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17 Cards in this Set
- Front
- Back
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Blue-chip athletes |
individuals who are excellent athletes and demonstrate good character and leadership qualities on and off the field (p. 177) |
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Brand |
the name, symbol, word, design, or combination of these elements that identifies a product, service, or company (p. 175) |
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Customizing |
changing a product to fit the needs or wants of a particular market (p. 183) |
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Fringe benefits |
incentives received in addition to a base salary, such as medical insurance, use of an organization’s vehicles, and paid travel (p. 179) |
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Impromptu |
spontaneous and changing entertainment based on audience reactions (p. 183) |
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Licensed brand |
a well-known name and/or symbol established by one company and sold for use by another company to promote its products (p. 175) |
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NCAA (National Collegiate Athletic Association) |
a voluntary organization through which the nation’s colleges and universities govern their athletics programs and regulates the college recruitment process (p. 178) |
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Penetration price strategy |
uses low pricing to help capture a large market share early (p. 189) |
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Positioning |
used by a company to differentiate its products or services from its competitors’ products or services (p. 191) |
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Product enhancements |
features added to the basic product that satisfy additional needs and wants with the same purchase (p. 173) |
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Product extensions |
items added to a product to make it more attractive to the target market, including guarantees, warranties, and instructional information CDs (p. 172) |
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Product life cycle |
four stages of a product including introduction, growth, maturity, and decline (p. 188) |
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Product line |
a group of similar products with slight variations to satisfy the different needs of consumers (p. 174) |
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Product mix |
a new product’s final form and its total assorted features, including the brand name, the various products offered under the brand, and the packaging (p. 172) |
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Skimming price strategy |
introduces new products at a very high price (p. 188) |
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Tiering |
sports channels and specific sports programs are offered outside the basic cable or satellite package (p. 184) |
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Trademark |
the legal protection of words and symbols used by a company (p. 175) |
