obtaining data and then organizing summarizing presenting analyzing and interpreting those data and then drawing conclusions based on them

Population

The complete collection of all measurements or data that are being considered

Census

The collection of data from every member of the population

Sample

A subcollection of members selected from a population

Statistical study

Prepare analyze and conclude

Prepare

Context


source of the data


sampling method

Analyze

Graph the data


Explore the data


Apply statistical methods

Conclude

Statistical significance

Statistical significance

Results not likely to happen by chance

Practical significance

Looks at whether the difference is large enough to be a value in a practical sense

For example if participants in the Atkins diet lost two pounds a year there is statistical significance but not practical

Value of a statistical life (VSL)

The amount of money a person or Society is willing to spend to save a life

Since there is no formal market for lives the only way to measure the vsl is through indirect methods, for example surveys or observed human behavior in risky environments

Common examples of voluntary response samples

Internet polls in which people online can decide whether to respond


Mail-in polls in which subject can decide whether to reply


Telephone call-in polls in which newspaper radio or television announcements can ask that you voluntarily call a special number to register your opinion

What is incorrectly use to assert or imply conclusions about a larger population?

Voluntary response samples

Such a sample is fundamentally flawed and should not be used for making a general statement about a larger population

Publication bias

The tendency to publish positive results (such as showing that some treatment is effective) much more often the negative results

Graph such as bar graphs and pie charts can

Be used to exaggerate or understate the true nature of data

Pictographs

Drawing of objects

Can also be misleading

Misleading or unclear percentages

Are sometimes used


If you are taking 100% of some quantity you are taking it all

It is not necessarily the size of the sample that makes it effective

But the sampling method does

Benford's law

An observation about the frequency distribution of leading digits in many real life sets of numerical data

The law states that in many naturally occurring collections of numbers deleting significant digit is likely to be small

Correlation

Association between two variables


Correlation does not imply causation

For example smoking and pulse rate

Loaded questions

If survey questions are not worded carefully the results of a study can be misleading

Order of questions

Sometimes survey questions are unintentionally loaded by such factors as the order of the items being considered

Non-response

Occurs when someone either refuses to respond to a survey question or is unavailable

Sugging

Mini telemarketers trying to sell goods or services by beginning with a sales pitch that intentionally sounds like it is part of an opinion

Results can sometimes be dramatically affected by

Missing data

Precise numbers

Because that figure is precise many people incorrectly assume that it is also accurate

To find a percentage of an amount

Drop the percent symbol and then divide the % value by 100 then multiply

Parameter

A numerical measurement describing some characteristic of a population

Statistic

A numerical measurement describing some characteristic of a sample

Quantitative or numerical data

Consists of numbers representing counts or measurements

Categorical or qualitative or attribute data

Consist of names or labels that are not numbers representing counts or measurements

In a survey of 521 subjects each was asked how often he or she played Sports. The survey subjects were internet users who responded to a question that was posted on a News website.

It is flawed because it is a voluntary response sample.

In a survey of 614 human resource professionals, each was asked about the importance of the appearance of a job applicant. The survey subjects are randomly selected by posters from a reputable market research firm.

It appears to be sad because the data are not biased in any way.

Quantitative or numerical data example

The ages in years of survey respondents

Categorical data as labels

Categorical data as labels: the political party affiliations of survey respondents for example Democrat Republican independent


Categorical data as numbers

The numbers 12, 47, 75, 88, and 25 were soon on the jerseys of the starting offense for the New Orleans Saints when they won a recent Super Bowl. Those numbers are substitutes for names. They don't measure or count anything, so they are categorical data.

Quantitative data can be further described by

Distinguishing between discrete and continuous types.

Discrete data

Finite values, or buckets


Number of children in household.


Number of languages a person speaks.


Number of people sleeping in stats class.

If there are infinitely many values, the collection of values is countable if it is possible to count them individually, such as the number of tosses of a coin before getting tails.

Continuous numerical data

Result from infinitely many possible quantitative values, where the collection of values is not countable.

Height of children


Weight of cars


Time to wake up in the morning


Speed of the train

Discrete data of the finite type

The number of eggs that hens lay in one week or discrete data because they are finite numbers, such as five and seven that result from a counting process.

Discrete data of the infinite type

Consider the number of rolls of a die required to get an outcome of 2. It is possible that you could roll a die forever without getting a 2, but you can still count the number of rolls as you proceed. The collection of rolls is countable, because you can count them, even though you might go on Counting forever.

Continuous data

During the year, account might yield amount of milk that can be of any value between 0 liters and 7000 liters. There are infinitely many values between 0 liters and 7000 liters, but it is impossible to count the number of different possible values on such a continuous scale.

The numbers of cans of cola are discrete data

Correct grammar dictates that we use fewer for discrete amounts.