Sports Marketing- Experience Marketing

Front 1

3 Things under Experience Marketing

Back 1

1. Product vs. Service vs. Experience Services
2. Types of Experience
3. Sports Marketing Inplications

Front 2

Perishability

Back 2

Ex. all the empty seats in the class can't be saved up and used later

Front 3

Tangibility

Back 3

Having evidence of a product; service- don't have proof

Front 4

Heterogenity

Back 4

Consumer plays a role in an experience; different people hae different experiences

Front 5

Inseparability

Back 5

Consumed at same time as produced

Ex. haircut, hospital visit

Front 6

4 Things Under Product vs. Service vs. Experience Services

Back 6

1. Perishability
2. Tangibility
3. Heterogenity
4. Inseparability

Front 7

8 Things that Experiences are:

Back 7

1. Intangible
2. Memorable
3. Emotional
4. Customer Participation
5. Charge Admission
6. Connection
7. Better/Change
8. Entertaining

Front 8

1-4 of 8 Things that Experiences are:

Back 8

1. Intangible
2. Memorable
3. Emotional
4. Customer Participation

Front 9

5-8 of 8 Things that Experiences are:

Back 9

5. Charge Admission
6. Connection
7. Better/Change
8. Entertaining

Front 10

Experiential Marketer
1.
2.
3.

Back 10

1. Customer Experience
-Ex. Medieval Restaurants
2. Consumption Situations
3. Rational and Emotional Decisions

Front 11

Traditional Marketing
1.
2.
3.

Back 11

1. Focus on features and benefits
2. Product category
3. Rational decision making

Front 12

5 Things to Providing a Good Experience

Back 12

1. Themed
-Ex. Disney, Red's Game
2. Mix in memorabilia
3. Engage all 5 senses
4. Accentuating positive cues
-Ex. Rainforest Cafe says, "Your adventure is about to begin" instead of your table is ready.
5. Eliminating negative cues
-Ex. At a fast food restaurant, dumping your own tray in the trash

Front 13

Levels of Analysis
1.
2.
3.

Back 13

1. Ergonomics
2. Social Ecology
3. Meaning of the setting

Front 14

Ex. of Levels of Analysis

Back 14

Walk into the atrium, ergonomics people interested in lighting, comfort of chairs. Set up of chairs = Social ecology. Meaning of setting- picture of Bill Gatton.

Front 15

Looking at how the environment impacts the individual

Back 15

Ergonomics

Ex. Comfort level, lighting and impacts ability to focus

Front 16

Ex. set up of the chairs in the Atrium

Back 16

Social Ecology

Front 17

The physical environment where sporting events take place

Back 17

Sportscape

Front 18

5 Things when Rating Sportscapes

Back 18

1. Stadium Access
-Ex. Getting to seats and Parking
2. Facility Aesthetics
3. Scoreboard Quality
4. Seating Comfort
5. Layout Accessibility
-Ex. How easy it is to get out of your seats to get food; signage to get food.