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51 Cards in this Set
- Front
- Back
Five Steps to a Career in the Sport Industry
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Step 1: Get Experience
Step 2: Give up your Private Life Step 3: Package Yourself Step 4: Learn to Sell Step 5: Get a Degree |
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The Secret of Success and How to Achieve it
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Start Being a Professional Today:
Follow the News, Network in your Field, Start the Job Search |
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Four Basic Components of Sport Industry
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Grassroots: Your Local High school team
Corporate: Boston Bruins Infrastructure: Bauer Regulatory: NHL |
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Difference Between Grassroots and Corporate Properties
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Policy control and capital is local vs. distant. Focus is on development, instruction, and participation vs. an elite level of sport.
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Dollar Value of Sport Industry
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213 Billion
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Three Largest Segments of the industry
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Travel ($44.47b), Advertising ($28.25b), Equipment ($24.94b)
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Increase in percentage of premium or club seats from 1989-1999
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17%
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Relative spending of premium vs. non-premium seat holders in 1999
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$30 vs $8-$10
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Percentage of Event Sponsorships devoted to sports
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2/3 of revenue generated by the event sponsorships.
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Fitch’s “key mitigants” that may allow corporate sports to weather recession
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TV contracts, CBAs, and other contracts in place
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Joseph Schumpeter
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Guru of Entrepreneurial-ism and Capitalism.
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“Creative destruction”
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Innovation by the entrepreneur causes old inventories, ideas, technologies, skills, and equipment to become obsolete. Constant strive for improvement.
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Six hallmarks of entrepreneurial activity
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1.Introduce a new good (or service) or quality. 2.Introduce a new method of production or consumption. 3.Open a new market. 4.Acquire a new source of materials. 5.Create a new organizational structure. 6.Create a new delivery system
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Jerry Reinsdorf & activities
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Owned the Chicago Bulls and White Sox. He hired the right team. Created a new organizational structure, methods of consumption, and delivery system
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Tex Rickard & activities
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Built Madison Square Garden and created a "chain of gardens" to house his Boxing events and hockey games. Created a radio station out of the arenas. Master of Vertical INtergration
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Bill Rasmussen & activities
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Came up with the idea for ESPN but couldn't quite pull it off.
"failure is always an option" |
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Three major curricula sections, Consortium of Entrepreneurship Education
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Entrepreneurial Skills, Ready Skills, Business Functions
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The basic production-distribution chain with sports examples
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"Delivering the Product to the Consumers"
Raw Materials: Players: Milan Lucic Processing: Teams: Bruins Distribution: wholesale: ESPN |
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Comcast-Spectacor & divisions
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Philadelphia-based sports and entertainment firm. Owns the Flyers and 76ers. Created its own public assembly management firm, food and beverage service, revenue innovation company, ticketing services for nation-wide events, community skating facilities.
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Wasserman Media Group
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400+ clients, owns T-Mobile, Procter & Gamble, and Nestle. Taking athletes digital with online sports channels and on demand offerings for cable TV.
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SFX Sports
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Empire of radio, venues, and sports marketing. Grew too fast and placed bad bets. Wanted to get out of European sports.
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Consequences of sports team ownership by publicly traded corporations
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?
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Vertical and horizontal integration with sports examples
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Vertical: One entity controls multiple levels- raw materials, processing and distribution. Ex:
Horizontal: One entity controls one level- corners raw materials, processing, or distribution. E: |
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Advantages, disadvantages of conglomerates
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Advantages: Efficiency of scale, control of markets. Synergies.
Disadvantages: Fewer choices, higher prices, less competition. |
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NESN ownership
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Boston Bruins and Red Sox
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NFL Network ownership
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The NFL
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Components of a profession
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Body of theory and knowledge. Enforceable code of ethics. Accountability to society allows control of training, licensing, admission to profession.
Service to the profession |
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Three approaches to coaching certification
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Gov't programs, NGBs, or Coaching Associations
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National Standards for Athletic Coaches and its eight domains
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Created in 1995, revised in 2006
8 Domains: Philosophy & Ethics, Safety & Injury Prevention, Physical Conditioning, Growth & Development, Teaching & Communication, Sport Skills & Tactics, Organization & Administration, Evaluation |
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NASPE
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National Association of Sport & Physical Education.
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NATA
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National Athletic Trainers Association
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ACSM
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American College of Sports Medecine
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At least three requirements in NHIAA Bylaw on coaches education
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Current CPR certification, Complete approved First Aid course, Complete approved Coaching Principles course
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US structure of training, assigning, sports game officials
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Starts with sport specific officiating groups. leagues, conferences, or individual schools assign officials to games.
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NASO, NATA, AEMA, CoSIDA and their “professional” components
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?
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Stern’s key components of Regulatory Associations
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Administrative Structuring, System Coupling, Ties of Dependence, Control of Resources
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Royal & Ancient Golf Club
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RA for golf in the UK and 122 other countries in the World. Holds joint custody over the rules of the game with the US Golf Association since 1952
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NCAA
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Runs big time intercollegiate sports as well as many smaller sports (but just as important!) Originally the Intercollegiate Athletic Association of the United States (1906)
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NGBs
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National Governing Bodies
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ISFs
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International Sport Federation
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CBO estimate of Div. I-A athletic department revenue derived from commercial activity
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60%-80%
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Board of Regents v. NCAA, plaintiffs, decision and impact
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?
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Purpose of HR 2882, S 471
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To keep schools up to date so that there are no inequities between the boys and girls' sports teams.
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Borden v. East Brunswick School District
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Football coach was violating the First Amendment's Establishment Clause because he lead his team in such a prayer that it was concluded the coach was endorsing religion
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EU Action Plan “Pierre de Coubertin”
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A guide created to help the Commission in its sport-related activities during the coming years while fully taking into account and respecting the principle of subsidiarity and the autonomy of sport organizations.
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Similarities, differences between USA school, collegiate system and European club system
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Similarities: Different levels of play, No relocation, Stakeholders (Members, Alum, legislators)
Differences: European college sports are more like grassroots while the elite players play for clubs, while US college sports are similar to those clubs. |
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1972 Olympics: site, key events and Avery Brundige’s role
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?
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Chalip’s five tools for analyzing policy with applications of each to the Amateur Sports Act of 1978
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Legitimation: the need for national prestige during the Cold War Era.
Focusing Events: US failures at Munich (the system wasn't working) Problem Definition: Need to beat the Soviets to show US prestige. Attributions: the problem was administrative incompetence. Decision Frames: using administrative rationalization to realize the problem can be solved by reforming, not destroying existing structure. |
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The key context of the ASA of 1978 Chalip overlooked
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POLITICS: The struggle for economic and administrative power within NGBs.
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PCOS of 1975-76
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became the outline of the amateur sports act.
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Main components of the ASA of 1978
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USOC is the coordinator of all amateur/international competition.
Outlined criteria for NGB eligibility. Outlined athlete's rights. |