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62 Cards in this Set

  • Front
  • Back
Type I Error
Reject the Null, when really there was no difference between them, so it should not have been rejected.
Type II Error
Fail to reject the Null, when infact there was a difference and it should have been rejected.
Standard Deviation
How reliable is the central tendency/mean? Average amount by which scores deviate from the mean.
Variance
Used as part of the sum for SD, but rarely reported as its' units are squared
Confidence Intervals
Tell us whether we can be 95% confident that the interval which has been calculated captures the population mean
Effect Size
Provides an estimate of the magnitude of difference among sets of scores, while at the same time taking into account the amount of variability in the scores
Power
Is the probability of detecting 'actual' differences.
Intersection / Partially Dependent
A and B / A n B (when a part of each is overlapping)
Union
A or B / A u B.
Mutually Exclusive
There is no intersection
Mutually Exclusive and Exhaustive
No Intersection, and there is also no space, or possibility for anything else to happen. A + B + C = Complete Set
p (BlA) = p (AnB) / p (A)
This means the probability of B given A = probability of A & B / probability of A
Bayes Theorem
Calculates the probability of your data, not the probability of Ho. Bayes reverses the conditional probability equation. So now, p (AlB) = p (A) p(BlA) / p(B)
p(AlB) = p(A) p(BlA) / p(B)
This means the probability of A given B = probability of A x probability of B given A / probability of B
Belief Updating
B = observed state of the world
p(A), p(B) are 'priors'
p(BlA) is a know relationship
p(AlB) is the 'posterior calculation'
Unordered Combinations
'Choosing' r objects from n total objects when you no longer care about the order in which they are chosen.
Binominal Cooefficent
(N) = N! / r! (N-r)!
(r)

e.g what is the probability of getting HTTHH coinflips?
5!/3! 2!
= 5 x 4 x 3 x 2 x 1 / 3 x 2 x 1 x 2 x 1 = 5 x 4 / 2 x 1 = 20 /2 = 10.
Range
(largest minus smallest)
pro: easy to calculate
con: sensitive to sample size
Mode
(most common)
pro: best guess if you need to be exactly right
con: may require 'binning' data
Median
(middle value)
pro:insensitive to outliers
con:no good inferential stats
Mean
(average)
pro: central limit theorem
con: highly sensitive to outliers
Central Limit Theorem
When there is a sufficiently large sample, there will be a normal distribution
A Priori Method
Knowlege w/o experience
Using reason to develop a consensus among those debating the merits of one belief over another
- An unmarried man is a bachelor
- The pope is an unmarried man
- Therefore, the pope is a bachelor
Empiricism
The process of learning things through direct observation or experience
Belief Perseverance
A tendency to hold onto a belief even in the face of evidence which would convince most people the belief is false
Confirmation Bias
A tendency to search out info that supports one's beliefs whilst ignoring contrary info.
Availability Heuristic
When we experience an unusual or very memorable event, and overestimate how often such events typically occur
Objectivity
Eliminating such human factors as expectation and bias
Empirical Questions
Those that can be answered through systematic observations & techniques that characterize scientific methodology
Effort Justification
Basically cognitive dissonance
Reliable
Basically repeatablitly and a lack of errors
Validity
Have it measured what it was suppose to measure
Content Validity
Does the content 'make sense' in terms of the construct being measured
Face Validity
Whether the measure seems to be valid to those taking the test
Criterion Validity
Whether it can
(a) accurately forecast future behavior
(b) is meaningfully related to some other measure of behav.
Construct Validity
Whether it adequately measures the construct
Convergent Validity
Should be related to scores on other tests of the same construct
Discriminant Validity
Not related to scores on other tests which are unrelated to the construct
Nominal Scale
Use when asked empirical Q's
Use when assign to one group or another
Use for frequencies, % etc
Often use Chi-Squared Test
Ordinal Scale
For rankings/relative position
e.g. hottest day, 2nd hottest
Use stats like gamma correlation
Interval Scale
Rankings with equal intervals
e.g. degrees fahrenheit or celsius
or IQ
Use stats like T-tests or ANOVAs
Ratio Scale
Like ordinal or interval but with a true zero point
e.g. degrees Kelvin
Use stats like t-tests or anovas
Systematic Variance
Result of some identifiable factor, either the variable of interest or a confound.
Error Variance
Non-systematic variability due to individual differences or random unpredictable events
Standard Scores (Z scores)
Measure of how differenct some value is
How many SD's from the mean
Mean of Z is always 0
SD of Z is always 1
Why do it? All values are placed on a common scale, so you can find and eliminate outliers
Basic Research
Concerns describing/predicting/explaining fundamental principles of behavior.
Applied Research
Has direct & immediate relevance to the solution of a real-world problem
Mundane Realism
How closely a study mirrors real-life experiences
Quantitative Research
Numbers basically
Qualitative Research
Detailed info not in number form
Operationism
Science must be totally objective & precise, all concepts should be defined in terms of a set of operations to be performed
Operational Definitions
e.g. the length of some object could be defined operationally by a series of agreed upon procedures
The Zeigarnik Effect
A phenomenom where recall is better during an incomplete task, rather than completed ones
Logical Fallacy of Affirming the Consequent
-If the bird is a crow, then it will be black
-Here's a black bird
-Therefore it must be a crow
(Fallacy as not all black birds are crows)
Logically Correct Modustollens
-If the bird is a crow, then it will be black
- Here is a yellow bird
- Therefore, it cannot be a crow
(correct as it has been asserted that all crows are black)
Productivity
Good theories advance knowledge by generating a great deal of research
Good Theories are 'Parsimonious'
Parsimonious basically means simple, so the more simple the theory the better it is
Converging Operations
Different operational definitions producing similar results
Phonological Loop
-'a 2 second loop of recorded speech'
-memory span is actually less than 7 for longer words
-explains why there are confusions based on sound
Proactive Inhibition
Where the prior existence of old memories makes it harder to recall/learn newer memories.
Retroactive Inhibition
Where material learned later disrupts retrieval of info learned earlier.
Release from Proactive Inhibition
When you find it hard to remember new memories due to them being similar to previously learned ones, and you release from this as you move to a different kind of stimulus