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24 Cards in this Set
- Front
- Back
what is the explanatory variable
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variable that you control
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what is the response variable
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its the one you are measuring
it is the one that changes asthe result of the explanatory variable you control |
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what are extraneous variables
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they are other variables that could affect your experiment and you must keep them the same or constant so they dont affect your results
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where can experiments be completed
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in a laboratory, as a field experiment, as a natural experiment
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what are laboratory experiments
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they are done in a lab uts easier to control the explanatory and extraneous variables as you feel confident any changes in the response variable are dueto the explanatory variable
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what are field experiments
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are carried out in a natural environment and you have less controlkver theextranerous variables like weather than you have in a lab but you get results which are valid for the real world you use this if a lab isnt practical
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what is a natural experiment
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cannot control the explanterory variable or keep it constant and we just look at how existing values affect the response variable you could do this for collecting data from thereal world about overweight people and heart disease but you are not cpntrolling theweight bjt can collect data for different weights and moniter overweight people you have lirtle control over the extranerois variables
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what are control groups
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its when you have a grouo of peoole who you telkare all taking part in the experiment but half of them you use and half you give something fake and compare the resultsto seeif the sjbstance does what kts meant to doto only kne group its ab commonly used for testing drugs the experimental group is giventhe drug all the extranerous variables are kept the same
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what should be considered to make it a fair test?
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to make the experiment reliable
take measurements at a fair point as in domt take the measurements straight awaylet them warmup or adjust etc you shoukd take several measurements and then work out the average to make your results reliable check data for rogue values - outliners values that are measures incorrectly so are too large or too small so try measure it again and ignore outliners astheymay affectyour results if more than 1 person measures something you can get interobserver bias whichcould affect your results |
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what is inter observer bias
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differentpeople measure the results differently so all recorders need clear guidlines in which to record the results and they need to record and comparetheir results tomakesurethey are tge same
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wjat are the 3 rules to avoid inter observer bias
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the recordersshould have training first
they should do a trial run first they should agree the rules first for what they do and dont record |
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for eachof the followingare they leading ambiguous or neither
you dont like me do you how many hours do you spend on the internet eachweek do you slend a lotof moneyon christmas presents reality programmes are rubbish arent they |
leading
neither ambiguous leading |
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what are 4 ways tocarry outa questionnaire
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phone interview
faceinterview postal questionnaire internet sites |
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describe and include ad and disad of face to face interviews
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higher response rate,immediate response, getmore honest answers, explain questions and you know your sample has answered the question
can be time consuming as you can only do one person at a time can be expensive to carry out and cants cover arange of places, some people may be embarrassed so lie |
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ad and disad of phone interviews
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same as face to face but less time consuming and cancover a larger geographical area its also cheaper
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ad and disad of postal questionaires
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its cheaper than the previous 2 methods, can be sent out to a
arger geographical area and less time consuming, they can fill outthe survey and a time that suits them cant be certain the right type of peraon is completing the survey there isn't a very high response rate so may need toadd an incentive |
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ad and disad of online survey
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same as postal they rae cheaper and can cover a large area
low response rate, not everyone has a computer and dont know whos completed it |
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what should you always do before a survey
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always do a pilot study to check the range of answers you will get and sort out any problems for example answer boxes before you startyour real survey
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what is convenience sampling
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chosen for ease and convinience and isnt random
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explain method and ads and disad of convinience sampling
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selection of population is chosen at one particular time and one particulra place for example standing in town and asking the first 20 people who walk past
ad-you domt need a list of the popukation, it can be completed atany time or place that suits the interviewer disad- can be very bias, no attempt is made to make the sample represent your popukation |
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what is cluster sampling
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for example a school and divide it into 5 cluster 1 for each year and lable each year 1- 5 then roll a dice ignoring 6 and ask every girl in that year group or mcdonalds want to know what mcflurry flavour they could divide their cluster by stores so eachstore is a cluster and the customers at the store are the sample then chooose a certain amount of stores and record the people from them over a period of time
ad- saves alot of time on travelling if your popukation is spread over a wide area as you only go to a few , its more convinient than a random sample over the whole population, itcan be cheaper disad- could be biased as road for example are wealtjiers that other roads in population and 1 year group in stmafys doesng represent the school |
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what is quotasampling and ads and disads
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often used for market reasearch you aresplit into grouos based on age, gender, social or economical backround the intervieweris toldto interview a certain number of people from each group
ads- quick to usefor example interview people in their 20s disad - sample can be biased as you choose who you interview |
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what is standardising scores
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they are used to compare values from different sets of data when the sets of data are different size and spread
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what is stimulating situations
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sometimes we use random numbers to stimulate situations for expample a buisness might want to stimulate how many different types of call come into their call centre
you split what you wnat to record into different catagories and use data already recorded to get these into porportions just like a stratified sample allocate each catagory a number or more than 1 to be in porportion which could be a score on a die or set of numbers in porportion to the values you have that you can get using a random number table role a dice or use a random number table to stimulate how often these catagories willcome up you need to get the numbers you allocate in porportion to the data you will be given at the beginning of the question and then use the rolled dice values given or the random number table given to list which catagories these go with very similar to random sampling |