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31 Cards in this Set
- Front
- Back
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Sport- defn.
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All forms of physical activity which, through casual (informal) or organized participation, aim at expressing or improving physical fitness and mental well-being, forming social relationships or obtaining results in competition at all levels
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Sport settings (16)
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School and college spt programs
Professional spt Amateur apt org Private club spt Commercialized spt est. Arenas, coliseums, civic centers, and stadia Community Rec spt programs Industrial spt prog. Spt prog in social agencies Military spt. prog Spt marketing and consulting firms Developmental prog for spt Corporate sponsors The sporting goods industry The spt news media Academic prog in spt mgmt |
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Sport Mgmt - defn.
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All people, activities, businesses, and org. involved in producing, facilitating, promoting, or org. any product that is sport, fitness, and recreation related
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Sport vs. SportS
SPORTS |
SportS* = items in a series that we can count...
golf soccer hockey volleyball softball gymnastics |
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Sport vs. SportS
SPORT |
Sport* = all-encompassing concept
all sporting activities, not just those that we can place on a list |
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Types of sports
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Extreme = becoming more popular, media needs to embrace because youth is following more often
Traditional = basketball, football, etc. Nontraditional = beach volleyball, snow kayaking |
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Product Type Model
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Based on products SOLD or PROMOTED. Useful to spt markets who formulate competitive strategies. Use to choose segment to position their products, selecting type of marketing strategy, and determining whether to create new industry segments.
3 Product Segments of spt. industry 1. Spt performance 2. Spt production 3. Spt promotion |
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Economic Impact Model
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3 Primary Sectors of the Industry
1. Spt Entertainment = events, teams, and individual participants, and spending 2. Spt Products and servies = design, testing, manufacturing, and distribution of equipment, clothing and instruments 3. Spt Support Orgs. (non profit/profit) = leagues, law firms, and marketing orgs. ECONOMIC activity associated with sport |
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Sport Activity Model
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***most important model
Sport is the CORE and w.o it we wouldn't have an other sectors |
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4 Unique Aspects of Spt Mgmt
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1. Spt marketing
2. Spt Enterprise Financial Structures 3. Spt Industry Career Paths 4. Huge influence of spt as a social institution |
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Spt Marketing (uniqueness)
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Selling the spt product is a challenge bc it is a perishable product that is not accompanied by any guarantee of customer satisfaction. Unpredictable outcome, inconsistency of events, and uncertain results
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Spt Enterprise Financial Structure
(uniqueness) |
Includes television rights, concessions, road game guarantees, parking and merchandise. Spt attracts more money outside the sporting arena than they spend on the sport itself.
Spt managers compete for DISCRETIONARY FUNDS= money left over after necessary expenditures (rent, food, etc.) |
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Spt Industry Career Paths (uniqueness)
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Volunteering and NETWORKING are critical to success in the sport industry. Have to be more than acquaintances in order to advance.
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Professional Preparation
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the courses and experiences that you can expect in your undergraduate curriculum and beyond
1. General education 2. Field experiences 3. Internship |
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Professional Attitude
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how to present a professional image, suggestions for entering the world or work and bring comfortable and productive there.
Grooming, posture, and attire |
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Career planning and mgmt
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purposeful steps that you can take and helpful resources available to you as you contemplate entering the world of work
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Values
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Are the qualities, attitudes, beliefs, traits, and concepts that have special significance or meaning for a person
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Why Critical Thinking in sports?
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"new, less oppressive, and more just ways of creating and managing sport" It ties in w. legal and ethical principles of the spt industry
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Critical Thinking is NOT
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o Just simply thinking – it’s more
o Associative thinking o Negative thinking o Creative thinking |
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Critical Thinking - defn.
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A systematic evaluation of arguments by rational standards to improve opinions, decisions, &/or judgments
CARING** |
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Critical Thinking = (equation)
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= questioning skills + desire to question and to accept the results of the questioning
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8 questions for critical thinking
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1. What are the issues and the conclusion?
2. What are the reasons? 3. What Words or phrases are ambiguous? 4. What are the value conflicts and assumptions? 5. What are the descriptive Assumptions? 6. Does reasoning contain fallacies? 7. How good is the evidence? 8. What significant information is omitted? |
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Organization - defn.
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•A tool used by people to coordinate their actions to obtain something they desire or value, that is, to achieve their goals
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Economics of sport - defn.
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the study of how people within the sport industry deal with scarcity
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Law of Demand
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consumers will demand less of a product as its price increases and will demand more as its price falls (downward slope)
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Law of Supply
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suppliers will increase production as the price of the product increases and decrease production as price falls (upward slope)
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Perfect Competitive
(market structure) |
Large # of suppliers and consumers; all parties have the same info, suppliers can easily enter and exit; ALL SUPPLIERS PRODUCE AN IDENTICAL PRODUCT
ex. Fitness centers |
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Monopolistically competitive market
(market structure) |
Large # of suppliers and consumers; all parties have the same info; suppliers can easily enter and exit; SUPPLIERS CAN DIFFERENTIATE THEIR PRODUCTS
ex. Fitness centers |
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Oligopolistic markets
(market structure) |
small # of suppliers but large # of consumers
ex. Sport drink industry (only gatorade and powerade) |
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Monopoly
(market structure) |
ONE supplier of the product
ex. NCAA is the only one that can broadcast collegiate basketball games |
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Organization - defn.
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Created to coordinate the efforts of individuals with the intent to achieve goals
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