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51 Cards in this Set

  • Front
  • Back
Five Steps to a Career in the Sport Industry
Step 1: Get Experience
Step 2: Give up your Private Life
Step 3: Package Yourself
Step 4: Learn to Sell
Step 5: Get a Degree
The Secret of Success and How to Achieve it
Start Being a Professional Today:
Follow the News, Network in your Field, Start the Job Search
Four Basic Components of Sport Industry
Grassroots: Your Local High school team
Corporate: Boston Bruins
Infrastructure: Bauer
Regulatory: NHL
Difference Between Grassroots and Corporate Properties
Policy control and capital is local vs. distant. Focus is on development, instruction, and participation vs. an elite level of sport.
Dollar Value of Sport Industry
213 Billion
Three Largest Segments of the industry
Travel ($44.47b), Advertising ($28.25b), Equipment ($24.94b)
Increase in percentage of premium or club seats from 1989-1999
17%
Relative spending of premium vs. non-premium seat holders in 1999
$30 vs $8-$10
Percentage of Event Sponsorships devoted to sports
2/3 of revenue generated by the event sponsorships.
Fitch’s “key mitigants” that may allow corporate sports to weather recession
TV contracts, CBAs, and other contracts in place
Joseph Schumpeter
Guru of Entrepreneurial-ism and Capitalism.
“Creative destruction”
Innovation by the entrepreneur causes old inventories, ideas, technologies, skills, and equipment to become obsolete. Constant strive for improvement.
Six hallmarks of entrepreneurial activity
1.Introduce a new good (or service) or quality. 2.Introduce a new method of production or consumption. 3.Open a new market. 4.Acquire a new source of materials. 5.Create a new organizational structure. 6.Create a new delivery system
Jerry Reinsdorf & activities
Owned the Chicago Bulls and White Sox. He hired the right team. Created a new organizational structure, methods of consumption, and delivery system
Tex Rickard & activities
Built Madison Square Garden and created a "chain of gardens" to house his Boxing events and hockey games. Created a radio station out of the arenas. Master of Vertical INtergration
Bill Rasmussen & activities
Came up with the idea for ESPN but couldn't quite pull it off.
"failure is always an option"
Three major curricula sections, Consortium of Entrepreneurship Education
Entrepreneurial Skills, Ready Skills, Business Functions
The basic production-distribution chain with sports examples
"Delivering the Product to the Consumers"
Raw Materials: Players: Milan Lucic
Processing: Teams: Bruins
Distribution: wholesale: ESPN
Comcast-Spectacor & divisions
Philadelphia-based sports and entertainment firm. Owns the Flyers and 76ers. Created its own public assembly management firm, food and beverage service, revenue innovation company, ticketing services for nation-wide events, community skating facilities.
Wasserman Media Group
400+ clients, owns T-Mobile, Procter & Gamble, and Nestle. Taking athletes digital with online sports channels and on demand offerings for cable TV.
SFX Sports
Empire of radio, venues, and sports marketing. Grew too fast and placed bad bets. Wanted to get out of European sports.
Consequences of sports team ownership by publicly traded corporations
?
Vertical and horizontal integration with sports examples
Vertical: One entity controls multiple levels- raw materials, processing and distribution. Ex:
Horizontal: One entity controls one level- corners raw materials, processing, or distribution. E:
Advantages, disadvantages of conglomerates
Advantages: Efficiency of scale, control of markets. Synergies.
Disadvantages: Fewer choices, higher prices, less competition.
NESN ownership
Boston Bruins and Red Sox
NFL Network ownership
The NFL
Components of a profession
Body of theory and knowledge. Enforceable code of ethics. Accountability to society allows control of training, licensing, admission to profession.
Service to the profession
Three approaches to coaching certification
Gov't programs, NGBs, or Coaching Associations
National Standards for Athletic Coaches and its eight domains
Created in 1995, revised in 2006
8 Domains: Philosophy & Ethics, Safety & Injury Prevention, Physical Conditioning, Growth & Development, Teaching & Communication, Sport Skills & Tactics, Organization & Administration, Evaluation
NASPE
National Association of Sport & Physical Education.
NATA
National Athletic Trainers Association
ACSM
American College of Sports Medecine
At least three requirements in NHIAA Bylaw on coaches education
Current CPR certification, Complete approved First Aid course, Complete approved Coaching Principles course
US structure of training, assigning, sports game officials
Starts with sport specific officiating groups. leagues, conferences, or individual schools assign officials to games.
NASO, NATA, AEMA, CoSIDA and their “professional” components
?
Stern’s key components of Regulatory Associations
Administrative Structuring, System Coupling, Ties of Dependence, Control of Resources
Royal & Ancient Golf Club
RA for golf in the UK and 122 other countries in the World. Holds joint custody over the rules of the game with the US Golf Association since 1952
NCAA
Runs big time intercollegiate sports as well as many smaller sports (but just as important!) Originally the Intercollegiate Athletic Association of the United States (1906)
NGBs
National Governing Bodies
ISFs
International Sport Federation
CBO estimate of Div. I-A athletic department revenue derived from commercial activity
60%-80%
Board of Regents v. NCAA, plaintiffs, decision and impact
?
Purpose of HR 2882, S 471
To keep schools up to date so that there are no inequities between the boys and girls' sports teams.
Borden v. East Brunswick School District
Football coach was violating the First Amendment's Establishment Clause because he lead his team in such a prayer that it was concluded the coach was endorsing religion
EU Action Plan “Pierre de Coubertin”
A guide created to help the Commission in its sport-related activities during the coming years while fully taking into account and respecting the principle of subsidiarity and the autonomy of sport organizations.
Similarities, differences between USA school, collegiate system and European club system
Similarities: Different levels of play, No relocation, Stakeholders (Members, Alum, legislators)
Differences: European college sports are more like grassroots while the elite players play for clubs, while US college sports are similar to those clubs.
1972 Olympics: site, key events and Avery Brundige’s role
?
Chalip’s five tools for analyzing policy with applications of each to the Amateur Sports Act of 1978
Legitimation: the need for national prestige during the Cold War Era.
Focusing Events: US failures at Munich (the system wasn't working)
Problem Definition: Need to beat the Soviets to show US prestige.
Attributions: the problem was administrative incompetence.
Decision Frames: using administrative rationalization to realize the problem can be solved by reforming, not destroying existing structure.
The key context of the ASA of 1978 Chalip overlooked
POLITICS: The struggle for economic and administrative power within NGBs.
PCOS of 1975-76
became the outline of the amateur sports act.
Main components of the ASA of 1978
USOC is the coordinator of all amateur/international competition.
Outlined criteria for NGB eligibility.
Outlined athlete's rights.