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29 Cards in this Set

  • Front
  • Back
Drive theory includes two main concepts
What are they?
Habit - a learned response strengthened when that response is followed by a reward

Drive - energizes or activates the learned structure
Expectancy Value Theory
Behavior depends on the perceived likelihood that it will lead to the goal and on the subjective value of that goal.

Decisions are made based on Subjective Expected Utility (SEU) - the expected personal value associated with each choice of behavior

Expectancy and Value relate MULITPLICATIVELY
SEU
Subjective Expected Utility -

the expected personal value associated with each choice of behavior
Aspiration Levels --

goal discrepancy and attainment discrepancy
goal discrepancy - if aspiration level (goal) is higher than last performance, then the discrepancy is positive. If it is lower, the discrepancy is negative

attainment discrepancy - the difference between the stated goal and the number of successes - affective reactions are related to the discrepancy - individual will probably feel bad if the desired level of achievement is not reached.
Failure in aspiration level experiments -
failure generally results in psychological withdrawal from the task - defensive reaction

These findings have led some to consider aspiration level more an index of defensiveness than of goal striving
Kurt Lewin's Resultant Valence Theory
characterizes level of aspiration as a choice (conflict) situation in which one chooses the alternative with the greatest resultant approach force.
Lewinian notion of potency (in resultant valence theory) -
potency refers to subjective expectancy or certainty - similar to probability.

There is a potency associated with success and a potency linked with failure.
Low potency could also be an indication of greater psychological distance, while a high potency could indicate that few instrumental actions are necessary to reach the goal
Lewin's Resultant Valence theory FORMULA--
Resultant Force = (Vas x Pos) - (Vaf x Pof)

Resultant force is approach force towards the goal minus the force away from the goal -- therefore a larger resultant force is a larger approach force toward the goal.

The alternative that has the greatest resultant approach force is expected to be selected.
Lewin's resultant valence theory -- VALENCE --
Anticipated success has positive valence, potential failure has negative valence.

As the level of difficulty of the task increases, so does the attraction of success, while the negative valence of failure is greater the easier the task.
TAT:
Thematic Apperception Test
developed by Murray.

Subjects are shown pictures to which they are asked to respond with stories. Complex scoring scheme with 11 categories, looking for achievement imagery.
Atkinson's Theory of Achievement Motivation
built upon the idea of individual differences (unlike the behavior theorists - who researched common principles of human behavior)

Atkinson felt that achievement behavior is the resultant of an emotional conflict between hopes for success and fears of failure. Conflict between approach and avoidance tendencies - possibility of success/pride and possibility of failure/shame
Atkinson's Theory of Achievement Motivation - FORMULA:
Ts = Ms x Ps x Is

Tendency to approach achievement-related goal = Motive for success (need for achievement) x subjective probability of success x incentive value of success

Ms - is a stable or enduring disposition - capacity to experience pride in accomplishment

Ps - cognitive goal expectancy or anticipation that an instrumental action will lead to the goal

Is - is an affect - "pride" - inversely related to Ps, so greater pride (incentive) is experienced following success at a difficult task than after success at an easy task. Incentive (pride) goes up as probability of success decreases
Atkinson - what metaphor does he fall under?
Theory of Achievement Motivation
falls under god like metaphor (person as a decision maker)

Atkinson also empirically studied why people lean towards tasks of intermediate difficulty
Who is the clearest proponent of the "person as scientist" metaphor?
George Kelly - considered the average person as an intuitive scientist, having the goal of predicting and understanding behavior

Psychologist is no longer "higher" than the "naive" subject
George Kelly's fundamental postulate:
an individual's life is guided by how he or she construes the world - no one is the victim of his biography
George Kelly's corollaries:

individual corollary
dichotomy corollary
range corollary
experience corollary
Individual corollary: persons differ from each other in their construction of events

dichotomy corollary: a person's construction system is composed of a finite number of dichotomous constructs (honest and sincere vs. dishonest and insincere)

range corollary: a construct is convenient for the anticipation of a finite range of events - ie., the construct tall-short is appropriate for the anticipation of play on a basketball court but is irrelevant in predicting an individual's honesty

experience corollary: a person's construction system varies/changes/is altered
Attribution Theory - who was the founder?
Fritz Heider - also developed balance theory
Fritz Heider - what are his theories?
Attribution theory and balance theory
Attribution theory - what is it?
Individuals are scientists trying to understand the causal structure of the world. Humans are motivated to find out why things happen and to develop perceptions of causality
Compensatory schema
"try" can compensate when there is low "can" - high effort can make amends for low ability and/or a difficult task
multiple necessary vs. multiple sufficient causal rules
multiple necessary - AND situations - both hunger and availability of desirable food are required to eat

multiple sufficient - OR situations - either hunger or availability of desirable food are required to eat
Hedonic bias (or error)
also known as self-serving attribution bias, ego enhancement, ego defensiveness, and beneffectance

refers to people's tendency to take more credit for success that they do responsibility for failure. Maximizes the pleasure of success and minimizes the pain of failure
Properties of causes
locus: internal vs. external
stability: stable vs. unstable
controllability: controllable vs. uncontrollable
Expectancy Principle:
changes in expectancy of success following an outcome are influenced by the perceived stability of the cause of the event.

If the outcome is ascribed to a stable cause, then that outcome will be anticipated with increased expectancy in the future.

If the outcome is ascribed to an unstable cause, then the expectancy of that outcome may be unchanged or it may be different from the past (unstable causes are unpredictable)
Differences between GUILT and SHAME
Guilt is INTERNAL; cause is from something internal and CONTROLLABLE; produces a desire to make amends; failure is ascribed to lack of EFFORT

Shame is EXTERNAL; cause is from something internal and UNCONTROLLABLE; produces a desire to withdraw; failure is ascribed to lack of ABILITY
Difference between role of emotion as motivator in Expectancy Value theory and Attribution theory
In Expectancy Value theory, emotion might be considered a "pull" while attribution embraces a "push" conception. EV guided by anticipated emotions while Attribution guided by experienced emotions.

EV - stimulus --> emotional anticipation --> action
Attribution - stimulus --> attribution --> emotional reaction --> action
difference between personal fitness and inclusive fitness
personal fitness - Darwinian classical theory - ultimate goal is personal survival

inclusive fitness - Theo Wilson's Sociobiology - ultimate goal is genetic survival
Formula for Lewinian Theory
Behavior = f (Person, Environment)

Force = f (Tension x Properties of Goal object) / e - psychological distance from goal
Hullian / Drive Theory Formula
Strength of Motivation = Drive x Incentive x Habit