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19 Cards in this Set
- Front
- Back
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Demographics |
common characteristics of a group, such as age range, marital status, gender, ethnic background, income level, and education level (p. 12) |
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Discretionary income |
the amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses, such as housing and car payments (p. 6) |
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Distribution |
the locations and methods used to make products available to customers (p. 6) |
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Entertainment |
whatever people are willing to spend their money and spare time viewing rather than participating in (p. 18) |
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Entertainment marketing |
influencing how people choose to spend their time and money on entertainment (p. 17) |
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Financing |
requires a company to budget for its own marketing activities and to provide customers with assistance in paying for the company’s products or services (p. 10) |
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Gross impression |
the number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer (p. 13) |
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Marketing |
the creation and maintenance of satisfying exchange relationships (p. 4) |
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Marketing mix |
describes how a business blends the four marketing elements of product, distribution, price, and promotion (p. 6) |
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Marketing-information management |
Gathering and using information about customers to improve business decision making (p. 9) |
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Price |
the amount that customers pay for products (p. 6) |
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Pricing |
the process of establishing and communicating to customers the value or cost of goods and services (p. 9) |
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Product |
what a business offers customers to satisfy needs (p. 6) |
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Product/service management |
Designing, developing, maintaining, improving, and acquiring products or services for the purpose of meeting customer needs and wants (p. 10) |
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Promotion |
using advertising and other forms of communication to distribute information about products, services, images, and ideas to achieve a desired outcome (p. 10) |
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Ratings |
the number of viewers the programming attracted (p. 20) |
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Selling |
any direct and personal communication with customers to assess and satisfy their needs (p. 10) |
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Sports |
games of athletic skill (p. 18) |
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Sports marketing |
using sports to market products (p. 12) |
