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Stakeholder Relationship Audit And Its Phases

by nmenzies0375, May 2015

Subjects: COM2602, Integrated Organisational Communication

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Attitudinal survey research	measuring stakeholders’ perspectives of how they view their relationship with org comprises 3 phases	stakeholders how relationship with org
Phase 1	identify key stakeholders and compile a list of key issues important to each group	identify key stakeholders key issues
Phase 2	select representative sample of each stakeholder group - ask four standard questions: how important are these issues in an excellent organisation? how well does the organisation perform on these issues? how well does their best competitors perform on the same issues? how can the organisation improve its performance?	representative sample how important are these issues organisation perform best competitors organisation improve
Phase 3	Responses to the first 3 questions in phase 2 are analysed to identify 2 gaps: Performance Gap (question 2 compared with question 1) Best Practice Gap (comparing question 2 with question 3)	Responses to first 3 questions Performance Gap Best Practice Gap